Jan 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India

• The Curated Circle is a visibility and media platform that helps founders and growth-stage businesses build brand equity through storytelling, PR, and thought leadership.
• We work with ambitious founders to amplify their presence in front of investors, customers, and talent — through curated interviews, media placements, LinkedIn positioning, and founder-led webinars.
• The Curated Circle also supports StratAnalyze clients by integrating visibility into their broader growth journey — making it easier to raise capital, close enterprise deals, and attract talent.
• 📣 What We Do:
• Founder interviews and expert-led conversations
• Curated webinars with CXOs and domain leaders
• LinkedIn personal branding and content strategy
• Media placements and PR campaigns
• Event visibility and speaker packaging for industry platforms
• Our goal is to help founders go beyond traction and pitch decks, and become the face of what they’re building.

Jan 2022 – Jan 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• Headed Marketing for the company (a blockchain based Fintech)
• Fundraising via new and existing investors
• Designing employee empowerment program
• Key account management planning
• Anchoring all CEO Office initiatives

Jan 2020 – Jan 2022 · 2 yrs · India

• Heading Marketing and Inside Sales
• Created GTM Strategy across geographies and channels (inbound, outbound and partner channels) and driving execution of the same
• 200% + achievement of demand generation KPIs in 3 successive quarters
• Enabled high achievement versus quarterly sales targets (95% +)
• Engineered entry into new markets including Singapore and Canada
• Revamped product marketing approach and plan
• Driving industry engagement and thought leadership through webinars and events
• Introduced intent data led outbound campaigns

Jan 2018 – Jan 2020 · 2 yrs

• Created new product GTM strategy (CPRM and Store Sense)
• Created pricing models for SAAS products
• Conceptualized and engineered new market entry
• Devised and overseen positioning, messaging, and targeting for all offerings
• Devised sales & marketing planning framework to enable goal setting
• Heading marketing & communication for the organization
• Won marquee accounts for the organization through sales efforts
• Heading marketing and communication for all business lines of GrayMatter including Store Sense, CPRM, SkyEdge, Scan2Fly, Airport Analytics, Finance Analytics, Insurance Analytics, SAP, Qlik, Pentaho, Data Science. KPIs of Demand Generation and Branding.
• Overseeing partnerships for GrayMatter with product principals including SAP, Qlik and Looker as well as services partners like GBC, Unisoft, Reliable, Avows etc. Also taking care of strategic/special initiatives across the business.

Jan 2016 – Jan 2018 · 2 yrs

• Heading marketing and communication for all business lines of GrayMatter including Airport Analytics, Finance Analytics, Insurance Analytics, Manufacturing Analytics,SAP, Pentaho, Data Science.Overseeing key partnerships for GrayMatter including Microsoft, SAP and Qlik. Secured key accounts in UK, Singapore and India through field sales activities
• Member of Editorial Steering Committee Board for Airport Focus International magazine.

Jan 2014 – Jan 2016 · 2 yrs

• Heading marketing and communication for all business lines of GrayMatter including Airport Analytics, Finance Analytics, Insurance Analytics, Manufacturing Analytics,SAP, Pentaho, Big Data. Managing key partnerships for GrayMatter including Microsoft and SAP.
• End-to-end responsibility from strategy to execution to achieve the key objectives of marketing, namely, branding and lead generation. Heading a team consisting of marketers and specialists for SEO, Social Media Marketing, Designing, Web Development.
•  Overall marketing plan
•  Articulating Value Proposition and Key Messaging
•  Defining product roadmap e.g., cloud offering for analytics product, business case,pricing and positioning for the same
•  Driving content creation (websites, case studies, blogs, landing pages, videos, demos, brochures, infographics)
•  Driving lead generation (SEO, content catering to sales cycle stage and buyer persona, apt usage of call-to-actions,forms etc.)
•  Overseeing lead management (segmented contact lists, dissemination of customized content to nurture leads)
•  Overseeing partner alliances with SAP, Microsoft, INFORM and others
•  ROI driven social media marketing strategy across channels like LinkedIn, Twitter, Google+, YouTube, Slideshare
•  Managing e-mail campaigns
•  Speaker for webinars conducted in conjunction with SAP and Microsoft
•  Anchoring and driving events across the globe
•  Managing PR and communications - publications with SAP, Airports International, NASSCOM, CIO Review, Airport Focus, Helsinki Hub etc.
• Key Achievements
• 300% y-o-y increase in qualified leads
• 250% y-o-y increase in website traffic
• Top 10 ranks in google through SEO and content optimization
• Increased following on LinkedIn by 250% y-o-y and on Twitter by 400% y-o-y

