Feb 2020 – Nov 2023 · 3 yrs 9 mos

• As founding iOS engineer at Fi Money (a Sequoia, Ribbit funded neobank), I spearheaded the app architecture and development of features across Investments (Mutual Funds, US Stocks, P2P investments), Onboarding, and Personal Loans. Scaled the app to 3M+ accounts
• As tech lead on various verticals during my tenure, I owned internal demos of new feature launches at team-wide as well. as company-wide meetings, showcasing strong communication skills to share “why this feature”, “why now”, and go through primary user flows with the team
• Honed product thinking by working closely with the design function to jam on user journeys and conduct Figma UI/UX audits to optimize user flows - both while building a v1 MVP, as well as iterating on a released product with the benefit of user data
• As a generalist with prior copywriting experience, helped develop marketing collateral for social media and internal comms to support a lean marketing function in the early days of the company.
• Led the development and maintenance of comprehensive SOPs for coding style and release management, fostering a collaborative culture of knowledge-sharing within the team

Sep 2018 – Aug 2019 · 11 mos · Bengaluru Area, India

• Incorporated strategic thinking and creativity to craft captivating and persuasive marketing content across ad scripts, branding, social media, blogs, and internal communications
• Tailored tone and style to fit client objectives and resonate with target audiences
• Clients: Naturals Salon, Jockey, Red Rhino Craft Brewery, Mahindra Aerospace, Bangalore United Cricket Club, Aurbis Business Parks

Aug 2014 – Dec 2016 · 2 yrs 4 mos · Sunnyvale, California

• Built out a reusable SDK from scratch to present rich-media comments on Yahoo's social properties, including as Yahoo Finance, News, and Fantasy Sports
• Major features I was directly responsible for:
• UI layouts for plain-text, images, and GIFs in comments
• Real-time URL detection, followed by populating the UI with a relevant thumbnail
• Infrastructure to optimize network usage so idempotent queries aren't run multiple times
• High-fidelity prototypes for experimental features
• User-testing and incorporating feedback into the SDK
• I also contributed directly to the Yahoo! News codebase (1M+ DAUs):
• UI redesign for the 'Explore' module for topic discovery
• Expanding search functionality to include results from web search, in addition to local data
• https://itunes.apple.com/us/app/yahoo-newsroom-for-communities/id304158842

Jun 2013 – Aug 2013 · 2 mos · Portland, ME

• Worked on migrating the company website from a PHP stack to Django. Used the Facebook and Twitter APIs to post scheduled content programmatically.

May 2013 – Dec 2013 · 7 mos · Champaign, Illinois

• Mentored a class of 25 freshmen in Computer Science through weekly lectures and office hours. Each session was aimed at providing an upperclassman's perspective of succeeding in the College of Engineering at Illinois.
• Introduced students to web development by introducing them to the wonders of HTML and CSS.

Aug 2012 – Dec 2012 · 4 mos

• Taught a semester-long course targeted at freshmen in electrical engineering. Mentored, shared insights, and helped the class develop skills and have a kick-ass time in the College of Engineering at UIUC