Jun 2024 – Nov 2024 · 5 mos · Mumbai, Maharashtra, India

Dec 2023 – Jul 2024 · 7 mos · Mumbai, Maharashtra, India

• Growth, App Business (Lifestyle, Luxury & Palette), Customer Acquisition, Performance and Organic
• Check out - Try it! Would love to hear feedback in detail.
• www.tatacliq.com | play.google.com/store/apps/details?id=com.tul.tatacliq
• luxury.tatacliq.com | apps.apple.com/in/app/tata-cliq-luxury-shopping-app/id1281494666
• palette.tatacliq.com | play.google.com/store/apps/details?id=com.tatacliq.palette

Apr 2023 – Dec 2023 · 8 mos · Mumbai, Maharashtra, India

• Leading the online growth for Luxury - Ecommerce, Customer Acquisition, GMV, NMV and Organic Growth.

Jan 2022 – Apr 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India

Nov 2020 – Jan 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

Jun 2020 – Nov 2020 · 5 mos

• Marketing & Growth for App & Web at ShopClues, lead a team responsible for architecting and supporting an integrated Marketing Strategy, Analytics & Research. The unique approach empowered decision making for the multi-million dollar business to be driven by Voice of the Customer while balancing Outcomes for ShopClues.
• The ShopClues marketing encompasses Facebook Ads, Google Ads(UAC, PPC, SEM, Display, Smart Shopping, DV360), Twitter, Linkedin, Outbrain, Taboola & other programmatic platforms to provide integrated qualitative and quantitative actionable growth for 60Mn+ Users.
• Managing 10Cr+ Budgets in a completely Data Driven Manner.
• Provided leadership in the areas of:
• Budget Planning, Strategy & Execution
• Advanced App & Web Analytics
• Business vs Channel Distribution Growth & Dependencies
• Competitive Intelligence Analysis
• Maximizing and Exploiting Channel level Data, Spend vs Growth(Acquisition, Re marketing)
• Experimentation and Testing (A/B, Multivariate etc)
• ClickStream & Outcomes Analysis

Aug 2018 – Jun 2020 · 1 yr 10 mos

Jan 2018 – Jul 2018 · 6 mos · Gurgaon, India

• Analytics + Data Science + Marketing
• Acquisitions ( Paid + Organic )
• Alliances and Partnerships
• Re marketing
• App Marketing ( Paid + Organic )
• End-to-end ownership of developing new and optimizing existing digital channels. Set a strategy, achieve performance objectives, while critically entrepreneurially investing, testing and learning.
• Finding creative ways of processing and modeling data, and presenting information in a form that is easy to understand and make decisions upon
• Support strategic decision making through analytics - disaggregate issues, identify root causes, innovate new processes and recommend solutions
• Deliver high quality, detailed, responsive and efficient Analytics, data science & BI projects in form of statistical models, analyses, reports and dashboards that make significant impact
• Team Management : advising teams on analytics projects ; training and mentoring team members - building proficiency in domain knowledge, skills and capabilities.
• Specialist in developing a specific digital channel (across social media, display, social, messaging and search channels) Maximise the number of Users and their engagement, creating new streams of value and scale with a preference for automation
• Design and execute strategies for display / search channels to contribute to both supply and FabHotel’s success.
• Define key results for (types of) channels, segments of partners and business priorities
• Assess, plan, develop and optimize display and search channels to win audiences, create awareness, engagement and business value.
• Measure, monitor and perform data analysis to improve performance of the various digital channels on a day-to-day basis
• Establish long-term, productive relationships within the organization
• Tailoring acquisition strategies to what the local markets need, and then scale from there. Build acquisition strategies from the ground up, combining traditional and ingenious growth techniques

