Reshma Rayadurgam

Product Marketing Manager

Bengaluru, Karnataka, India5 yrs 6 mos experience
Highly StableAI Enabled

Key Highlights

  • Led successful product launches at Swiggy.
  • Expert in E-Commerce and project management.
  • Strong analytical skills driving strategic initiatives.
Stackforce AI infers this person is a Product Marketing Manager with expertise in E-Commerce and strategic project management.

Contact

Skills

Core Skills

E-commerceProject ManagementStrategic AnalysisCampaign ManagementMarketing StrategyBusiness Development

Other Skills

Agile MethodologiesAnalytical SkillsArtificial Intelligence for BusinessAttention to DetailB2B Marketing StrategyBusiness Case PreparationBusiness NegotiationBusiness Process ImprovementCommerceCross-functional Team LeadershipEnd to End DeliveryMicrosoft OfficeMultitaskingNegotiationOral Communication

Experience

Birdeye

Senior Product Marketing Manager

Jan 2025Present · 1 yr 2 mos

Swiggy

GTM Manager | Product

Jul 2021Jan 2025 · 3 yrs 6 mos

  • As part of Product GTM team at Swiggy Instamart, I own and ensure that the product launch, distribution & scalability happen in an efficient and a faster pace. I strive to make sure that not only the end-user (Consumer, Pod executives & Delivery Partners) makes full and efficient use of the products but also amplify user voice and build tight feedback systems to help the product team to build the products right. Below are my key responsibilities-
  • . Drive top company priority user pilots, launches by ensuring adherence to Timelines, Adoption goals,
  • and Performance metrics
  • . Develop enablement assets and training materials (decks, battle cards, videos, playbooks, white papers,
  • and more for the end users
  • . Work across Swiggy with stakeholder such as supply, operations, business, marketing, product and f
  • finance to project-manage implementation and achieve GTM goals
  • . Own product launch readiness to ensure that user-facing teams are ready with the information and
  • processes required to support new products.
  • . Collect, quantify & prioritize product-related challenges to be considered by product and engineering
  • in future development. Upgrade the understanding of how the product is being used in the real world.
  • . Develop novel processes & tools and share thought leadership on running efficient pilots and launches.
  • Projects owned :
  • . Migration to Inhouse ERP for better supply chain management for grocery delivery business
  • . Inhouse products for wastage optimization and customer gratification enhancement projects
  • . Instamart post order tracking screen Gamification project
  • . Instamart auto-suggest on Swiggy global search engine
E-CommerceProblem SolvingEnd to End DeliveryNegotiationAnalytical SkillsStrategic Programs+14

Visionet systems inc.

Strategy Analyst

Nov 2019Jul 2021 · 1 yr 8 mos · Bengaluru Area, India

  • As strategy analyst at Visionet, I worked very closely with Global IT Head to drive and execute key strategic projects for BFS of The USA. Below is the summary of my work at Visionet-
  • Product Owner of AI/ML tool for Relationship Managers-
  • . Conducted primary and secondary research to identify product need and product market fit
  • . Designed the product in line with the Identified product goals and metrics with key stakeholders
  • . Project-Managed the MVP development by coordinating with Data Science, UI/UX and QA team.
  • . Created core content and compelling assets to articulate customer value, industry use cases,
  • competitive differentiation and benchmarking ( PRD, user stories, presentations etc)
  • . Created sales enablement assets like comprehensive sales playbook, customizable sales pitch book,
  • collaterals, website content and blog posts
  • . Lead product demos in the sales calls
  • Owned and lead team of analysts to support business finance, corporate governance, delivery management, lead generation and MIS requirements. Below are the key areas of accountability-
  • . Financial planning and Budget Forecast
  • . Billing management - Accruals and Invoices submission for all projects
  • . Delivery Tracking - Developed a dashboard to track CSAT, SOW adherence, SLA Breach and WSR
  • . Management reporting - Built weekly and monthly BCP reports, P&L analysis reports, Delivery and
  • Sales retrospect
  • . Identify and drive cost optimization projects
  • . Mentoring and driving internship program at Visionet
  • . Building content for sales enablement, customized sales pitch, partnership value sales pitch and blog
  • posts
Problem SolvingEnd to End DeliveryAnalytical SkillsStrategic ProgramsCross-functional Team LeadershipWritten Communication+12

Deetec tools

Marketing and Campaign Manager

Apr 2018Jan 2019 · 9 mos · Mumbai Area, India

  • · Optimised web design for cleaner UI and SEO
  • · Analyzed potential target client base with results from Google Analytics
  • · Content development and campaign management on all social media platforms
  • · Brought in CRM to the organization to improve sales and marketing efficiency
  • · Managed monthly targets, lead sales team to support and motivate salesmen to achieve the target
  • · End-to-end operation of distributor channel marketing
  • · Lead generation and conversion through social media, cold calls and emails
  • · Logistics and Inventory management
Problem SolvingNegotiationAnalytical SkillsCross-functional Team LeadershipWritten CommunicationMultitasking+3

Creditmonk.com

Business Development Intern

Apr 2017May 2017 · 1 mo · Mumbai Area, India

  • Business development through B2B sales ,Content Development, Product Development, Lead Generation and Media-PR
  • · Built review and company data for creditmonk.com through B2B sales in Mumbai and Hyderabad
  • · Helped Credit Monk collaborate and forge relationships with other start-ups
  • · Interacted with media through various PR activities to increase the visibility of the product online and in print media
  • · Educated manufacturers, wholesalers, dealers and traders of machine-tools and electrical industry in Mumbai about Credit Monk product and added 100+ new companies to the website
  • · Proposed a new business model for Credit Monk to increase the utility and sales of the concept
  • · Proposed a better design for website optimization to ensure a customer friendly interface
  • · Widely appreciated by the founders and was rated as a Star-Performer for effectively meeting the set targets and outperforming during the internship and received a Letter Of Recommendation
Problem SolvingMultitaskingBusiness Development

Bharat dynamics limited

Summer Intern

May 2015Jun 2015 · 1 mo · Kanchanbagh

  • Process planning for Production of Seamless Rocket Motor tube, using reverse flow forming process
  • · Worked under a project to produce 'Seamless rocket motor tube using reverse flow forming process'. I designed the process for the project execution. I also got an opportunity to learn and understand various manufacturing facilities and technology available at BDL
  • · Appreciated for the learning attitude, commitment and dedication shown towards work and was given a Letter of Recommendation by the guide

Defense research and development laboratory

Summer Intern

Jun 2014Jun 2014 · 0 mo · Hyderabad Area, India

  • Designed and manufactured few components as per the given specifications on CNC drilling and CNC milling machine. Understood the manufacturing facilities available at DRDL. Also understood the way of functioning of the organisation.

Education

Indian Institute of Management Tiruchirappalli

PGDM

Jan 2016Jan 2018

Potti Sreeramulu Telugu University

Diploma — Carnatic Vocal Music

Jan 2014Jan 2016

Sreenidhi Institute of Science and Technology

Bachelor of Engineering (B.E.) — Mechanical Engineering

Jan 2012Jan 2016

Potti Sreeramulu Telugu University

Certificate — Carnatic Vocal Music

Jan 2010Jan 2014

Sri Gayatri Junior College

Intermediate

Jan 2010Jan 2012

B.P.D.A.V

10th Board — CBSE

Jan 1998Jan 2010

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