Joe Franklin

Co-Founder

Dubai, United Arab Emirates22 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Transformed STEPPI into a leading wellness platform.
Co-founded a successful accommodation platform in the UK.
Expert in scaling startups and driving business growth.

Stackforce AI infers this person is a HealthTech and PropTech entrepreneur with a strong focus on business development and marketing.

Contact

Skills

Core Skills

EntrepreneurshipBusiness DevelopmentMarketing StrategyMarketing Management

Other Skills

Account ManagementAction SportsB2BBrand DevelopmentBrand ManagementBusiness AdministrationBusiness PlanningConcessionsData AnalysisDirect SalesE-commerceFashionInternational SalesInventory ManagementKey Account Management

About

As CEO and Co-founder of STEPPI, I’ve taken a bold idea and built it into the Middle East’s leading corporate steps challenge platform. From securing investment to scaling operations, I’ve led STEPPI’s growth from 0 to more than 400,000 users, transforming how organizations engage employees in wellness. With a background in sales, marketing, and business strategy, I’ve always thrived on identifying market opportunities and driving results. My experience spans business analysis, marketing management, and retail and wholesale distribution - skills that have been instrumental in shaping STEPPI’s success. An entrepreneur at heart, I combine strategic vision with hands-on execution. My time at Hult International Business School provided a solid foundation in business management, but it’s in the fast-paced world of startups where I’ve truly honed my ability to scale and innovate.

Experience

Steppi

Co-Founder

Oct 2019 – Present · 6 yrs 5 mos · Dubai

New Business DevelopmentEntrepreneurshipBusiness Development

Lionfish - 'powering brands'

Sales Director

Apr 2016 – Sep 2019 · 3 yrs 5 mos · Dubai, United Arab Emirates

Exclusive distribution partner for Fitbit for the ME region.
Our purpose is simple: we grow our clients brands. Growth in both volume and presence can be achieved through our integrated approach to sales and marketing.
Brands include: Fitbit, Incase, Tile, Lifx, RVCA, Shock Doctor.

Al boom marine llc

2 roles

Head Of Wholesale division

Sep 2015 – Mar 2016 · 6 mos

Senior Brand Manager

Jul 2014 – Aug 2015 · 1 yr 1 mo

Brand and Marketing manager Middle East.
Ripcurl, Stance, Superga.

Www.latelettings.com

Co-founder

May 2012 – Dec 2018 · 6 yrs 7 mos

Late Lettings was founded in 2012 and grew to become one of the largest short lead accommodation platforms in the UK. The business was acquired by Snaptrip, part of the Rest Easy Group in December 2018.
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