Jan 2018 – Apr 2021 · 3 yrs 3 mos · Bengaluru, Karnataka, India

Jul 2016 – Oct 2017 · 1 yr 3 mos · Bengaluru Area, India

• Product Manager - customer acquisition
• Built an automated workflow and lead allocation system for our telephonic sales team. This system was used for improved lead conversions and efficient workflow.
• Built mobile app and web products for Direct Sales Agents (DSA) to upload loan applications directly onto our systems. This saved the time spent by sales managers on loan applications by 3-4 days.
• Product manager - growth (Consumer financing and Kirana loan)
• Streamlined the process of onboarding partners onto CF through through an easy to use on-boarding flow.
• Optimized the kirana loan application flow through a mobile app. The application flow was optimised to ensure low latency, smart pre-filling of key details. These optimisation ensured that the loan application was in less than 10 minutes and disbursal of the loan happened within 24 hours.

Apr 2015 – Jun 2016 · 1 yr 2 mos · Bengaluru Area, India

• Product guy for the growth team. Key achievements-
• 1)User engagement:
• Built an automated notification system that sends targeted notifications to users based on their actions on the website/app.
• Launched a browser based notification system that helps in reaching out to users when they are online.
• 2)User growth:
• Growth projects accounted for 65% of non paid user growth achieved in one year (about XXX,000 monthly active users).
• Launched rating collection mechanism at high engagement points in the user journey on the app.
• This resulted in an increase in play store ratings by 200+% and 5 star ratings by 300+%.
• Built Uber-Practo integration, helping patients book cabs for their doctor appointment. Feature received lots of positive reviews and PR coverage too.

Mar 2014 – Apr 2015 · 1 yr 1 mo · Bengaluru Area, India

• Led the SEO focused growth initiatives for Practo.com (organic search accounted for 70% of web traffic at the time). Key achievements-
• 400+% growth in organic traffic in the one year period.
• Grew Singapore traffic from zero to highest in the health transaction category within four months from launch.
• Launched new set of pages (category pages) to capture queries that were most searched by users. These pages accounted for 8% of total traffic for Practo.com a year after launch.

Jan 2013 – Mar 2014 · 1 yr 2 mos · Bengaluru Area, India

• Handled multiple responsibilities involving product management, growth hacking and analytics. Reported to the CEO.
• 1) Product management:
• Built a client login system saving 30-50% of the time spent by client RMs on email communication.
• Built an automated resource allocation engine to effectively allocate projects to writers based on multiple variables like product specs, estimated man hours, area of expertise, experience etc.
• 2) Growth hacking:
• Drove the content marketing strategy through blogs, guest posts, videos and infographics, increasing lead generation by 40+%.
• Grew sales through email marketing to existing customers and leads.
• Led the free website creation for NGOs initiative.

Sep 2012 – Dec 2012 · 3 mos

• Online course about the process technology entrepreneurs use to start companies which involves taking a technology idea, gathering resources such as talent and capital, marketing the idea, and managing rapid growth.
• Worked on a business idea (Stuff Around Me) with classmates, validated it through customer surveys and built a prototype.

Jul 2011 – Jun 2012 · 11 mos · Jamnagar Area, India

• Process engineering (modelling and simulation) at World's largest petrochemical refinery at Jamnagar, Gujarat.