Anushaka Gurjar

Product Manager

Bengaluru, Karnataka, India6 yrs 6 mos experience

Key Highlights

Automated reporting, saving 10+ hours weekly.
Improved homepage data accuracy by 75%.
Led largest student-run hackathon in India.

Stackforce AI infers this person is a Fintech and SaaS analytics expert with strong product management skills.

Contact

anushaka.gurjar1272@gmail.com LinkedIn

Skills

Core Skills

Data AnalysisProduct AnalyticsOrganizational LeadershipCommunity OutreachContent Curation

Other Skills

A/B TestingAmplitude AnalyticsAnalytical SkillsAttention to DetailBusiness AnalysisBusiness RequirementsCleverTapCommunity DevelopmentComplex AnalysisConfidentialityConfluenceDashboard BuildingDashboardsDatabase Management System (DBMS)Digital Marketing

About

Experienced and results-oriented Business & Product Analyst at Paytm, One97 Communications Ltd. Over the past 18 months, I've been a key player in the Central Product Team, driving impactful initiatives for the Paytm Homepage. Managing a user base of 120 Mn+ monthly active and 90 Mn+ monthly transacting users. I've been instrumental in automating daily reporting and analytics, creating over 40 dashboards, and streamlining processes using Looker ML and GDS. This has not only increased efficiency by 80%, saving 10+ hours weekly but has also significantly contributed to improving the user experience through data-driven insights from 20+ homepage experiments and 5+ A/B tests. My role extends beyond data analysis; I've identified and resolved data flow issues, enhanced homepage data accuracy by 75%, and proposed insights leading to the creation of the Floating Navigation Widget, boosting user engagement by 20%. During my summer internship at Roar Retail, I honed my customer service skills, analyzing 2000+ customer feedback to drive improvements and enhance loyalty. Beyond my professional expertise, my commitment to social impact is evident in my roles at Shaktitva and My Captain, where I served in content curation, collaborated with NGOs, and gained insights in business development and community building. I thrive in dynamic environments, adapting quickly to new situations, technologies, and software applications. Let's connect to explore opportunities for leveraging data-driven strategies and business optimization.

Experience

Peepalco

Data and Product Analyst

Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

Led the migration to Databricks, optimizing data pipelines and dashboard performance while reducing overall query costs.
Analyzed the Dash AI launch, uncovering key engagement trends and implementing insights that significantly lowered order cancellations.
Conducted in-depth order failure analysis, identifying execution and UI gaps that improved order success rates.
Built an Affiliate Partner dashboard to automate brokerage and payouts, enhancing transparency and revenue tracking.
Delivered product optimization insights that guided cross-functional decisions and improved user engagement.
Automated revenue and acquisition reporting using SQL, Python, and Google Sheets, freeing up manual analyst hours weekly.
Developed self-serve Tableau dashboards for multiple teams to enable data-driven decision-making across acquisition, revenue, and retention.
Collaborated closely with Product, Engineering, and Marketing to deliver analytics solutions ahead of schedule for key launches.

MySQLProduct AnalyticsCleverTapData AnalysisInsight GenerationSnowflake+3

Paytm

Business & Product Analyst

Jun 2022 – Jul 2024 · 2 yrs 1 mo · Noida, Uttar Pradesh, India · Remote

Spearheaded as the Business & Product Analyst for the Paytm Homepage, overseeing a user base of
120 Mn+ monthly active and 90 Mn+ monthly transacting users, demonstrating a keen focus on user engagement and transactional success.
Educated and collaborated with the Search & Core team, championing the automation of daily reporting and analytics. Single-handedly developed 40+ dashboards and automated over 85% of the team's manual reporting using Looker ML, achieving an 80% improvement in efficiency, saving 10+ hours per week.
Executed comprehensive evaluation and analysis of data, providing insights for 20+ homepage experiments, excluding 2 full homepage and flyout revamps, resulting in a substantial impact on 31 Mn+ DAU (Daily Active Users).
Led 5+ A/B experiments on the Homepage, extracting valuable data insights to enhance the overall app user experience, ensuring continuous improvement in user engagement and satisfaction.
Investigated and resolved homepage data flow issues through in-depth research, initiating a remodel of impression logic that significantly improved homepage data accuracy by 75%.
Pioneered the proposal of data-driven insights that led to the creation of the Floating Navigation Widget, contributing to a notable 20% increase in user engagement.
Conducted gap analysis to systematically identify and address areas of improvement, ensuring the continual enhancement of the Paytm Homepage.
Implemented automation solutions for large volumes of Ad-Hoc analysis, utilizing Looker ML and GDS, resulting in an impressive 80% reduction in turnaround time, further optimizing team efficiency and productivity.

Dashboard BuildingGoogle BigQueryExcel PivotMySQLBusiness RequirementsDashboards+23

Mycaptain

YouthRep

Jul 2020 – Aug 2020 · 1 mo

Led Business Development strategies with a focus on community building, resulting in a 20% increase in stakeholder engagement and a strengthened brand presence within the industry.
Exhibited a rapid learning curve and adaptability, mastering streamlining processes

Problem SolvingAttention to Detail

Weareshaktitva

Content Writer

Jun 2020 – Dec 2020 · 6 mos · Delhi, India

Demonstrated proficiency in enhancing app content, effectively contributing to increased user engagement and app downloads.
Established meaningful connections with NGOs, leveraging their expertise to enrich content and drive social impact.
Pioneered initiatives that went beyond traditional content curation, actively contributing to women empowerment and community building.
Recognized for a results-oriented and collaborative approach that significantly improved overall organizational performance

Content CurationCommunity Development

Kronos- the tech society of sscbs

2 roles

Advisory Committee Member

Promoted

Jan 2020 – Jun 2022 · 2 yrs 5 mos

hackCBS 2.0:
Organized, and executed hackCBS 2.0, the largest student-run hackathon in India, attracting 900+ attendees.
Ensured a seamless experience for all participants during the 24-hour hackathon, addressing and resolving 100% of attendee queries, enhancing overall participant satisfaction.
hackCBS 3.0 and 4.0:
Led the successful transition of hackCBS 3.0 and 4.0 to virtual platforms, accommodating 2000+ global registrations and maintaining the event's reputation as a premier hackathon.
Spearheaded the comprehensive organization of virtual events, coordinating the comfort of participants, resulting in a 15% increase in participant engagement and positive feedback.
Managed the social media strategy, content creation, and collaborated with marketing and sponsorship teams, leading to a 30% growth in virtual participation and sponsor engagement.

Expert AdvisorOrganizational Leadership

Organising Committee Member

Sep 2019 – Jan 2020 · 4 mos

Attention to Detail

Delhi university model united nations - dumun

Coordinator

Oct 2019 – Jun 2022 · 2 yrs 8 mos · New Delhi, Delhi, India

Led the successful organization of DUMUN'19, a high-profile Model United Nations event, attracting an unprecedented 1500+ participants, establishing a new benchmark for participation and impact.
Directed and motivated a cross-college team of 50+ members, optimizing collaboration and communication strategies to achieve a 25% boost in team productivity, ensuring the seamless execution of event logistics.
Demonstrated financial acumen by effectively managing a budget of INR 150,000, implementing strategic cost-saving measures that resulted in a 15% reduction in expenses while maintaining the event's high standards.

Sponsorship ManagementCommunity Outreach