May 2019 – Feb 2021 · 1 yr 9 mos

• Manage Data Management Section in STC Enterprise Units
• Responsibilities:
• Develop a strategic plan to improve the reporting function, ensuring that it professionally serves the organization's business needs.
• Oversee and manage the Data Management budget and performance targets.
• Direct all data-related activities, including the development of data solutions and delivery of one-time reports.
• Ensure adherence to data governance policies across all data activities, while continuously refining processes for optimal efficiency.
• Spearhead the advanced data analytics program and facilitate the implementation of an analytics-driven environment across all Enterprise Business Unit functions.
• Main Achievements:
• Launched the largest digital transformation project for the EBU-Data Management team, introducing an automated Reporting Self-Service platform that reduced business report requests by 90% and saved the company over 10M SAR annually. This innovation also improved the Time to Market for report delivery from an average of 2 weeks to just 10 minutes.
• Implemented data governance practices encompassing data protection, data quality, and the creation of a unified KPIs catalogue.
• Enhanced collaboration between STC internal departments, leading to a 30% improvement in overall SLA request completion rates.

Mar 2017 – May 2019 · 2 yrs 2 mos

• Leading the BI Team Unit in STC Proactive Retention team in STC consumer sector.
• Responsibilities:
• Develop and execute a comprehensive Retention BI plan to enhance customer loyalty and reduce churn.
• Analyze STC Consumer data to uncover the root causes of churn, leveraging intelligent insights and Data Discovery Methodology.
• Implement predictive modeling and customer behavior segmentation for marketing retention initiatives.
• Administer the proactive retention matrix, categorizing offers based on customer behavior and values.
• Continuously evaluate the effectiveness of all retention activities, using data-driven insights to optimize department performance in campaigns, models and offer mapping.
• Main Achievements:
• Developed and executed a successful Retention BI Strategy, leading to reduction in customer churn and increase in customer lifetime value.
• Identified crucial churn root causes using data-driven insights; one of our studies significantly contributed to a 40% reduction in churn within a specific business stream.
• Successfully managed Data Science activities, delivering several high-impact predictive models that contribute in our business transformation plan to move from react to proact business unite.
• Optimized the proactive retention matrix, personalizing offers based on customer segments and profiles, leading to a 60% increase in offer acceptance.
• Successfully automated existing dashboards and their corresponding processes, streamlining the data visualization workflow and enhancing decision-making efficiency for stakeholders.

Jan 2015 – Mar 2017 · 2 yrs 2 mos

• Working with STC Data Mining team in IT Sector.
• Responsibilities:
• Collaborate with STC Business units to understand and translate business requirements into technical documentation.
• Design, develop, and evaluate Analytical Data Sets (ADS) and models using various data mining algorithms and evaluation techniques to uncover insights and trends.
• Implement models into Teradata SQL procedures (scripts) for seamless integration and visualize data and insights using Tableau Software to facilitate data-driven decision-making.
• Main Achievements:
• Successfully built a Data Mining Team, leveraging the CRISP-DM methodology to deliver high-quality analytical projects.
• Developed and deployed multiple Analytical Data Sets (ADS).
• Effectively managed the delivery of numerous predictive models, driving data-driven insights and empowering the organization to make informed decisions, leading to improved business outcomes.

Sep 2013 – Jan 2015 · 1 yr 4 mos

• Working with STC Business Intelligence Department in IT Sector.
• Responsibilities:
• Collaborate with STC Business units to gather business requirements and analyze their needs and rules.
• Ensure data availability and quality for the development of business intelligence solutions.
• Create comprehensive technical documentation, including mapping between DataMart and EDW, and generating test cases.
• Develop the business Aggregation Layer and create procedures to optimize efficiency and minimize redundancy.
• Conduct initial tests to validate the generated Aggregation Layer and confirm that it meets the business requirements.
• Deliver data to the business, ensuring that reports align with their needs and expectations.
• Manage daily operational tasks related to the Aggregation Layer, adapting to changing business demands as necessary.
• Main Achievements:
• Successfully delivered over 40+ enterprise reports, catering to a wide range of business needs and requirements.
• Developed and deployed 10+ Aggregation Layers with diverse roles, ensuring optimal performance and alignment with business objectives.
• Identified and resolved major quality issues in the Aggregation Layer, significantly improving the reliability and accuracy of business intelligence outputs.
• Played a key role in a team responsible for the complete restructuring of the Aggregation Layer, enhancing efficiency and better addressing the needs of the business.