Rajalingu Dasari

Operations Associate

Bengaluru, Karnataka, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Walmart's media business migration in 8 months.
Achieved 100% billing accuracy for 15 advertisers.
Defined workflows that generated $50M monthly revenue.

Stackforce AI infers this person is a seasoned AdTech professional with strong project management and technical support expertise.

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Skills

Core Skills

Project ManagementTechnical SupportQuality AssuranceData AnalysisCampaign ManagementUser Acceptance Testing

Other Skills

AWS S3Access ControlAccess Control ManagementAccount ManagementAdvertisingAdwordsAgile MethodologiesAnalytical SkillsAppnexusBeeswaxBig Data TestingBlukaiClient ServicesContent ManagementCore Java

About

- MCA graduate with 13+ years of experience in AdTech, e-commerce, and retail. - Passionate about driving AdTech product development and optimizing support operations. - Proven track record in launching successful products, reducing costs, enhancing team productivity, minimizing budget errors, and improving client satisfaction. - Experienced in leading teams, managing projects, and collaborating effectively with stakeholders. - Skilled in process development, project management, and strategic leadership. - Strong communication skills, presentation skills, problem-solving, and decision-making abilities. - Committed to upholding high ethical standards and integrity.

Experience

Walmart labs

Senior Technology Operations

Feb 2019 – Present · 7 yrs 1 mo · Bengaluru, Karnataka · Hybrid

Led and migrated Walmart's media business into in-house within 8 months.
Reduced the number of iterations by developing 16 SOPs & and video recordings during the migration.
Developed Jira workflow & dashboards resulting in reduction of 75K manual hours per year.
Reduced Ads QA time by 4,800 hours, saved revenue $120,000 per annum by streaming QA tool development.
Achieved revenue $25,000, 375 hours/year while boosting productivity by 85% during auto-update product development.
Monitored and evaluated the progress of product milestones and timelines and reported status updates to stakeholders.
Efficiently resolved Ad Serving, Ad tags/trackers, campaign setup, delivery, platform, software, and technical issues across diverse teams.
Effectively troubleshooted monthly discrepancy and data ingestion issues for 15 advertisers, achieving 100% billing accuracy at month-end.
Oversaw external communication on 10 different vendor platforms release updates, downtimes, and issue resolutions.
Implemented policy changes for different tasks, resulting in 90% of tickets closed on time.
Proposed auto-refresh templates on daily status reports, resulting reduction of 224 manual hours per annum.
Skilled in technical recruitment, successfully onboarded 10+ team members, and implemented user access controls resulting in a 20% productivity boost.

JiraTechnical SupportProject ManagementData IngestionQuality AssuranceClient Services

Visto (rebranded from collective india private limited)

Senior Support & Quality Analyst

Mar 2014 – Jan 2019 · 4 yrs 10 mos · Banagalore,India

Defined campaign workflows for 8 Ad servers (DFP, DCM, DBM, AdWords, Xandr, FB, Beeswax, Dstillery, TTD) and developed Visto’s integration adapters, automating campaign setup. Result: $50M monthly revenue and 100% client transparency.
Developed 80+ user stories for seamless integration, enhancing Visto's functionality, and boosting product performance.
Performed Product UAT, A/B testing, and efficiently resolved 15 bugs per sprint with the scrum team, elevating product quality.
Achieved a 99% uptime rate, ensuring uninterrupted data ingestion into Visto. Provided seamless client support with a 99% SLA for UI and backend issues.
Managed end-to-end campaign operations across various Ad Servers (DFP, DCM, DBM, Appnexus, AdapTv, Dstillery, Facebook, Adwords, YahooGemini, Beeswax, Lotame, Zapp360, Simplifi).
Led and mentored an 8-member team, ensuring smooth daily Ad operations and optimal functioning.

Campaign ManagementUser Acceptance TestingData AnalysisClient ServicesAgile Methodologies

Tumri software technologies private limited (acquired by collective india private limited)

Content Analyst

Nov 2011 – Feb 2014 · 2 yrs 3 mos · Bangalore, India · On-site

Managed $25M annual budget DCO (Dynamic Creative Optimisation) campaigns.
Conducted 10 accounts weekly BQA, maintaining 99% quality.
Achieved <10% discrepancy between ad servers, ensuring 100% billing accuracy.
Conducted bi-weekly product UAT, resolving an average of 6 bugs per cycle.
Created performance reports and monthly dashboards, leading to a 15% increase in campaign efficiency and 10% higher client satisfaction.
Exceeded SLA with 97% utilisation, ensuring customer satisfaction.

Content ManagementQuality AssuranceData Analysis