Aug 2017 – Dec 2017 · 4 mos

• Responsible for traffic growth for all BFRS properties like kraftly.com ( website, mweb, Android and iOS app ), kartrocket.com and shiprocket.com
• Responsible for making the overall business profitable ( taking in account the marketing spends and other spends )
• Plan and implement strategies for increasing traffic for all kraftly’s web properties through all the possible marketing channels
• 2 years of experience driving performance marketing initiatives for Kartrocket (a B2B ecommerce platform), Shiprocket (B2B logistic solution provider) and Kraftly (a C2C Mobile App).
• Define target audience for the products and identifying the most cost effective ways to reach them using adwords, shopping campaigns, facebook paid ads, affiliates, Email and remarketing.
• Heading a team of 2 marketers that work on defined KRAs and deliverables for each channel of marketing.
• The Top 5 metrics that the team delivers on : Kartrocket and Shiprocket (Cost Per Lead, Cost Per Trial, Junk %, Conversion %, Renewal %) and Kraftly (CPFB, CPI, Uninstall %, Engagement Rate, Conversion Rate)
• Setting up the analytics piece for each product to track the customer lifecycle from acquisition, activation to retention.
• Setting up and monitoring dashboards using Mixpanel, Google analytics, Klipfolio, Appsflyer, etc to ensure that we measure everything across the departments in the company
• Analyse website strategies and translating qualitative data into recommendations and tactics for revising the strategies
• Purpose ideas for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action
• Report on the overall marketing health of all kraftly’s properties and rolling up Automated reports and Data Analysis in a meaningful way
• Recruit team members in consultation with HR and company’s management

Aug 2016 – Aug 2017 · 1 yr

• Defining and executing strategy for Digital, Social, Email, for all the products for the company.
• Co-ordinate with Technology, Website Design, Content, Product and QA teams to ensure a smooth work flow
• Monitor, assess and react to competitor strategies.
• Maintain product catalogue for all the categories and properties (optimising basis Geo, AOV, %profit, overall margins ) for kraftly properties.
• Research and resolve code and content, link architecture and navigation issues for better user experience
• Continuously monitor organic search rankings to ensure the growth in traffic and leads
• Research new keyword opportunities for improved traffic growth
• Manage Google Webmaster Tools and work with Tech team to fix errors.
• Work on decoding advertising algorithm updates through small/ controlled/ measurable experiments ( Facebook Ads, Google Paid Campaigns(Google Ads), SEO, SMM, SEM, Email, CRM )
• Understanding the overall funnel to evaluate the user journey and working over key areas
• Work cross functionally with teams like content marketing, product marketing, account management, product data science and B2C marketing to build new initiatives
• Bring fresh creative scalable lead generation and nurturing programs to life from A to Z, unlocking incremental growth for kraftly.com

Aug 2015 – Aug 2016 · 1 yr · Gurgaon, India

• Digital Acquisition of Supply (professionals) for fulfilling customer requests(Based on Heat Maps) on the UrbanClap App through Digital Mediums and Online Advertising ( Facebook Ads, Google Search & Display, Email Marketing - Bulk Acquisition Mailers and SMS, Affiliate, Partnerships & Alliances )
• Was responsible for creating and 2 year pipeline of professional ( 2 lakh+) with 20% reduction in spends MoM and optimizing Cost Per Professional Acquired

Jan 2014 – Jan 2014 · 0 mo

• Software Marketing and Development

Jan 2012 – Aug 2015 · 3 yrs 7 mos · New Delhi Area, India

• PowerDesk enables eCommerce businesses globally in their pursuit of higher sales & margins. It provides 10x better experience in acquisition & retention marketing for eCommerce.
• At the core of PowerDesk, billions of data points are mined daily from across retailers’ product catalog, demand velocity, user psychographics & funnel analytics. The platform leverages this intelligence to deliver unparalleled marketing experience & automation across channels & devices to eCommerce players globally.
• PowerDesk’s vision is to build an ‘operating system’ for SME's globally by converging all avenues of shopper acquisition, engagement, retention, analytics & monetization on a single platform.
• PowerDesk manages Paid Search (SEM), Social Media & Content Networks through a single interface. PowerDesk's Search Technology offers an intelligent, scalable & fully automated arena to Advertisers & Agencies alike to manage millions of ad campaigns in the most efficient manner.
• Define and execute a strategy to attract medium and large businesses globally
• Team-up with local account management teams to tailor strategies to their unique markets
• Execute local strategies with agencies in the field, creating MQLs through lead-generation initiatives including email campaigns, webinars, nurture programs, events, social media marketing, SEM, SEO, content marketing, facebook marketing etc.
• Dive into data to formulate and test potential impactful campaigns in a rigorous fashion
• Use a segmented approach to run creative B2B marketing programs in 20+ languages
• Present channel strategies, plans and results to senior and leadership teams