Mar 2024 – Present · 2 yrs · Gurugram, Haryana, India

• Asymmetry brings together a marketer and an advertiser to unlock business outcomes by marrying the right inputs and generating the right output. We provide Asymmetric solutions in a world that is always evolving and where symmetric solutions won't suffice.
• Over the last year, we have worked on projects for various brands, including ENO, Airtel, Teacher's, and Bacardi, among others.

Nov 2020 – Mar 2024 · 3 yrs 4 mos · Gurugram, Haryana, India · Hybrid

• ● Build brands and business across consumer cohorts through impactful consumer-led activations, experiences, and effective outreach plans
• Grown operating share (>200bps) and profitability in the last 3 years for the business ● Improve effectiveness and efficiency of our spends through focused, insight-led actions
• Results delivered with a net spends reduction over the last 3 years
• ● Led a cross-functional team to deliver “One For Our Planet” – our S&R initiative to reduce our environmental footprint, working with internal and external stakeholders, and government departments.

Jul 2020 – Oct 2020 · 3 mos · Gurugram, Haryana, India

• Set up the marketing backbone of a new organization with a core team establishment in India and a supplementary team in Europe

Mar 2020 – Jul 2020 · 4 mos · Bengaluru, Karnataka

• Enabling Mobility across 250+ towns across India
• Ensured a profitable Auto rickshaw and Bike Taxi business for Ola (~half the transactions) by driving consumer demand and loyalty while balancing it with supply and driver satisfaction
• Unlocked new business opportunities and new cities for business expansion
• Pivoted the business model to deliver consistent, profitable growth for the Auto business in particular

Feb 2017 – Aug 2019 · 2 yrs 6 mos · Gurgaon, Haryana · On-site

• Building brand Royal Enfield across India and South Asia through brand and product experiences across Micro Marketing, CRM, PR and Rides
• Delivered the successful entry of the brand into the 650cc segment
• Multiple innovations across the existing portfolio to deliver a share gain from 6.5% to 8% (for a brand that is priced 2.5x - 3x the belly of the market)
• Created and implemented the Micro- marketing strategy for growth across multiple markets for the brand
• Built a consumer-centric CRM for the brand; doubling the digital enquiry funnel
• Delivered significant changes across activations & events, product, and retail experiences for consumer in-search, in-store and in-use

Aug 2014 – Feb 2017 · 2 yrs 6 mos

• 1. Drive efficiency and effectiveness across the organisation's day to day customer facing business by driving smart solutions through process, technology, data analytics and tracking & review innovations
• 2. Define the innovation road map for the customer development function through path breaking solutions across the value chain to deliver consistent competitive business growth.

Jun 2012 – Aug 2014 · 2 yrs 2 mos

• A Global role for Vaseline responsible for identifying opportunities to develop the brand and markets through new product and communications in D&E markets across Asia, Africa, Middle East& Latin America.
• The responsibilities included
• 1. Develop the Hand & Body Care Market across the regions through new product development rooted in consumer insights
• 2. Aggressively grow the existing business across markets through newer offerings across various product formats
• 3. Build the Vaseline Jelly business by modernizing the format and driving sustained growth and expansion strategy of the business into newer geographies and regions

Jan 2010 – Jun 2012 · 2 yrs 5 mos

• Grew the Home&Personal care, Beverages and Processed Foods business for North India aggressively and competitively for 2 years. The role involved handling a business with a team of 11 managers handling a wide portfolio of products, customers and sales force members spread across the 7 states in the region.
• Key responsibilities included the following:
• 1. Delivery of quarterly and annual targets, the team delivered each of the 10 quarters
• 2. Defining the agenda for competitive market share winning growths across categories and markets.
• 3. Planning and execution of specific micro marketing plans for key categories, channels and geographies.
• 4. Planning for detailed infrastructure development plans across the region and tracking the progress of same against set targets
• 5. Leading and coaching a team of managers and executives

Feb 2007 – Jan 2010 · 2 yrs 11 mos

• Responsible for managing the top and bottom line performance of Close Up, the market leader in gel toothpastes in the country. Led the growth of brand from 300Cr to 450Cr+ in 2 years along with aggressive market share growth consistently through the time period.
• The role involved the following:
• 1. Developing plans for growth of the brand by strengthening the brand equity through integrated marketing plans
• 2. Planning and delivery of market activations across both specific micro markets and national levels
• 3. Media development and planning for local activations
• 4. Development and implementation of trade and channel plans
• 5. Implementation of global and regional communications by translating them to local market
• 6. Networking with various stakeholders across supply chain, production, commercial, legal, sales and innovation teams to ensure timely delivery of projects across the country.

Mar 2004 – Feb 2007 · 2 yrs 11 mos

• The Role gave me an experience of leadership early on. I was the Area Sales Manager for Hyderabad and parts of Andhra Pradesh handling a business of 200+Cr per annum
• The responsibilities involved
• 1.Managing a team of 25 people and delivery of targets through them.
• 2. Managing transition and change. Successfully implemented the initiative to merge the Detergents and Personal products portfolio along with customer number rationalization.
• 3. Understanding of various categories to maximize the impact of various trade and consumer promotions.
• 4. Understanding and implementation of various systems, processes and infrastructure endeavors across the area

May 2003 – Mar 2004 · 10 mos

Nov 1999 – Jun 2001 · 1 yr 7 mos · Gurgaon, Haryana

• Worked with the e-Treasury team - a proprietary banking software for wholesale banking solutions of Indian banks.
• My role involved leading a team of 4 people who were involved in the development of modules and management of the database and back end architecture. Worked on C++ and PL SQL.