Jan 2013 – Jan 2014 · 1 yr · Chennai

• Marketing-
•  Overall marketing plan
•  Managing content creation (blogs, landing pages, videos, demos, brochures)
•  Driving lead generation (SEO optimized content, content catering to sales cycle stage and buyer persona, apt usage of call-to-actions,forms etc.)
•  Overseeing lead management (segmented contact lists, dissemination of customized content to nurture leads)
•  Managing Social Media Marketing - engaging social influencers, keyword based monitoring of twitter streams, publishing and monitoring on LinkedIn, Twitter, Google+, YouTube, Slideshare
•  Managing e-mail campaigns, webinars and events
•  Hubspot certified marketer
• Presales -
•  Creating and reviewing proposals, bid management, sales collaterals (presentations, demos, POCs, case studies, business case)
•  Creating consulting frameworks, ROI calculators, evaluation matrices, architecture diagrams
•  Conceptualizing and driving story boards for sales pitches, demos and PoC's
•  Conceptualized and created process maps and KPIs for specific industries and functions
• Key Achievements
• 150% increase in qualified leads, 100% increase in traffic
• Presales efforts enabled key wins of TCV $2Mn+ in US
• Increased following on LinkedIn by 200%

Jan 2011 – Jan 2017 · 6 yrs · India

• Author of couple of novels (www.anupamdasgupta.com)
• 1) Anupam’s debut novel, “Salsa” was published in 2013. Salsa was re-published as “Salsa – World is a Small Place” in 2014. The book was featured in leading Indian dailies like The Times of India, The New Indian Express, The Hindu and Deccan Chronicle. Besides leading bookstores and online portals, the book was also featured in national book fairs in Delhi, Kolkata, Ghaziabad, Bhubaneshwar, Jaipur.
• 2) “From Yesterday” is Anupam’s second novel and was released in 2017. The book received good reviews from national and international book reviewers.

Jan 2010 – Jan 2013 · 3 yrs · Greater Chennai Area

• Managing Marketing, Global Sales Operations, Pricing, Contracts and Sales Analytics.
• Managed a team of 8 comprising of assistant managers, leads, senior executives and executives.
• Enabled increase in topline by over 100% in a span of 3 years
• New market entry especially in Asia & ANZ
• Awarded stock options as recognition of being a part of a key group of employees

Jan 2008 – Jan 2010 · 2 yrs · Bangalore / Chennai Area, India

• Managed end-to-end IT outsourcing deals as presales anchor with complete responsibility and accountability on solution & commercials. Responsibilities also included strategic and tactical marketing tasks. Led teams of 3-4.
• Won multi-million-dollar deal for Wipro with leading Insurance MNC
• Contributed towards securing multi-million-dollar deal with a Real Estate major
• Certificate of appreciation from CXO level for customer centricity initiative

Jan 2005 – Jan 2007 · 2 yrs · Pune, India / St. Louis, US

• Subject Matter Expert (SME) for SAP RE-FX, SAP FI/CO and SAP BW.
• Key contribution as SME & onsite lead for leading telecom account at St Louis, USA.
• First employee at Infosys to be nominated for SAP RE-FX training at SAP Malaysia.
• Sales & marketing support towards winning SAP deal with global telco major
• Instrumental in building SAP Real Estate practice within Infosys

Jan 2005 – Jan 2005 · 0 mo · Pune

•  Created sales pitches and collaterals for Business Intelligence function
•  BI Consultant for a data mining project (Churn Analysis) for BT Retail

Jan 2002 – Jan 2002 · 0 mo · Kolkata

• Requirements gathering, gap analysis, design, coding and testing for a Data Warehousing project for an Indian MNC in the FMCG space
• Proposal creation for leading telecom company