Sep 2023 – Jul 2024 · 10 mos · Bengaluru, Karnataka

Aug 2022 – Sep 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Part of leadership team - owning Growth and Product for New Customer Acquisition with team of product managers, analysts, and ops.
• With multiple product initiatives improved the top line acquisition by 30%
• Started a new bot channel for organic acquisition..
• Revamped the inside sales product and team to improve the efficiency by 25%

Feb 2021 – Aug 2022 · 1 yr 6 mos · Greater Bengaluru Area

• Part of senior leadership leading a team of product managers, analysts, and designers.
• Owned the metrics of Visitors to lead (improved 25%); Lead to Counselling - most important for high ticket conversions (improved by 35%) through various new products and improvements.
• Reduced CAC by 38% by optimizing performance marketing journey and other growth experiments.
• Revamped referral platform and user journey to increase absolute double digit growth.
• Improved Lead to Counselling by xx% introducing call scheduling increasing the customer connect%
• Worked closely with performance marketing reducing acquisition cost by xx% with product features and integrations.

Mar 2019 – Feb 2021 · 1 yr 11 mos · Gurgaon, Haryana · On-site

• Part of tech leadership owning global product strategy and roadmap for Growth, Search and Discovery, Booking, and Post Booking experience.
• Few product launches:
• 1) Led a company wide new customer acquisition project leading to 11% improvement in sales
• 2) Launched contactless check-in for India and Indonesia
• 3) Email-based login (Social) with 32% increase in overall signup success.
• 4) Designed and developed OYO Chatbot (Yo!)- a chatbot resulting in $2 mn cost savings, enhancing CX and expanding reach for third party bookings.
• 3) Launched Web payments' page with 12% increase in payment success rate

May 2014 – Feb 2019 · 4 yrs 9 mos · Gurgaon, India · On-site

• Led the product management function and growth teams. Scaled the platform from 0 to 1 mn users in 3 years on back of organic and social.
• 0 to 1:
• 1) Product from scratch - Content Website | User Management | Publishing CMS.
• 2) Subscription product and Paywall
• 3) Developed B2B platform for corporate and academic subscriptions including analytics.
• 4) SEO and growth projects to reach 1 mn users

Jan 2011 – Jan 2014 · 3 yrs · Gurgaon, India · On-site

• Product manager for Model Teaching Video, and CRM.
• 1) Created models to improve conversion.
• 2) Interactive quiz product for kids.

Jan 2010 – Jan 2011 · 1 yr · New Delhi Area, India · On-site

• Digital Marketing Agency for SMEs managing Performance Marketing and SEO
• Learned directly from Google and Facebook academies and acquired 2 clients
• Couldn't raise funds and absorb the cost of working capital.
• Paid the price to shut due to lack of good sales pipeline.

Jan 2009 – Jan 2010 · 1 yr · Mumbai · On-site

• Channel development for roadside assistance - Hotels, Taxi, Tow services and Garages.