Krishnakanth Thota

Co-Founder

Hyderabad, Telangana, India3 yrs 10 mos experience

Key Highlights

Increased user acquisitions to 2 million organically.
Revamped onboarding funnel by 21%.
Launched booMetrics, a business content platform.

Stackforce AI infers this person is a SaaS marketing expert with strong growth and product management capabilities.

Contact

Skills

Core Skills

Product MarketingGrowth StrategiesContent StrategyCustomer Relationship Management (crm)

Other Skills

App Store OptimizationAttention to DetailBrand voice toneClient RelationsContent MarketingCreative WritingCustomer AcquisitionCustomer OnboardingCustomer SupportDigital MarketingDocumentationEngagement RetentionEvent PlanningFellowshipsFundraising

About

I didn’t take the straight road — I took the one I could build. From training for the army to publishing a book, from losing jobs to finding purpose at a startup — I’ve lived through uncertainty, failure, and reinvention. Today, I’m part of the core team at Zobaze, building utility tools for SMBs. I drive product marketing here, but like any early team member, I go wherever the fire is — GTM, growth, onboarding, brand, user research — I’ve done it all. What really fires me up? Turning ambiguity into clarity. Taking messy user problems and crafting simple, scalable solutions. I love working on things that seem “too early,” “too small,” or “too uncertain” — because that’s where real magic is built. Outside of work, I’m usually running, cycling, or disappearing into the mountains for a trek. When I’m still, I write. Words are my way of making sense of the world — whether it’s through stories, reflections, or simply saying the hard truths well. I believe storytelling isn’t just a skill — it’s a superpower. If there’s one thing I’ve learned — it’s this: You don’t need a perfect plan. You just need to show up, every damn day.

Experience

Growthx®

Team Lead | Growth

Oct 2024 – Dec 2024 · 2 mos

Led a high voltage team of 08 professionals to Demo Day. Built Growth Model for Canva India, which we presented to Canva Growth Head. Finished as a runner up, came second position out of a cohort of 200 professionals.

Growth ModelTeam LeadershipGrowth Strategies

Zobaze

2 roles

Founding team | Product Growth

Promoted

Aug 2024 – Present · 1 yr 7 mos · Hyderabad, Telangana, India

Transitioned to Product from HR in just 3 months of joining. Being working in a startup, had the privilege in working across all the growth levers: Acquisition, Onboarding, Engagement & Retention, and Monetization.
1. Increased user acquisitions to 2Million organically through ASO.
2. Fixed the onboarding funnel by 21%, by revamping the flow which resonates with the user.
3. Solving Engagement with Netcore by designing strategic user flows, nudges, push notifications, and email campaigns.
4. Monetization: Hit all time highest subscriptions, with User campaigns and strategic premium trial.

Product MarketingCustomer AcquisitionApp Store OptimizationCustomer OnboardingEngagement RetentionMonetization+1

Operations Generalist | HR

May 2024 – Jul 2024 · 2 mos · Hyderabad, Telangana, India

Indiahikes

Trek Lead Documenter

Feb 2024 – May 2024 · 3 mos

IndiaHikes is India's largest trekking organization. Their content and quality have always inspired me. I approached them myself via email. Despite failing to get a reply, I tried with better lines every time. I was given a task to document a trek as a trek leader to consider my application.
I finished it before the deadline with precise details. That landed me a role in IndiaHikes as a Remote Trek Documenter, where I document treks. The unique format, attention to detail, navigating people onto trails, requires keen observation skills, accountability, and leadership skills.

DocumentationLeadershipContent Strategy

Hcl technologies

2 roles

Analyst

Jun 2021 – Sep 2023 · 2 yrs 3 mos · Vijayawada, Andhra Pradesh, India · On-site

As a NOC engineer, I was the first line of defense when it comes to customer support. I worked with global clients from all parts of the world. Working with reputed clients like Volvo, Microsoft, Leo Pharma, Techem, and Telstra helped me adapt to different cultures. Dealing with customers, clients, and working on resolving their issues was my day-to-day work.
With my detailed reporting and suggestions for new ideas, I was awarded the distinguished performer title twice during my tenure with HCL.

Customer SupportReportingCustomer Relationship Management (CRM)

Project Intern

Dec 2020 – Jun 2021 · 6 mos · Vijayawada, Andhra Pradesh, India · On-site

Boometrics

Founder

Mar 2020 – May 2024 · 4 yrs 2 mos

Researching has always been my passion. I believe it is time I put my effort into understanding businesses and the market. I have launched booMetrics, a business content platform. I post case studies and content related to business, brands, and the market.
That's not all; I have gathered a group of friends who are constant learners. Now, we are actively freelancing digital marketing services: content marketing, SEO-powered websites, ad campaigns, and growth strategies.
What it all takes is time, which I believe I can afford. For it is the busiest man who has time to spare.

Digital MarketingContent MarketingSEOContent Strategy