Shantanu Bhaduri

Product Manager

Bengaluru, Karnataka, India19 yrs 6 mos experience

AI EnabledHighly Stable

Key Highlights

19 years of experience in product leadership.
Expert in scaling AI-driven communication platforms.
Proven track record of driving significant ARR growth.

Stackforce AI infers this person is a SaaS product leader with extensive experience in AI and data analytics.

Contact

Skills

Core Skills

Product ManagementData AnalyticsP&l ManagementTeam LeadershipGo-to-market StrategyTechnical LeadershipProject Management

Other Skills

AI/ML Product DevelopmentAPI Product ManagementARMAlgorithmsB2B/B2C PlatformsBig Data AnalyticsBusiness Intelligence ToolsCloud ComputingCloud PlatformsCustomer ExperienceEmbedded Operating SystemsMobile ApplicationsNetworkingProduct DevelopmentProduct Road Mapping

About

Product leader with 19 years of experience building and scaling products across CPaaS, E-commerce, AI, and Cloud Data—driving growth at Amazon, Flipkart, Gupshup, Exotel, and Ittiam Systems. Core Strengths and Expertise: Core Expertise: Product Leadership: 12+ years in product management (5+ in leadership) defining vision, strategy, and roadmaps; mentoring high-performing teams to achieve measurable business outcomes. CPaaS & CCaaS Innovation: Scaled B2B voice, messaging (WA/SMS/RCS), and contact center platforms, enabling BFSI, retail, and telecom clients to adopt AI-first communication strategies. Cloud Data Platforms & Analytics: 5+ years building enterprise-grade data platforms with scalable infra, governance, and advanced analytics to unlock actionable insights. Go-to-Market & Collaboration: Partnered with cross-functional teams to launch products, craft positioning, and drive adoption across diverse enterprise markets. Passionate about building world-class product organizations and leading AI-driven transformation in enterprise communication and SaaS platforms.

Experience

Gupshup

Senior Director of Product Management

Jan 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

Central Data Lake & Analytics
1. Built Gupshup’s central Data & Analytics function from scratch, hiring PMs, Data Analysts, and Engineers to establish a company-wide data-driven culture.
2. Designed and launched a centralized data lake (“T+30”), integrating pipelines across acquisitions (Active.ai, Asksid, OneDirect, Knowlarity, Dotgo), creating a single source of truth.
3. Enabled board-level metric tracking across all portfolio products via Tableau (daily/weekly/monthly), directly influencing CX strategy and GTM execution.
4. Partnered with GTM, Sales, Ops & Marketing to drive KPI-led decision-making across AI, Journeys, Campaigns, and CDP products.
5. Delivered an AI-ready infrastructure, supporting faster training and deployment of ML models.
Own Billing & Pricing Management system : -
1. Setup the billing PM and SFDC / Oracle ERP development team to own Order-to-Cash (O2C) system. Increased Customer Master data accuracy from 25% to 99% by managing the complete onboarding flow for Enterprise accounts.
2. Drove Pricing Strategy & Gross Margin Growth: Implemented pricing strategies for agentic billing, fostering new SKU adoption and instrumentation to enhance gross margin
3. Generated Significant ARR: Achieved an additional $15M ARR through strategic pricing and growth tracking
Core Messaging APIs and Customer Analytics
1. Achieved Significant Growth: Scaled the platform to achieve 100% year-over-year message volume growth during peak seasons.
2. Managed Substantial Platform Business: Owned a $XXM Monthly Recurring Revenue (MRR) platform business serving over 3000 global customers.
3. Maintained High Uptime & Throughput: Maintained 99.95% uptime and processed over 500 million daily ( ~15B/Month) messages across RCS, SMS, and WhatsApp via APIs
4. Launched WhatsApp Analytics offering with real-time ROI tracking, adopted by top BFSI & retail clients.

cpaasProduct Road MappingCloud ComputingProduct DevelopmentTechnical LeadershipGo-to-Market Strategy+13

