Jan 2017 – Jan 2019 · 2 yrs · Noida, Uttar Pradesh, India

• Product owner for Grocery & FMCG (end to end ownership) - Online business, O2O, LFRs etc
• Front End (buyer side UX) product management
• Product led Growth Lead
• Built and led a large team of high performing cross functional senior leads

Jan 2015 – Jan 2017 · 2 yrs · Gurugram, Haryana, India

• O2O (offline to online) Product lead - Hyper local fulfillment, Self Pick-up at store, Store led local delivery, Slotted deliveries etc
• Launched Automobiles & Real Estate categories(with loans and insurance integration) complete product independently; become 2nd highest category by GMV for the company with positive NM
• Founding part of Snapdeal services team (App in App); Independently scaled transactions by 10x in 12 weeks & increased repeat rate by 50%
• Currently working on new user acquisition based on low CPIT innovative growth solutions & customer retention & repeat rate increment programs based on extensive experimentation & A/B set ups; ex: social commerce, phonebook, gamification, refer & earn, recharges, etc
• Payment to E commerce customer pollination (Freecharge to Snapdeal) - Low CAC; increasing LTV, reducing churn, increasing repeat rate (customer lifecycle management)
• Led a large team as people manager

Jan 2014 – Jan 2015 · 1 yr

• Led 15-member product development, 30-member product marketing, and 40-member product delivery teams
• Pioneered mobile-based education solutions by creating WAP products and native apps with Vodafone India
• Developed custom mobile learning solution for an Mauritaus government and won deal worth over $20 million
• Brought onboard two major global companies as strategic partners – McGraw Hill and MacMillan Education
• Led fundraising process as part of three member core team; successfully raised $15 million in series B funding

Jan 2013 – Jan 2014 · 1 yr

• Complete ownership of all products strategy, development, launch and engagement; Web, WAP, Desktop & Mobile
• Designed the CBSE’s Learning Management Systems (LMS) serving 14,000+ schools and 15 million students
• Development the product for the first-ever initiative by a state government for tablet facilitated education in India
• Created custom solution for Assam state students aimed at employ-ability & vocational skills

Jan 2012 – Jan 2013 · 1 yr

• I was early employee at the company & elevated to late co-founder status
• Improved e-learning content quality while bringing down production costs by 15% and production time by 25%
• Launched Online distance education graduate and post graduate programs in association with leading central university of India

Jan 2014 – Jan 2015 · 1 yr · Greater Delhi Area

• Leading hyper local e-commerce company serving 23K plus products in less than 90 minutes
• Optimized cost and operations to make the venture profitable in less than 3 months of launch
• Less than 4% order failure rate

Jan 2010 – Jan 2012 · 2 yrs · Gurugram, Haryana, India

• Consulted to global clients in the retail, consumer goods, education and R&D space.
• Worked on diverse and complex assignments such as:
• Market sizing
• Route to market and market entry strategy
• Competitive bench-marking/intelligence
• Market and technology landscapes
• Pricing studies
• White space identification
• Data based sales and marketing optimization

Jan 2007 – Jan 2010 · 3 yrs · India

• Solving the customer problems around premium fashion Bags & accessories discovery, selection & fulfilment.
• Market place model
• International & premium fashion brands focussed
• Experience, trust, unique selection & social linkages led differentiation

Jan 2004 – Jan 2007 · 3 yrs

• Founded a consumer web services portal with services, including Mail, News, Finance, Sports , Reviews and Software licensing/ distribution. Leveraged digital advertisement as the main revenue model.