Mar 2024 – Dec 2024 · 9 mos · Bengaluru, Karnataka, India

• Owning Reconciliation Charter for Enterprises:
• Owned the end-to-end reconciliation flows for enterprise clients — Noon, AtoB, and Tamara, saving average daily time of 6+ hours across finance teams
• Developed an intuitive AI driven platform for Doordash, focusing on data transformation and investigation aimed to reduce time to close thousands of daily transactions, currently working on it's V2.
• Created a robust design system for Zamp V2, integrating AI-driven components like smart input fields, rule builders etc., to ensure consistency and reduce design-developer handoff time

Jul 2022 – Mar 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

• Spearheaded the creation of R.A.Y., an AI-powered assistant for payroll insights and tax planning, showcased at FTX 2024
• Developed a solution framework at RazorpayX to enhance feature discoverability and increase adoption by 5%, collaborating with multiple feature owners
• Led design & on research using fixed deposits as a strategy to acquire new
• merchants
• Optimized KYC flows for payroll, reducing SMB activation time from 2 days to under 1 minute
• Led the design and usability testing for payroll self-serve onboarding, aiming for a 3x increase in lead qualification and a 35% boost in payroll execution for SMBs
• Designed and implemented payroll approval workflows, resulting in 30+ signups during the beta phase
• Developed the National Pension Scheme (NPS) feature for mid-market clients, with a 20% expected adoption rate.
• Delivered additional features including bulk uploads, custom user roles, payslips, and the PF module.

Jan 2022 – May 2022 · 4 mos

• Designed engagement-driven concepts to boost user retention and activation for newbie investors on Upstox Lite:
• Portfolio Insights: A personalised analysis section offering data-driven insights and expert recommendations
• Content-Led Discovery (3-5% expected increase): Live audio rooms with fin-fluencers and contextual real-time market trends
• Smartlists: Curated stock baskets to simplify bulk purchases, aiming for an 8-10% increase in multi-stock orders

Jun 2021 – Dec 2021 · 6 mos · Bengaluru, Karnataka, India

• Designed the Sezzle Score, an intuitive credit scoring system significantly reducing defaulter rates and enhancing user trust
• Led usability testing and implemented design improvements in the checkout process, resulting in a 2% reduction in drop-off rates
• Designed and developed a user-friendly dashboard for internal promotions, streamlining marketing operations and improving efficiency

Nov 2020 – Jun 2021 · 7 mos · Bengaluru, Karnataka, India

Mar 2020 – May 2020 · 2 mos · Delhi, India

• Interning volunteers on design thinking and logo creation. Recreating the brand identity, worked on various social media campaigns.

Jul 2019 – Apr 2020 · 9 mos · Delhi, India

• Conceptualising & structuring the brand core through models like CBBE, creating a brand identity that resonates with the same including logo, color, typography, collaterals etc.
• Designing and prototyping screens for mobile app.

Dec 2018 – Feb 2019 · 2 mos · Delhi, India

• Developing illustrations, product shoots and drawing up captions.