Nisith Bag

Head of Growth

South Delhi, Delhi, India6 yrs 2 mos experience

Key Highlights

Scaled boAt's D2C business to over 50Cr+ ARR.
Improved conversion rate from 0.74% to 1.7%.
Established partnerships with 180+ strategic partners.

Stackforce AI infers this person is a Growth Marketing Specialist in the D2C lifestyle sector.

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Skills

Other Skills

Business Case PreparationCustomer RetentionCustomer ServiceDigital MarketingMarketing MetricsOnline AdvertisingPerformance MarketingProblem SolvingResearch SkillsSales OperationsSearch Engine Optimization (SEO)StrategyUser Experience (UX)User Research

About

I am a passionate and results-oriented Assistant Manager Growth at boAt, one of India's leading lifestyle brands. With my BCA in Information Technology and my GrowthX® certification, I have the skills and knowledge to leverage data and analytics to drive business growth and expansion. In my current role, I lead the growth roadmap for boAt's D2C business, scaling it to over 50Cr+ ARR and improving the conversion rate from 0.74% to 1.7%. I also manage the P&L, develop processes and frameworks, and create new revenue streams through strategic partnerships with 180+ partners, such as Phonepe, Gpay, MagicPin, and more. Previously, I worked as a Marketing Executive and an Intern at boAt, where I started the affiliate campaign, handled e-commerce operations, and launched new brands and products. My goal is to continue to contribute to the success and innovation of boAt and the lifestyle industry, by applying my expertise in growth marketing, affiliate marketing, partnerships, and analytics. I am always eager to learn new skills and explore new opportunities that challenge me and help me grow as a professional.

Experience

Sirona

Head of Growth

Mar 2025 – Present · 1 yr

All things growth at Sirona

100days.co

Head of Alliances & Partnerships

May 2024 – Feb 2025 · 9 mos · Gurugram, Haryana, India · On-site

Worked on scaling D2C business for 4 clients (Enamor, Avon India, Weryze, Neurogum)
Enamor- grew D2C business for enamor by 25% while maintaing P&L & lowering overall discounts
from 30% to 12%
Weryze - grew D2C business for Weryze 4x in 8 months.
Avon - worked on scaling D2C for Avon from zero to 10 lakhs per month.
Nuerogum - Launched Neurogum in India currently building it to grow to 10Lakh MRR

The ayurveda co.® - t.a.c

D2C Business

Sep 2023 – Feb 2024 · 5 mos · Gurugram, Haryana, India · On-site

Worked on scaling D2C business for both brands under KEHPL (TAC & Khadi
Essentials).
Worked on scaling TAC & KE D2C business.
Grew TAC & KE affiliate business from 0 to 5L per month.
Worked on scaling CRED, ONDC,etc.
Grew partnership channels like Phonepe, Gpay & Bajaj Finserv.
Worked on improving retention marketing to increase returning customer
rate to more than 20%.
D2C P&L management.

Boat lifestyle

3 roles

Assistant Manager Growth

Jul 2022 – Aug 2023 · 1 yr 1 mo

Leading the Growth roadmap for boAt D2C business from day zero.
Worked boAt affiliate campaign & scaled it to 50Cr+ ARR.
Working on scaling D2C business from day zero to make it one of the biggest D2C in India.
Worked on the Conversion Rate Optimization and improved CR from 0.74%. to 1.7%
Created boAt partnership channels revenue stream with 180+ partners onboarding like Phonepe,
Gpay, MagicPin, etc.
Working on Revenue boosting new initiates like ONDC, CRED store, etc.
D2C P&L management
Develop processes and create analytics frameworks and dashboards for the business

Marketing Executive

Feb 2020 – Jun 2022 · 2 yrs 4 mos

Started boAt affiliate campaign.
Worked on the Conversion Rate Optimization improved CR 0.05% to 0.74%.
Coordinating with the online sales team for regular pricing hygiene on the marketplaces.
Sales planning and monthly sales projection.
Handled e-commerce operations.
Did inventory management and planning.
Setup inhouse D2C operation.
Launched ‘MISFIT’ grooming (PCA) and ‘DEFY’ a hearables & wearables brand D2C business.

Marketing Intern

Aug 2019 – Feb 2020 · 6 mos

Created brand D2C business website.
Worked in merchandising department for D2C website.

Le frehindi

Marketing Intern

Feb 2019 – Jul 2019 · 5 mos · Greater Delhi Area

Created the whole brand business website.
Creation of CMS (WordPress)
Driven registrations for International French Spell Bee Competition
Fixed existing business problems like content management, distribution, product cataloging, etc.
Handled multiple social media channels of the brand (Instagram, Facebook, etc.)

Point soutions pvt. ltd.

Customer Care Executive

Apr 2018 – Oct 2018 · 6 mos · Greater Delhi Area

Worked on FASTFOX (House rental company in Delhi NCR) inbound lead generation process.
Day-to-day work was generating and verifying inbound leads for Delhi NCR rental properties.
Lead a team for the Open houses on weekends and secure the time slots for property visits for the potential tenants.