Mira Jhala

Founder

Gurgaon, Haryana, India16 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of India's first online frozen food company.
Recognized as an inspiring woman food entrepreneur by NDTV Food.
Successfully scaled multiple food startups.

Stackforce AI infers this person is a Food and FMCG industry leader with strong entrepreneurial and operational expertise.

Contact

Skills

Other Skills

Business DevelopmentBusiness StrategyEntrepreneurshipLeadershipManagementMarketingMarketing StrategyNew Business DevelopmentSalesStart-upsStrategic Planning

About

Mira Jhala a serial entrepreneur and over the last decade has been involved in various food startups. Mira is the Founder CEO of FroGo - she aims to build India's first and largest online frozen food product and distribution company. Mira is an Operating Partner at ScaleX Partners and in this role she provides strategic and operational expertise to startups in the food and FMCG domain. Prior to ScaleX, she founded Purist, a new age contract food manufacturing company, which was acquired by Cure.Fit - India's largest health and fitness tech company. While at Cure.Fit, Mira was heading the food business for the North and East regions. Founded and ran Purist, a new-age contract food manufacturing company, now part of Eat.Fit. A serial entrepreneur, previously co-founded and ran two successful food businesses: The Urban Kitchen (2009), and Curry-in-a-Hurry (2013). Have been recognized by NDTV Food as one of six inspiring women food entrepreneurs across India.

Experience

Frogo

Founder and CEO

Mar 2022 – Present · 4 yrs · India

Building logistics and supply chain for Q-Comm fulfilment.

Veritasx

Founding Partner

Dec 2021 – Present · 4 yrs 3 mos · Gurugram, Haryana, India

Nurturing sustainable ideas that bring people and purpose together.

Scalex partners

Operating Partner

Dec 2020 – Feb 2022 · 1 yr 2 mos · Gurugram, Haryana, India

ScaleX Partners is an investment firm, focused on evaluating, investing and scaling early stage startups. We selectively advise and provide investment management services to institutions, family offices and angle investors seeking to explore investment in this alternative assets class.
Mira is an Operating Partner at ScaleX Partners. In this role she provides strategic and operational expertise to startups in the food and FMCG domain. She helps founders and leadership in developing the right systems, processes and technologies, as well as identifying and mentoring the right talent.

Cure.fit

Cure.Fit | Eat.Fit

Aug 2018 – Nov 2020 · 2 yrs 3 mos · Gurgaon, India

Cure.Fit - Healthy Food, Professional Workouts For Body And Mind.
Eat.Fit | Cult.Fit | Mind.Fit | Care.Fit

Purist; acquired by cure.fit

Founder and CEO

Dec 2015 – Aug 2018 · 2 yrs 8 mos · Gurgaon, India

Purist, a corporate food service venture, which has a clear focus on addressing the evolving food needs of the new urban consumer.

Curry in a hurry

Co Founder

Mar 2013 – Nov 2015 · 2 yrs 8 mos · Gurgaon, India

Curry in a Hurry is a result of recognizing the need for moderately priced, individually packed and delivered balanced meals for young urban professionals. Over 80,000 meals delivered in the 24 months.
 Designed the format and the food menu along with a unique daily changing menu feature.
 Set-up an online ordering system to make the purchasing experience of customers seamless.
 Responsible for branding and all marketing efforts.
Covered by yourstory - http://yourstory.com/2014/08/curry-in-a-hurry/

The urban kitchen

Co Founder

Sep 2009 – Nov 2015 · 6 yrs 2 mos · Gurgaon, India

Managed overall operations and spearheaded strategic efforts to establish The Urban Kitchen as a food service partner of choice for small and medium size corporates in the Gurgaon market.
 Achieved being cash-flow positive in month 2 of operations.
 Grew the top line to over $0.5 Million within the first 24 months of operation.
 Responsible for building the entire back of the house operation including food preparation, recipes, and kitchen staff
 Managing a team of nearly 60 employees.
 Established strict financial controls and processes to efficiently manage payables, receivables, and spend.
 Business thus far has delivered an IRR of 52%