Luis Tun — Digital Marketing Specialist

Hola--I'm Luis, your First-Gen Bro (Hermano) + Latino Marketer 🇲🇽 + Storyteller🖋️ ⚡️Social Media Strategist | Creative and Analytical Marketer | Genz & Latino Consumers 🔍 Leveraging data to craft innovative business solutions and products focusing on accessibility and inclusivity. Marketing campaigns + brand development over 4 years, driving impactful strategies to influence stakeholders & consumers through data. 💡Expertise in social media strategy, storytelling, digital campaigns, and user-centric design. Adapt at managing cross-functional teams and leading initiatives that align with business goals and community needs. ☀️Passionate advocate for first-generation, low-income, immigrant, and Latinx communities. Bringing a unique perspective to social media & product marketing, ensuring every user feels valued and represented ❤️‍🔥 Teaching you grit, ganas y fe to unlock your power. Combining storytelling and strategy to help others rewrite their destinies and build a ganas mindset

Stackforce AI infers this person is a Marketing and Data Analytics professional focused on community engagement and social impact.

Location: Dallas, Texas, United States

Experience: 11 yrs 3 mos

Skills

Community Engagement
Data Management
Product Management
People Experience Delivery
People Analytics
Campaign Strategy
Brand Development

Career Highlights

Expert in social media strategy and storytelling.
Advocate for first-generation and Latino communities.
Proven track record in data-driven marketing campaigns.

Work Experience

Goldman Sachs

Talent Insights and Data Analytics | HCM (1 yr 11 mos)

UCAAN

Marketing Analytics & Strategy (2 yrs 1 mo)

Tu Creative

Marketing Strategist (2 yrs 3 mos)

Goldman Sachs

People Analytics | HCM (2 mos)

Client Operations | HCM (2 yrs 1 mo)

Westminster Free Clinic

Data Strategy & Marketing Supervisor (1 yr 2 mos)

Social Management Analyst (1 yr 1 mo)

Board of Directors (5 yrs 11 mos)

Society 53

Vice President of Internal Affairs (11 mos)

Vice President of Special Events (1 yr 1 mo)

Director of Life Workshops (4 mos)

Society 53 Member (3 yrs 1 mo)

SEO (Sponsors for Educational Opportunity)

Social Intern (2 yrs 2 mos)

TrendUp Finance

TrendUp Ambassador (8 mos)

Goldman Sachs

Summer Insight Series Participant (5 mos)

Undergraduate Camp (5 mos)

University of Southern California

Residential Assistant (1 mo)

Fisher Fellow - Content Manager (4 yrs 2 mos)

Law Office of Vanessa Frank

Summer Intern (2 mos)

USC Undergraduate Student Government

Delegate (8 mos)

USC Residential Housing Association

Social Justice and Inclusion Co-Chair (9 mos)

Westminster Free Clinic

Student Intern/ Manager (3 yrs 7 mos)

Team Leader: Students Advocating Leading Uplifting Decisions (3 yrs 7 mos)

Education

Master of Science - MS at University of Southern California

Bachelor of Arts - BA at University of Southern California

Summer Venture In Management Program at Harvard Business School

at Newbury Park High School

Luis Tun

Digital Marketing Specialist

Dallas, Texas, United States11 yrs 3 mos experience

Key Highlights

Expert in social media strategy and storytelling.
Advocate for first-generation and Latino communities.
Proven track record in data-driven marketing campaigns.

Stackforce AI infers this person is a Marketing and Data Analytics professional focused on community engagement and social impact.

Contact

Skills

Core Skills

Community EngagementData ManagementProduct ManagementPeople Experience DeliveryPeople AnalyticsCampaign StrategyBrand Development

Other Skills

Public SpeakingProblem SolvingData AnalysisStrategyCustomer Relationship Management (CRM)Customer SuccessData AnalyticsProject ManagementOperations ManagementSAP BusinessObjectsAgile Project ManagementBusiness StrategySocial Media StrategyBrand StrategyContent Management Systems (CMS)

About

Experience

Goldman sachs

Talent Insights and Data Analytics | HCM

Jul 2023 – Jun 2025 · 1 yr 11 mos

Product Launches
Digital Solutions
Reporting + Project Management
Artificial Intelligence Product Manager

StrategyCustomer Relationship Management (CRM)Customer SuccessData AnalyticsProject ManagementProduct Management

Ucaan

Marketing Analytics & Strategy

Mar 2023 – Apr 2025 · 2 yrs 1 mo · United States · Remote

Impact: 244 million impressions, 214 million social media impressions, 291 online postings, and 2,112 link clicks
1. Campaign Strategy: $24 Million Digital & Community Strategy to increase awareness of Adverse Childhood Experiences & toxic stress in collab with CA Surgeon General Dr Diana Ramos
2. Client Management: executing internal and external stakeholder relationships with CA Public Health Department to align with ACE's Awareness (public health community events, industry talks, webinars, influencer collaborations, etc)
3. Bilingual Content Design: researched, designed, and published customer surveys, digital media content, visuals, billboards, and educational training material and guides to reach ~9 million youth and young adults in CA

