Shreya Sharma

Business Development Executive

Bengaluru, Karnataka, India9 yrs 7 mos experience
Highly Stable

Key Highlights

  • Led digital product innovations in InsureTech.
  • Achieved significant revenue growth in digital ads.
  • Pioneered industry-first cyber insurance product.
Stackforce AI infers this person is a Fintech and E-Commerce professional with expertise in Business Development and Product Management.

Contact

Skills

Other Skills

AlgorithmsBrand DevelopmentBrand ManagementBusiness AnalysisBusiness InsightsBusiness StrategyCC languageC++Category InsightsCore JavaHTMLJ2EE Application DevelopmentJavaMarketing Management

About

I have completed my MBA in Marketing from Jamnalal Bajaj Institute of Management Studies, Mumbai and hold a B. Tech. degree in Electronics and communication from LNMIIT Jaipur. My total work experience is about 5+ years across Analytics and Business development roles in Fin-Tech and Telecom. Currently working at Flipkart , India's largest E-Commerce player as a Business Development lead for InsureTech Vertical - Life and Health Insurance. Previously worked at Acko General Insurance as a Business Product Manager leading digital product innovations and integrations with top NBFCs, Banks and other partners. Started my career with Vodafone India for 3.5 years as part of Brand Insights and Analytics Team.

Experience

Paytm

3 roles

Associate Vice President - Paytm Ads

Promoted

Apr 2025Oct 2025 · 6 mos · Bengaluru, Karnataka, India

  • Heading key verticals pan-India for Digital Ads - Handsets, Consumer Electronics, and BFSI, clocking 2.5Cr+ monthly revenue and improving margin by upto 10% through optimising on campaign mix.
  • Handling a team of 4 KAMs working over 40+ active accounts for branding and performance campaigns. Key clients - Handsets (Apple, Oppo, Samsung, Boat, LG, and more) & BFSI (Acko, VISA, Star Health, ICICI Lombard etc)

General Manager - Paytm Ads

Apr 2023Mar 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • Heading BFSI and Consumer Electronics vertical nationally with focus on building new revenue streams, activating dormant accounts and creating innovative solutions for clients.

Business Head - Insurance

Apr 2022May 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

  • National Head for Motor Insurance business for Paytm Insurance broking . Forged partnerships with new insurers, vendors for streamlining motor insurance data as well as with Product to make Paytm Insurance purchase journey seemless.

Flipkart

Attach Insurance Category Head

Jun 2020Apr 2022 · 1 yr 10 mos · Bengaluru, Karnataka, India

  • Part of Flipkart Payments Group | InsureTech Vertical
  • P&L owner of Large & Small home Appliances Value Added Service (VAS) segment with high contribution margin (CM) focus. Responsible for curating product initiatives, new insurance partnerships & portfolio optimization
  • Launched Market first VAS category for Small home appliances – expanded over 15 verticals. Acted POC for business & tech-product prioritization.
  • Co-created industry first all-round cyber insurance product with Private Insurer as attachment across e-commerce categories – Presented with FK Ace-Alliance award for launching this product
  • Launched Standalone group health & Life Insurance programs with leading Insurers clocking 3K+ policies/ month
  • Program managed tech-integrations with partners for on-time launch & superior customer experience. Handled internal prioritizations for product features to drive business.
  • Responsible for product led growth initiatives to drive adoption across various customer cohorts [ 10-15% inc. adoption across products]

Acko

2 roles

Deputy General Manager -Partnerships & Product Manager

Jan 2020May 2020 · 4 mos

  • Built business potential of $ 10 million through partnerships for micro-insurance in BFSI Telecom, Retail domain –
  • Launched partnership with 3rd largest NBFC in Jan'20
  • Responsible for client engagement, tech-product development, deal negotiation and tech integration – End to end execution for new programs/deals
  • Created sales funnel for business verticals to be targeted in FY 21 to execute 5X growth -Market Study and roadmap for Partnership Strategy 2020
  • Owned end-to-end product workflow, consumer experience & life cycle management – Key changes in policy issuance & claims workflow basis operational ease – reduction in man-hours by 10%

Senior Manager - Strategic Alliances & Partnerships

Dec 2018Jan 2020 · 1 yr 1 mo

Vodafone

3 roles

Insights Manager - Vodafone Brand Team

Jan 2017Nov 2018 · 1 yr 10 mos

  •  Responsible for research on development of career compass tool for Indian youth to further drive brand salience for Vodafone
  •  Responsible for delivering pan-India Insights on product availability and visibility in the market for evaluation and improvement of GTM
  • deliverables
  •  Responsible for delivering key Insights on Rural subscriber base basis geographical segmentation for improving awareness of Unlimited products in selected belts
  •  Gathering key insights for Rural specific products and jointly crafting product propositions with Rural Segment & Brand communication team for Kissanmitr, and farmer benefit products

