Anjaney Basedia — Co-Founder
Currently an MBA candidate at IIM Raipur with a BTech in Chemical Engineering from HBTU. As a Product Marketing Intern at IBM, contributed to leveraging AI and marketing analytics to align with organizational goals. Collaborated on projects utilizing IBM watsonx Orchestrate to streamline marketing strategies and operations. Previous experience as Assistant Manager Business Development at Sunny Group of Industries refined skills in client engagement and market strategy. Certified in Data Science Foundations and IBM Garage Essentials, bringing a data-driven approach to problem-solving and marketing innovation. Driven to create impactful marketing strategies through AI integration and analytics.
Stackforce AI infers this person is a MarTech professional with a focus on AI integration in marketing.
Location: Kanpur, Uttar Pradesh, India
Experience: 7 yrs 3 mos
Skills
- Product Marketing
- Marketing Analytics
Career Highlights
- MBA candidate with strong marketing analytics skills
- Experience in AI-driven marketing strategies at IBM
- Proven track record in business development and client engagement
Work Experience
IBM
Product Marketing Intern (2 mos)
Indian Institute of Management Raipur
PGP Student Representative (1 yr)
Sunny Group of Industries
Assistant Manager Business Development (8 mos)
Arijit Business Corporation Pvt Ltd
Assistant Manager (1 yr)
Adhyaay (Techno-cultural college festival)
Co-organising Secretary (0 mo)
USAC HBTU
Student Secretary (1 yr)
Entrepreneurship Cell, HBTU Kanpur
Head Of Marketing (1 yr 1 mo)
Indraprastha Gas Limited
Intern (1 mo)
Aagaz 2k19
Head Fun-fair (0 mo)
Harcourt Butler Technical University
Student Advisor (Member High level Advisory Committee) (2 yrs 7 mos)
Print and Social Media Sub Council HBTU
Executive Editor and Founder (2 yrs 7 mos)
RENERA HOMES
Co-Founder (3 yrs 10 mos)
Adhyaay (Techno-cultural college festival)
Associate Marketing (7 mos)
ASCPC HBTU(Alumni Student Connect Program Committee)
Associate (1 yr)
Swachh Bharat Summer Internship
Team Lead (1 mo)
Confluence 2k18
Head Of Marketing (3 mos)
NEC HBTU
Head Of Marketing (5 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management Raipur
Bachelor of Technology - BTech at HBTU
