Oct 2017 – Mar 2025 · 7 yrs 5 mos

• As a member of Instagram's executive leadership team, I lead the Data Engineering function. Our team of rockstar data engineers supported Instagram and Threads engagement, revenue and growth across the entire product suite. We delivered the highest quality data to identify the biggest opportunities and launch the best products and services for the more than 2B people who use Instagram around the world every day.
• Team worked across the data stack from architecture and logging through ETL, experimentation, warehousing and dashboarding. I grew the Instagram DE team from ~20 in late 2017 to ~200, building out our presence in San Francisco, New York and London along the way.
• Owned and drove overall data strategy, technical approaches, regulatory compliance (including data privacy) and partnered closely with Infrastructure Engineering on data tools and platforms to enable creation of solutions at unprecedented scale.
• Co-ran the function of DE across Meta - hiring the best people, holding the bar and driving consistency of measurement across the company. I am especially proud of my work supporting our diversity and inclusion programs across Meta Analytics.
• Director 1 -> Director 2 -> VP

Feb 2015 – Oct 2017 · 2 yrs 8 mos

• Lead international team (>30) of incredible data gurus focused on building and scaling the infrastructure which provides the dna for business financial decision making at Google.
• Partnered with with executive leaders, along with PM, Eng and business teams teams across Ads, Hardware, Cloud, Consumer Products, Sales and G&A to build solutions to deliver transformative insights, drive growth and enable risk management as Google scaled to $100B and beyond.
• Launched multiple transformative solutions - including first supply / demand ecosystem view of Google’s ads business which unlocked $xB in value and the first scalable revenue solution for Google's $xxB SMB sales org.
• Sponsored development of a natural language interface for structured business data. Later transferred ownership to product teams, where it has launched in both Google Sheets and Google Analytics, reaching millions of users.
• Implemented ML program for process and insights transformation, saving $XXm /year.
• Doubled size of team.

Feb 2011 – Feb 2015 · 4 yrs

• Led Finance data efforts across Ads, Brand, YouTube and Finance (non-FP&A).
• Developed strategy, secured executive buy-in and aligned x-functional resources to transform the YouTube revenue data landscape, improving data availability, accuracy and granularity for $xB in revenue.
• Initiated and drove multi quarter, x-functional effort to build out single source of truth data infrastructure for Google's publisher facing businesses ($xB in revenue).
• Secured x-functional agreement and headcount resourcing for transformational project to create an integrated ecosystem view of Google's inventory and advertiser landscape, potentially unlocking $XXm in value.
• Devised initiative to to expand Business Intelligence partnership across Finance (i.e. outside of FP&A) through a combination of stakeholder engagement, education and project delivery.
• Created SQL and database training program, which has been delivered to thousands of analysts across Google over 5+ years.
• Grew team from 4 to 12.

Mar 2008 – Feb 2011 · 2 yrs 11 mos

• Delivered awesome business intelligence solutions for Sales Finance stakeholders.
• Accomplishments include:
• Launched first global revenue reporting solution at Google (still in use, having scaled with the business from $20B to $100B)
• Led finance efforts for first integration of YT data into core revenue datasets, enabling executive insight into critical product bet.
• Developed reporting for Google's direct sales teams (10k+ users), which was eventually integrated into the core CRM system.
• Managed international effort to create first integrated dataset and reporting for Google’s emerging display businesses.
• Leveraged site targeting data to successfully verticalise 500k+ long tail accounts.
• Developed account level analysis reporting for EMEA sales business.
• Created scalable model for secure distribution of data to multiple users with differing access levels.
• Migrated revenue reporting infrastructure from legacy system to in-house platform.
• Grew team from 1 to 4.

Jan 2006 – Jan 2008 · 2 yrs · Dublin, Ireland

• Developed data and transaction systems to optimise Dublin Transfer Agency processes and workflows. Delivered first automated transaction fee implementation for State Street Ireland, saving 1000's hours per quarter over transactions worth $XXXm.

Jan 2003 – Jan 2006 · 3 yrs · Dublin, Ireland

• Managed business analyst team (6 FTE) responsible for weekly sales reporting & trade insights for $2B business.
• Delivered weekly sales insights update to executive management team.
• Managed competitor price tracking program, leveraging team of "mystery shoppers" and my own automated program to determine weighted portfolio price gaps vs key competitors.
• Created models to quantify impact of sales promotions on store traffic and revenue.
• Created automated model to calculate weekly, weighted YoY inflation over 10k plus product portfolio.
• Ran annual revenue planning cycle, leveraging x-functional inputs and my own growth models to define annual targets.
• Finance partner for Marketing function.

Jan 2001 – Jan 2003 · 2 yrs · Dublin, Ireland

• Created models to optimise the hour by hour allocation of 10,000 staff in Tesco's 100+ Irish stores to ensure maximum customer service and product availability across all departments.

Jan 2000 – Jan 2001 · 1 yr · Australia

• Various contract positions including:
• Project support for payments at OnlineWA (wa.gov.au), the first Government e-portal in Western Australia
• Project support for launch of rural technology initiatives at Western Australia Department of Commerce & Trade.
• Marketing support for Vodafone's B2B launch of its fleet management services
• Other roles at AT&T, Coca-Cola, Encyclopedia Brittanica, Australian Air Express and Thorn EMI.

Aug 1998 – Feb 2000 · 1 yr 6 mos · Dublin, Ireland

• Estimator for large commercial print works. Prepared costings and production plans for large scale lithographic print jobs for commercial and government sectors.