Pratik Lad

Associate Partner

Bengaluru, Karnataka, India15 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in end-to-end analytics for customer experience.
Proven track record in digital analytics standardization.
Skilled in A/B testing and advanced analytics techniques.

Stackforce AI infers this person is a Digital Analytics Expert in the Fintech industry.

Contact

pratik.lad@gmail.com LinkedIn

Skills

Core Skills

Digital AnalyticsCustomer AnalyticsConversion Optimization

Other Skills

A/B TestingAdobe AnalyticsAdobe TargetAdvanced AnalyticsAnalyticsBusiness DevelopmentBusiness StrategyCompetitive AnalysisConsultingGoogle AnalyticsManagementOmniturePL/SQLQlik SenseQlikView

About

Dynamic, dedicated and seasoned analytics professional with proven track record of leading end to end analytics to build superior customer experience and drive business growth. Experience in consulting the business on a variety of problems utilizing customer data mining, digital analytics, A/B Testing and advanced analytics. Skilled in establishing and maintaining relationships with stakeholders with more than 2 years of onsite experience in Boston. Instrumental in standardizing and growing Digital Analytics capability in the organization by building self-service analytics tools

Experience

Hsbc

2 roles

Senior AVP

Promoted

Dec 2023 – Present · 2 yrs 3 mos

Lead AVP, Digital Analytics

Sep 2021 – Nov 2023 · 2 yrs 2 mos

Conversion OptimizationDigital Analytics

Iquanti, inc.

Senior Engagement Manager

Jan 2021 – Sep 2021 · 8 mos · Bangalore Urban, Karnataka, India

Fidelity investments

4 roles

Lead, Customer analytics

Promoted

Jul 2018 – Dec 2020 · 2 yrs 5 mos

Perform end to end deep dive analysis to better customer experience, increase acquisition, retain and grow customers
Lead skill mastery group in Digital Analytics to advance team’s learning and ensure standardization across the organization
Come up with Test ideas, create test hypothesis, configure and measure test results using Adobe Target and other tools for A/B tests on website
Collaborate with business partners and stakeholders in the US and identify opportunities to improve customer experience
Extract & mine huge volumes of structured & unstructured data to uncover actionable insights
Come up with Test ideas, create test hypothesis, configure tests in Adobe target and measure test results for A/B tests on website
Use Advanced analytics techniques and build models that can help personilize experience for customers