Exotel

3 roles

Senior Director of Product Management :- Head of platform

Promoted

Apr 2022 – Jan 2023 · 9 mos

Team Building & Platform Development:
1. Grew the product management/data analyst team from scratch to 9 members.
Mentored PMs and developed product capabilities across various areas: Core Voice Stack (APIs and SDKs), Billing, Data Platform, and Telco Operations.
2. Scaled the platform significantly, achieving over 3x API hits (200M+/month) and Voice traffic (500M+/month) with a 99.95% uptime SLA.
3. Improved Network Effectivensss Ratio (NER) by 6% (from 91% to 97%) through data-driven enhancements, leading to a 25% traffic increase during peak seasons.
4. Improved the developer experience of Exotel core API users
5. Developed advanced analytics solutions for platform customers (SMS and Voice), which resulted in a 30% traffic increase for key accounts.
New Business Initiatives:
1. Data Platform Group: Focused on data democratization for both internal stakeholders and customers, providing advanced analytics and customer reports with SLAs. This initiative directly led to the development of a Customer Data Platform (CDP) strategy.
2. Exosphere Group: Established a new vertical by creating India's first SaaS-based virtual operator for next-generation cloud contact center solutions.
3. Launched India's first cloud-based voice streaming product at scale, simplifying Voicebot deployment for AI partners and end-customers.
4. Deployed Voice AI bots with leading partners (Skit, Salesken, Saarthi, Uniphore, Verloop, etc.) for live transcript and agent AI use cases, currently live with over 10 AI partners and scaled with enterprise clients (more than 30 million calls/month).
Growth & Expansion :
1. Built comprehensive business tracking dashboards for sales, growth, and Customer Success Managers (CSMs).
Integrated with CSBOX to closely monitor customer health on a regular basis.
2. Collaborated with Partnership, Go-to-Market (GTM), Sales, and Marketing teams on large enterprise engagements

cpaasProduct Road MappingCloud ComputingProduct DevelopmentTechnical LeadershipGo-to-Market Strategy+13

Director of Product Management

Apr 2021 – Apr 2022 · 1 yr

Leading the platform journey for Exotel

cpaasProduct Road MappingCloud ComputingProduct DevelopmentTechnical LeadershipGo-to-Market Strategy+13

Associate Director Product Management

Dec 2019 – Apr 2021 · 1 yr 4 mos

Leading the VOIP journey for Exotel

cpaasProduct Road MappingCloud ComputingProduct DevelopmentTechnical LeadershipGo-to-Market Strategy+11

Flipkart

Sr Technical Program Manager

Jun 2018 – Dec 2019 · 1 yr 6 mos · Bengaluru, Karnataka, India

Joined Strategic Deployment team ( part of Central strategy org ) to handle large scale complex problems across Flipkart with the objective to understand Strategy initiatives , company wide planning and execution . Started my journey with BBD18 scaleup preparation , highly complex and business critical . Key programs led
Make BBD scaleup a repeatable and sustainable year over year
1. Liv.AI launch ( Acquired by Flipkart then ) in Flipkart app .
2. Voice based grocery shopping was the product to increase average cart buildup
3. Handling company level L0 goal is to improve seller NPS

Cloud ComputingProject ManagementProduct DevelopmentTechnical LeadershipAI/ML Product DevelopmentCloud Platforms+3

Amazon

Technical Program Manager, India Payments

Aug 2017 – Jun 2018 · 10 mos · Bengaluru, Karnataka, India

Cloud ComputingProject ManagementTechnical LeadershipCloud PlatformsProduct ManagementCustomer Experience+2

Ittiam systems pvt ltd

5 roles

Principal Engineer and MTS , Computer Vision and Machine Learning

Apr 2016 – Jul 2017 · 1 yr 3 mos

Built from scratch Camera based IOT device ( from ideation to deployment ) performing next generation image processing and AI/ML operation to identify demography and heat map in stores. More about the product is here. The challenges :- programmable IOT device , build backend to receive processed image data , manage algorithm pipeline in backend , remote monitoring and upgrade. SInce the device was handled with the ops team , make self serve installation via mobile phone . Managed a team of 5 engineers to build out this solution , work closely with Sales , Marketing and CTO for roadmap planning and execution

Product Road MappingCloud ComputingProject ManagementProduct DevelopmentTechnical LeadershipGo-to-Market Strategy+6

Principal Engineer and Member Technical Staff ,Social Media at Ittiam Systems

Promoted

Oct 2013 – Mar 2016 · 2 yrs 5 mos

Part of the founding team to create a SaaS based Video collaboration application called Tribeway for mobile devices. Responsible for building and managing the SIP signaling platform and Media relay service to scale across India across various NAT traversal setup with consumer grade SLA. Later owned the complete Android releases for end users working with a team of developers and partners.

Product Road MappingCloud ComputingProject ManagementProduct DevelopmentTechnical LeadershipGo-to-Market Strategy+5

Lead engineer and Member Technical Staff

Aug 2010 – Oct 2013 · 3 yrs 2 mos

Experience in developing products specification and complete system architecture for
o In-Flight Entertainment systems.
o Network camera
o Surveillance system
o Video Communication system
o Portable media player
o Broadcast systems

Technical Leadership