StrategySocial Media StrategyBrand StrategyProblem SolvingData AnalysisContent Management Systems (CMS)+2

Tu creative

Marketing Strategist

Jan 2023 – Apr 2025 · 2 yrs 3 mos

"Tu" means "You." Tu Creative is focused on helping our partners and clients reach their business goals by enhancing their marketing and storytelling. High-quality marketing and influential stories enable clients to reach their full potential and attract new customers.
Areas of Focus:
1. Brand Development & Strategy
2. Marketing Analytics & Strategy
2. Storytelling
3. Social Media Strategy
4. Personal Branding

Brand StrategyStrategic Marketing ManagementContent DesignDigital MarketingDesignDigital Marketing Media+5

Goldman sachs

2 roles

People Analytics | HCM

Jun 2022 – Aug 2022 · 2 mos

People Analytics

Data AnalyticsSAP BusinessObjectsAgile Project ManagementBusiness StrategyPeople Analytics

Client Operations | HCM

Jun 2021 – Jul 2023 · 2 yrs 1 mo

People Experience Delivery

Operations ManagementStrategyProject ManagementData AnalyticsPeople Experience Delivery

Westminster free clinic

3 roles

Data Strategy & Marketing Supervisor

Promoted

Jun 2021 – Aug 2022 · 1 yr 2 mos · Thousand Oaks, California, United States

1. Data Management
2. Social Media Campaigns
3. Customer Research + Customer Personas
4. Content Development - created customer (donor) focused content, web page, social media posts, and infographics

Problem SolvingData AnalysisData Management

Social Management Analyst

May 2020 – Jun 2021 · 1 yr 1 mo · Thousand Oaks, California, United States

Board of Directors

Apr 2020 – Present · 5 yrs 11 mos · Thousand Oaks, California, United States

Westminister Free Clinic (WFC) is located in Venture County and serves over 10,000 low-income, uninsured people each year with free health, dental, vision, and mental health services. WFC has a variety of programs include Healthy Hearts Cardiovascular Risk Reduction Program, Violence Prevention & Mental Health Paraprofessional Program, free food distribution, Zumba and Yoga classes, a Healthy Heart Kids Club, and community outreach programs to promote education and health equity for low-income immigrant Latino families.
Brand + Social Media Strategist and Community representative on the Board of Directors at Westminster Free Clinic focusing on enhancing and bettering the programs at the non-profit.

Public SpeakingCommunity Engagement

Society 53

4 roles

Vice President of Internal Affairs

May 2021 – Apr 2022 · 11 mos

Vice President of Special Events

Apr 2020 – May 2021 · 1 yr 1 mo

Named in honor of the 53 students who formed USC’s first student body in 1880, Society 53 was launched on November 5, 2008, at the Widney Alumni House, where those first students attended classes more than 135 years ago. Society 53 is the governing board of the Student Alumni Society, responsible for programming and events that bring current students and alumni together. Members of Society 53 also serve as USC Alumni Association student ambassadors.

Director of Life Workshops

Jan 2020 – May 2020 · 4 mos

Society 53 Member

Apr 2019 – May 2022 · 3 yrs 1 mo

Member in a group of 53 students that acts as the governing board of Student Alumni Society. Responsible for programming and events that bring current students and alumni together. Society 53 members act as USC Alumni Associate student ambassadors.

Seo (sponsors for educational opportunity)

Social Intern

Mar 2021 – May 2023 · 2 yrs 2 mos · Los Angeles, California, United States

Trendup finance

TrendUp Ambassador

Sep 2020 – May 2021 · 8 mos · Los Angeles, California, United States

TrendUp is a three-level investment program training program led by a Hedge Fund Manager that combines virtual strategy workshops with 1-on-1 sessions, to help bright ambitious individuals master actionable investment skills on top of preparing for their desired career.

Goldman sachs

2 roles

Summer Insight Series Participant

May 2020 – Oct 2020 · 5 mos

Undergraduate Camp

Nov 2019 – Apr 2020 · 5 mos

University of southern california

2 roles

Residential Assistant

Jul 2019 – Aug 2019 · 1 mo

Fisher Fellow - Content Manager

Mar 2019 – May 2023 · 4 yrs 2 mos

Dornsife college program that enables first-generation, low-income students participate in enrichment opportunities. Creating networking for career, educational, and personal development in or out of their interest field.
1. Digital Marketing
2. Brand Marketing