May 2023 – Oct 2023 · 5 mos · Remote

• 1. Owned the backend catalog product catering to all paytm verticals, majorly focused on ONDC and onboarded 20+ seller participant stakeholders contributing to ~ 150% growth in paytm’s e-commerce catalog.
• 2. Lead the development of ONDC initiative by building UI/UX for apparel & fashion, food, home decor and pharmaceutical sectors directly competing with myntra, swiggy, ikea and 1mg.
• 3. Played a key role directly working with the government and CTOs of multiple ONDC partners to finalise technical architecture to build a collaborative and scalable application for India.
• 4. Decreased the TAT of resolution of hyperlocal food delivery issues by 35% by revamping the customer support chatbot and setting up ops processes.
• 5. Built paytm as a seller NP as a strategy to boost the sales of inhouse(PoS and EDC machines) products at the projected rate of over 15% YoY.

Jun 2021 – Apr 2023 · 1 yr 10 mos · Mumbai, Maharashtra, India

• 1. Built “SuperCoaching”, a 0 -> 1 product vertical and scaled it to 250k DAU in 8 months working directly with the CXOs which led to the company's acquisition.
• 2. Lead the monetisation vertical, developed several experiments and defined strategy for online conversion of subscription products ranging from Rs. 300 till Rs. 1 Lakh.
• 3. Improved the online conversion rate by 3x in 4 months through continuous user feedback loops, data analysis and UX iterations to deliver solutions and reiterate faster.
• 4. Created customized purchase flows to integrate BNPL and Pay in EMI features (purchase flow was used as a case study by Simpl) which further improved the daily booked revenue by 20%.
• 5. Boosted the daily booked revenue during sale times by implementing sale elements throughout the product to drive the bottom funnel conversion by 33%.
• 6. Personalized the landing experience on the web by identifying the most valid touch points which increased online conversion by 10% and lead generation by 47%.
• 7. Aligned content, operations & marketing teams with product initiatives to facilitate best outcome for the finished product.
• 8. Won several quarterly best performer awards and company wide appreciations.

May 2020 – Jul 2020 · 2 mos · Bengaluru, Karnataka, India

• 1. Designed wire-frames for integrating the functionalities of all the key stakeholders over the web application and defined the user journey for the MVP.
• 2. Constructed flow diagrams for the logic working at the backend of the web application.

May 2019 – Jul 2019 · 2 mos · New Delhi Area, India

• 1. Built a deep neural network architecture to classify speech data into musical genres and created a model to plot live instances of speech data.
• 2. Upgraded the baseline model to optimize the running time of the algorithm by 30% along with a 3% points higher accuracy than the second best model.

May 2018 – Jul 2018 · 2 mos · Guwahati Area, India

• 1. Spearhead building an analyzer for crops to determine the amount of essential nutrients required for optimal growth and to predict most useful fertilizer.
• 2. Developed a Machine Learning model to predict the yield of a particular crop in a region with 92% accuracy with a running time 50% less than the highest performing model.