Bhaktishree Maharana

Product Marketing Manager

Bengaluru, Karnataka, India10 yrs experience
Highly Stable

Key Highlights

  • Proven track record in product marketing strategies.
  • Expertise in category marketing and product lifecycle management.
  • Strong foundation in data-driven decision-making.
Stackforce AI infers this person is a Marketing Professional with expertise in E-commerce and Fintech sectors.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyCategory MarketingCampaign Management

Other Skills

Brand ManagementCampaign OptimizationComputer ScienceCustomer EngagementDatabasesDigital MarketingEvent PlanningGoogle AnalyticsMarketing AnalyticsMarketing Plan ExecutionMerchandisingMicrosoft ExcelOnline Marketing AnalysisOnline MerchandisingOperations Management

About

I am a passionate and results-oriented Marketing Professional with extensive experience in Product Marketing, Channel Marketing, and Category Marketing. Throughout my career, I have developed and executed strategic marketing initiatives that drive product adoption, enhance partner engagement, and contribute to business growth across various industries. With a focus on category marketing, I have led efforts to define and position key product categories, ensuring clear differentiation and alignment with customer needs. I’ve successfully managed the entire product lifecycle, from market research and competitive analysis to positioning and go-to-market strategies that boost category visibility and sales. In addition, my expertise spans market research, campaign management, product positioning, and building strong cross-functional relationships to deliver results. I have a proven track record of designing and implementing marketing strategies that resonate with target audiences and drive business success. With a strong foundation in data-driven decision-making and performance optimization, I am now looking forward to stepping into a Senior Marketing Manager role where I can lead teams, refine category and product marketing strategies, and continue delivering innovative solutions that fuel business growth.

Experience

Hubble connected

Global Product Marketing Manager

Jul 2025Oct 2025 · 3 mos · Greater Bengaluru Area · Remote

Abb

Global Channel Marketing Specialist

Sep 2022Jun 2025 · 2 yrs 9 mos · Bengaluru, Karnataka, India

Amazon

3 roles

Product Marketing Manager

Mar 2022Sep 2022 · 6 mos

  • Owning marketing strategy for Amazon ICICI Co-branded credit card (Acquisition, Retention, Engagement).
Product MarketingMarketing StrategyCustomer Engagement

Product Marketing Manager

Promoted

Jul 2021Feb 2022 · 7 mos

  • Owning complete responsibility to build a customer first category storefront and multiple topical, brand stores. This includes creating store wireframe, handling creative requirement, merchandising and finalizing marketing visibility for the stores.
  • Planning & auditing all aspects of topical/brand stores & Amazon high velocity events
  • Experiment with new tactics to increase stores, campaigns metrics
  • Running targeted promotions based on customer behavior including searching, browsing and purchasing, search keywords.
  • Dive deep and optimizing the campaign to improve key merchandising/marketing metrics.
Category MarketingStore ManagementCampaign OptimizationCampaign Management

Senior Associate Site Merchandiser

Jul 2015Jun 2021 · 5 yrs 11 mos

  • Assist in formulating & executing marketing plan. This includes Amazon gateway, traffic channels (email and app push), new product launches, cross-category placements, developing and executing Amazon site-wide events, SEO.
  • Assist in developing merchandising for large storewide promotions, and work closely with Marketing Manager, Category Manager, Project Manager, design team, traffic team to schedule promotions.
  • Creating brand stores and optimizing it based on store performance
  • Designing and executing online campaigns which improve customer experience
Marketing Plan ExecutionSEOCampaign ManagementMarketing Strategy

Education

Indian School of Business

Executive Education in Product Management

Aug 2023Nov 2023

Berhampur University

Bachelor of Science - BS — Computer Science

Jun 2006Aug 2009

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