Bhaktishree Maharana — Product Marketing Manager
I am a passionate and results-oriented Marketing Professional with extensive experience in Product Marketing, Channel Marketing, and Category Marketing. Throughout my career, I have developed and executed strategic marketing initiatives that drive product adoption, enhance partner engagement, and contribute to business growth across various industries. With a focus on category marketing, I have led efforts to define and position key product categories, ensuring clear differentiation and alignment with customer needs. I’ve successfully managed the entire product lifecycle, from market research and competitive analysis to positioning and go-to-market strategies that boost category visibility and sales. In addition, my expertise spans market research, campaign management, product positioning, and building strong cross-functional relationships to deliver results. I have a proven track record of designing and implementing marketing strategies that resonate with target audiences and drive business success. With a strong foundation in data-driven decision-making and performance optimization, I am now looking forward to stepping into a Senior Marketing Manager role where I can lead teams, refine category and product marketing strategies, and continue delivering innovative solutions that fuel business growth.
Stackforce AI infers this person is a Marketing Professional with expertise in E-commerce and Fintech sectors.
Location: Bengaluru, Karnataka, India
Experience: 10 yrs
Skills
- Product Marketing
- Marketing Strategy
- Category Marketing
- Campaign Management
Career Highlights
- Proven track record in product marketing strategies.
- Expertise in category marketing and product lifecycle management.
- Strong foundation in data-driven decision-making.
Work Experience
Hubble Connected
Global Product Marketing Manager (3 mos)
ABB
Global Channel Marketing Specialist (2 yrs 9 mos)
Amazon
Product Marketing Manager (6 mos)
Product Marketing Manager (7 mos)
Senior Associate Site Merchandiser (5 yrs 11 mos)
Education
Executive Education in Product Management at Indian School of Business
Bachelor of Science - BS at Berhampur University