Sep 2023 – Apr 2025 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Sep 2022 – Apr 2025 · 2 yrs 7 mos

• Head of consumer experience at Grocery
• Solved Monetization for Grocery by building Search Ads, Display Ads and Video Ads
• Invested in solving for selection discovery in search flows by building capabilities to better understand the intent and mapping it with the relevant selection
• Automated Geo Targeted merchandising at scale for better business efficiency
• Built a robust recommendation engine to initiate basket building for new users and zero effort basket checkouts for repeat users
• Build Grocery as a true value destination by recommending alternate baskets with more savings keeping user preferences in mind
• Head of Customer Growth at Cleartrip
• Building strategy to acquire consumers organically by tapping into Flipkart’s customer base
• Building retention flywheel through the right loyalty constructs

Oct 2019 – Sep 2022 · 2 yrs 11 mos

• Head of consumer experience, 2GUD
• Built online commerce for the N200mn Indians grounds up. 2GUD was Flipkart’s attempt at capitalising on social behaviors of N200mn Indians to build a social commerce (SoCo) platform that drives online engagement leading to purchase intent
• Led the strategy for building alternate discovery channels for the N200mn inspired by the content consumption behaviors of the cohort
• Focussed on understanding behaviors of the N100mn Indians around shopping and their anxieties with respect to online shopping
• Conceptualised and led the SoCo MVP launch towards hypothesis validation around influencers bridging the style and trust deficit of the TG through their content and curation expertise
• Launched MVP and built detailed understanding of the gaps in achieving pmf
• 2GUD later pivoted from influencer led shopping destination to reseller led shopping destination, Shopsy
• Head of consumer experience, Flipkart Grocery
• Drove customer growth and retention through deep understand of grocery buying behavior
• Built strategic focus towards solving for planned grocery purchases
• Solved Search, Merch and Reco in category with strong basket building behavior
• Solved acquisition & retention through Paid Subscription product with the objective of inducing trials in Flipkart Customer base
• Influenced Demand aware selection strategy
• Gamification to enable value discovery and communication for driving higher basket sizes

Jun 2017 – Sep 2019 · 2 yrs 3 mos

• Made the Promotions Platform robust by adding more capabilities with the objective of optimising burn, building category specific consumer behavior oriented incentive experiences and balancing that with business objectives of growth
• Built a full fledged Targeted Incentive Platform
• Conceptualised a scalable Flash Sale Platform for frenzy creation
• Launched Exchange and Buyback products to fuel the retention flywheel for high ticket size categories

Apr 2015 – May 2017 · 2 yrs 1 mo

• Built the Promotions Engine at Flipkart to enable individual categories to acquire, retain and shape consumer behaviour
• Basket Building constructs for upselling and cross selling
• Payment instrument based incentives
• Experiments to run Targeted Incentives for specific user cohorts and business objectives

Feb 2013 – Feb 2015 · 2 yrs · Noida Area, India

• Launched Map based property search after detailed usability studies, thereby increasing engagement in terms of time spent and click through rate
• Own entire mobile product suite; focus on key performance metrics and enhance / design new features to increase user engagement and business goal
• Conceptualized and spearheaded release of PropTiger’s first Android App with over 1.5 lakh downloads now.
• Launched India’s 1st Real Estate Portfolio tracker on app
• Revamped mobile site by optimizing for user behavior – positively impacting the traffic and conversion rates
• Rolled out an plug-and-play offer management tool for custom offers to be displayed on all platforms

Dec 2011 – Jan 2013 · 1 yr 1 mo · Bengaluru Area, India

• Managed migration to a new platform with a better User Interface, optimized transaction flow and advanced features
• Responsible for converting trial users into active users through long term & short term product strategy, road map development, competitive analysis and project execution & delivery
• Enhance new platform to establish new revenue streams thereby adding directly to the bottom line along with positively impacting the end users
• Conceptualize new features & collaborate with engineering & design teams to bring these features to market and drive them towards profitability
• Define and monitor success metrics for product funnel; incorporate changes in product to improve the top and bottom product funnels
• Liaison with cross-functional strategic business units, marketing managers, engineers and designers to define & develop solutions aimed at generating revenue & user satisfaction
• Spearhead important partnerships with Vendors (PG & IN) using well-honed negotiation and presentation skills

Apr 2011 – Nov 2011 · 7 mos · Hyderabad Area, India

• Owned E2E Conversation Window module of Lync Web App (LWA) - online conferencing enterprise solution by MS
• Defined product strategy, roadmap & detailed product specifications based on customer requirements, competitive analysis & market research
• Decided & Prioritized features; defined user workflows; planned & executed project implementation through design freeze followed by development of features
• Drove usability studies to understand customer requirements and enhance the product based on the feedback
• Worked closely with other feature teams to define user flows for different features integrating into the Conversation Window – LWA’s only interface to the user base

Apr 2010 – Jun 2010 · 2 mos

Oct 2007 – May 2009 · 1 yr 7 mos

Jun 2007 – Oct 2007 · 4 mos