Analytics Manager

Jul 2016Dec 2016 · 5 mos

  • Part of CVM-Modelling and Analytics Team at Vodafone Corporate Office in Mumbai
  •  Developed customer profile for users subscribing to FLEX product launched in Sept and worked with
  • product team to devise marketing strategy for customer acquisition
  •  Worked with circle CVM( Customer Value Management) teams to reduce churn, data inactivity and
  • target customers with new 4G handsets with targeted plans & offerings
  •  Worked on developing Handset Recommendation model and Next Recharge Prediction Model to
  • drive scale and derived end result for all 23 circles
  •  POC from corporate for all 23 circles for regular updates on Churn Prediction Model (Both Postpaid
  • and prepaid) as well as Displacement Model. Responsible for making circle teams understand how to
  • use these models efficiently to target and ring fence current subscriber base
  •  Learnt SAS, SQL, Advanced excel, NETEZZA for working on the current projects in pipeline

DISCOVER PROGRAM 2015: Management Trainee

Jun 2015Jun 2016 · 1 yr

  • Selected as part of the Discover Management Trainee Program 2015, underwent the following stints in the first year of training period :
  • 1)Prepaid Sales Stint (July-Feb’2016) : Responsibilities and Achievements :
  •  Handled new distributors in Chennai north Zone with end to end distribution KPI management, DSE
  • tracking, new business hunting through outlet & M-PESA extraction.
  •  Improved ROI by 5% for distributor and over-achieved on key ASM targets
  •  Instrumental in beat remapping, DSE productivity Analysis and key market BTL activities to drive share and brand preference
  • 3)Marketing Stint(Feb-April’16) : Worked on “Ring fencing postpaid base due to incumbent 4G threat” - Merged various threat bases through logistic regression & analytics to provide consolidated threat base to R&R through cross functional interaction on the same with various teams

Nielsen

Intern

Dec 2014Jan 2015 · 1 mo · Mumbai Area, India

  • Assisting Nielsen build on its client-centricity agenda through analysis of Top Clientele feedback on company offerings

Itc limited

Sales and Marketing Intern

Apr 2014Jun 2014 · 2 mos · Bangalore

  • Project Title : Study of Servicing models and Competitive Scenario- ITC Confectionery Portfolio
  • Evaluated confectionery landscape of ITC and competition with focus on Perfetti Van Melle-Overall Business, servicing parameters and GTM models
  • Conducted Exhaustive Outlet level study focusing on Market basket analysis through interactions with overall 200+ stakeholders ,4 store formats and 3 different channels to determine key areas of improvement for ITC
  • Submitted proposal for business increment and Pilot under implementation

Tata consultancy services

Assistant System Trainee

Dec 2012Aug 2013 · 8 mos · Gurgaon, India

  • Project title : “Commercial Account Opening & Maintenance” on JAVA/J2EE Platform
  • Location: TCS Trivandrum
  • Description :
  • Project dealt with opening of commercial accounts for business customers, assigning products to each account as well as creating a help-desk for resolving issues related to account creation.
  • Interacted with the client to understand business requirement and worked in a team to deliver set goals in the stipulated time frame

Arcelormittal kazakhstan

Intern

May 2011Jul 2011 · 2 mos · Kazakhstan

  • Top 15 students to get selected for a techno-managerial internship at Arcelor Mittal Kazakstan.
  • Worked in a global team setup to completed the project titled "Developing Human Machine Interface for Painted lines in Galvanisation Shop"
  • Understood key requirements and process improvements in the department and worked on Seimens Logic controllers for improving the efficiency of existing setup

Indian institute of technology, kanpur

Intern

May 2010Jul 2010 · 2 mos · Kanpur

  • Worked under Professor K.S. Venketesh in the department of Electrical Engineering at I.I.T. Kanpur
  • Project 1 : "People counting in Oblique camera view" - Having key applications in the Surveillance systems research, this algorithm determines the number of people under an oblique camera view.
  • Project 2 : "Sea-Sky horizon detection" - Based on the principles of Image processing, developed an algorithm to detect the horizon in any image using the method of least squares.

Education

Jamnalal Bajaj Institute of Management Studies (JBIMS)

Master of Business Administration (MBA) — Marketing

Jan 2013Jan 2015

Lakshmi Nivas Mittal Institute Of Information Technology

Bachelor's degree — Electonics and Communication

Jan 2008Jan 2012

Kendriya Vidyalaya

Science

Jan 2006Jan 2008

Maria's Public School

A.I.S.S.E

Jan 1996Jan 2006

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