Shriya Sukalikar

Co-Founder

Bengaluru, Karnataka, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Spearheaded partnerships with 15+ industry leaders.
Drove $200Mn+ annual Google Ads revenue.
Designed India's biggest super app with $200Mn GMV.

Stackforce AI infers this person is a Product Management and Digital Marketing expert in the tech industry.

Contact

Skills

Core Skills

Strategic PartnershipsProduct ManagementDigital MarketingAgile MethodologiesStrategic Communications

Other Skills

Affiliate MarketingAgile Sprint ManagementBacklog ManagementBusiness Partnership ManagementBusiness PlanningCampaign StrategyContract NegotiationCreative StrategyCustomer ServiceData AnalysisGoogle AdsInfluencer MarketingInternational ExpansionMedia PlanningNet Promoter Score

About

Talk to me about: - Product Innovation & Strategic Partnerships - Yoga & Meditation - Mentorship Journeys - Psychology On a professional front, spent the last 9 years helping companies bring innovative products to market and grow revenue: 1. Partnership Management: Spearheaded partnerships with 15+ industry leaders in Travel (Flights, Hotels, Buses) and Events (Live Shows, Movies) for new product innovations on Google Search India. 2. Product Innovation: Led product development with a focus on enhancing customer journeys, including designing a promotions engine for Tata Neu, a $150M GMV super app. 3. Google Ads & Digital Marketing Strategist: Managed portfolio of 135 mid-market clients in Australia and New Zealand (AUNZ), driving $200Mn+ annual Google Ads revenue. Drove 2x higher portfolio growth than market average at +15% YoY.

Experience

Google

2 roles

Strategic Product Partnerships - Search & Gemini

Promoted

Aug 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · Hybrid

Product & Partner Strategy for Travel, Food & Events (India Market): Collaborating with Product and Engineering teams to develop and execute strategic product and partnership plans for new Google Search features, specifically tailored to the Indian market.
Business Partnership Management: Driving successful business partnerships with 10+ giant accounts across the Travel (Lodging, Flights, Buses) and Events verticals, ensuring alignment with the product roadmap and achievement of key objectives.
SMB Growth: Designed and delivered innovative event formats to engage 1500+ SMB owners (in Food, Lodging, and Shopping industry) to help drive their business growth. This included SMB education on Google Business Profile, new product releases and understanding their challenges to build future roadmap.

Partnership ManagementProduct & Partner StrategyBusiness Partnership ManagementSMB GrowthStrategic PartnershipsProduct Management

Lead - Media Account Specialist

Aug 2021 – Aug 2024 · 3 yrs · Bengaluru, Karnataka, India · Hybrid

1. Core Role Scope and Portfolio:
Managing portfolio of 135 mid-market clients in AUNZ, driving $200Mn+ annual Google Ads revenue.
Drove Google's product adoption beyond Search for the portfolio through deep analysis and insights and demand forecasting - drove 15% YoY portfolio growth (2x market average).
Developed campaign strategy by defining executable campaign-level KPIs , monitored and optimized for spend and performance to meet and exceed customer business and marketing objectives.
2. Boosting AUNZ Ads revenue with International Expansion:
Identified International Expansion as the big bet for AUNZ expansion, with 1.5x higher Ads revenue growth % than domestic markets - despite lower export support.
Unlocked $340Mn incremental revenue headroom for AUNZ, designing scalable solutions to provide insights and media recommendations to ~300 previously unsupported clients looking to expand internationally.
Ensured executional excellence by building strongly codified SOPs, leveraging automation & rigorous vendor training & launching unified GTM with International Growth Consultants.
Initiative adopted and expanded to other APAC markets like India and GrCN.
3. Capturing Growth with Seasonal Moments:
Championed seasonality across AUNZ in 2022, including Q4 holiday peaks & microseasonalities like EOFY & Click Frenzy.
Built comprehensive GTM plans, built scalable client strategies, covering 160 MMS+agency clients
Delivered $80M incremental revenue in a quarter, with biggest ever Black Friday achievement to date (+13% YoY).
4. Building People Culture:
Leading a team of 3 members to drive the ‘People Culture’ across APAC - covering 7 countries in 10 locations.
Planned & managed quarterly activations across team well-being, inclusion and career development.

Google AdsDigital MarketingCampaign StrategyInternational ExpansionProduct Management

Tata digital

Product Manager

Feb 2019 – Aug 2021 · 2 yrs 6 mos · Mumbai, Maharashtra, India

As part of the founding team, built India’s biggest super app with $200Mn monthly GMV - onboarding 7 Tata Group companies - responsible for redesigning, solutioning and developing their E2E customer journeys on the Tata Neu.
Product Solutioning & Agile Sprint Management: Designed and developed one-of-a-kind ‘Promotions Engine’, powering offer journeys for 6 industries (Retail, Hospitality, Aviation, e-commerce, DTH, e-pharmacy); working with UI/UX designers and solution architects, leading a scrum team of 12 members.
User Stories & Backlog: Ensuring completion of BRDs, user stories, requirement grooming, maintained backlog & dependency updates for 2 week sprints - tracked on JIRA.
Supporting SIT, UAT & CUG testing: Provided war-room support to partner brands during go-live for critical functionality & integration issues.

Product SolutioningAgile Sprint ManagementUser StoriesBacklog ManagementProduct ManagementAgile Methodologies

Tata aia life insurance

Digital Marketing Manager

Jul 2017 – Feb 2019 · 1 yr 7 mos · Mumbai Area, India

1. Creative Strategy for Brand Relaunch:
Ideated & built sample narratives for brand positioning relaunch in 2018- conducted market research to test campaign options.
Launched flagship brand campaign with new brand logo, brand purpose & guidelines, and narrative for the company.
Worked with creative agencies to create campaign collaterals, maintained all social media channels for campaign launches.
2. Media Planning for Upper & Lower Funnel Objectives:
Built comprehensive media plans covering upper & lower funnel channels & tracking performance metrics to optimise campaigns.
Received award for end-to-end conceptualization of a new lead management process & taking it live in record time.
Increased lead-to-appointment ratio by 50% within 2 months by optimising customer communication through A/B testing.
3. Website & Social Media Management:
Improved website traffic by +146% YoY through ongoing search engine optimization (SEO); +79% YoY in organic traffic.
Online reputation management (ORM): Managed critical responses for 3,000+ online conversations per month and reduced the average response time to < 6 minutes (⅕ reduction in TAT).
Measured customer satisfaction (CSAT) and net promoter score (NPS) relaying back to respective teams for improved efficiency.

Creative StrategyMedia PlanningWebsite ManagementOnline Reputation ManagementDigital MarketingStrategic Communications

Tata administrative services (tas)

Manager

Jun 2016 – Jun 2017 · 1 yr · Mumbai Area, India

As a part of Tata Administrative Services (TAS) program worked on below 4 projects across 4 Tata organizations:
1. Tata Consumer Products: Designed the food launch pipeline, 4 out of 12 concepts cleared, with flagship product (Red Poha) launched.
2. Tata Health Plus: Conceptualized and designed app workflows and interface for the lifestyle management of diabetes patients
3. Tata Sons (Office Of Group Chairman): Designed acquisition and e-commerce strategies for Tata Global Beverages & Tata Rallis
4. Tata Trusts: Liaised with the office of Chief Minister of Maharashtra and 9 major MNCs to drive the execution of CM 1000 Village Mission