Anitha Krishnakumar

Product Manager

Bengaluru, Karnataka, India12 yrs 6 mos experience
Highly Stable

Key Highlights

  • 12+ years in product leadership across diverse industries.
  • Expert in building scalable 0 to 1 products.
  • Proven track record of enhancing user experience and reducing costs.
Stackforce AI infers this person is a Fintech and Retail Product Leader with expertise in building scalable platform products.

Contact

Skills

Core Skills

Product ManagementAgile MethodologiesUser ExperienceSoftware Development

Other Skills

A/B TestingApplication Lifecycle ManagementBusiness AnalysisCC++CANCommunicationCross-team CollaborationCustomer EngineeringCustomer ExperienceCustomer InsightData AnalysisData-driven Decision MakingEmbedded CEmbedded Systems

About

Product Leader with 12+ years experience scaling platforms across fintech, retail, and mobility. I thrive at building 0 to 1 products, where I've built everything from high-performance UPI payment systems to immersive retail experiences to driver payments and settlements. My superpower? Building platform products that are invisible and work their charm behind the scenes I'm passionate about building 0-1 products that scale efficiently while actually solving real problems and teams that thrive on ownership.

Experience

Cred

Product

Oct 2025Present · 5 mos · Bengaluru, Karnataka, India

Razorpay

Associate director, Product

Mar 2022Oct 2025 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

  • Spearheaded the UPI platforms charter focussed on the core UPI payment processing infrastructure which comprised of UPI Switch, TPAP Pro, Credit on UPI, and UPI International.
  • Designed and scaled UPI Switch (core keystone of UPI payments) from 0-1, enabling a scale of 10,000 TPS scale with 99.99% availability and 0% technical failures—delivering a 10X improvement in the overall merchant experience. (1 in ~20 online merchant UPI payments go via the platform)
  • Built TPAP SaaS that enables businesses to launch their own UPI apps
  • Created Credit Hub with to enable discovery, enablement and utilization of credit on UPI seamless to customers at the point of sale. This empowers banks to extend credit access to a broader customer base
  • Built the product platform to launch UPI in Malaysia
  • Worked closely with NPCI to shape multiple products like UPI international, UPI Plugin.
Product ManagementAgile MethodologiesProject ManagementBusiness AnalysisUser ExperienceRequirements Gathering+1

Target

Lead Product Manager

Sep 2019Feb 2022 · 2 yrs 5 mos · Bengaluru Area, India

  • Own the product portfolio that powers business to create immersive 3D & AR content and in-store retail brand experiences for the Target Owned brands.
  • The portfolio comprises of products for workflow management, 3D viewer – quality check, 3D styling & visualization web application and plethora of platform services that helps business teams generate content in an efficient and scalable fashion, eliminate the need of physical samples for in-store design decisions.
  • At the core, the product portfolio contributes to the bottom line with increased operational excellence, reduced time to market and content reuse across the enterprise.
  • Drove cost reduction of $6M USD/ year for content creation by increasing the content output by 3X, eliminating the need for traditional photography and external agency subscription.
  • Eliminating the need for physical samples for in-store design thus saving $8M USD in year 1 and estimated incremental savings y-o-y.
Product ManagementUser ExperienceAgile MethodologiesProject ManagementBusiness Analysis

Ola (ani technologies pvt. ltd)

Product Manager

Apr 2018Aug 2019 · 1 yr 4 mos · Bengaluru, Karnataka, India

  • Owned and managed the Billing, Accounting and Payments for the driver side
  • Working closely with business, design and engineering teams to drive the product goals
  • Reduced the support calls related to accounting clarification by 20% thus saving ~14lakhs/month by improving the user experience for drivers.
  • Modified the driver billing logic for each ride resulting in an increase in bottom line by ~2Cr/ month
  • To solve the receivables problem, implemented end to end solutions that resulted in a reduction in risk to the organization by 20%. Through payment gateway integration enabled online payment for drivers which has adoption of 70%.
  • Built the capability for A/B testing – thus ensuring every key change is evaluated before launch thus enabling the MVP capability in webview with lesser turnover time
Product ManagementUser ExperienceAgile MethodologiesProject ManagementBusiness Analysis

Lynk logistics

Associate Product Manager

Apr 2017Apr 2018 · 1 yr · Chennai Area, India

  • Owned and managed the product roadmap to craft the customer journey for the customer app (android and IOS), driver app, internal tool including the business review & key metrics.
  • Collaborated with the stakeholders – supply, sales and operation teams to identify the key issues to achieve the targets and also ensure feature adoption across all teams post release.
  • Worked closely with the UI and engineering teams to drive execution and on time release
  • Built in house communication platform (inapp , push ) with measured campaign effectiveness; used this to increase bookings by 20% through automated customer journey.
  • Drove customer retention rates by 27% by introducing programmatic best deals for each trip of the key customers.
  • Increased bookings by 3% per day by addressing the customer’s bad experience at the very instant thus converting them, who would have otherwise churned.
  • Automated partner incentive payout and flexible configuration thereby saving 200man hours and reducing tickets on earnings by 65%
  • Built the Fraud detection engine to identify driver & customer side fraud.
  • Enhanced the dispatch engine – providing more flexibility to the operations team to modify parameters for timely action.
Product ManagementUser ExperienceAgile MethodologiesProject Management

Bosch japan

Software Engineer - Short term associate

Jan 2014Mar 2014 · 2 mos · Yokohama, Kanagawa, Japan

Robert bosch engineering & business solutions pvt.ltd.

Software Engineer

Jul 2012Mar 2016 · 3 yrs 8 mos · Bengaluru Area, India

  • 44 months of experience as Software Product Developer in the automotive industry with expertise in application lifecycle management, requirement management, project and customer/client relationship management.
  • Performed Customer engineering activities spanning from Requirement gathering, analysis, implementation and quality assurance based on Agile methodology through continuous interaction with the customer
  • Resolved customer / client business problem through implementation of Matlab/Simulink based solution to seamlessly integrate 3rd party software into the system, which resulted in enhanced customer satisfaction and led to the acquisition of new projects.
  • Pioneered the optimal workflow for Matlab projects in the team through extensive study of strategies and processes across the organization to achieve around 20% reduction in turnaround time of the software delivery.
Software DevelopmentAgile MethodologiesProject ManagementQuality Assurance

Education

Great Lakes Institute of Management

Master of Business Administration (M.B.A.)

Jan 2016Jan 2017

Shanmugha Arts, Science, Technology and Research Academy

B.Tech — Electronics and Communication Engineering

Jan 2008Jan 2012

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