Porko Elango

Co-Founder

Bengaluru, Karnataka, India17 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led category management for India's fastest growing fintech startup.
  • Co-founded a successful fitness startup in India.
  • Achieved double-digit growth in sales at Nike.
Stackforce AI infers this person is a B2C Fintech and Sports Retail expert with strong leadership and strategic skills.

Contact

Skills

Core Skills

Business StrategyStart-upsOperations ManagementBusiness DevelopmentEntrepreneurshipSales ManagementOperationsTeam LeadershipChannel StrategyCategory ManagementSales StrategyChannel ManagementProfitability ImprovementInvestment AnalysisManagement Consulting

Other Skills

AnalysisAnalyticsBusiness AnalysisBusiness PlanningCompetitive AnalysisCorporate FinanceData AnalysisDue DiligenceE-commerceFinancial AnalysisFinancial ModelingFootballInvestment BankingLeadershipManagement

Experience

Cure.fit (cult.fit)

cult

Aug 2021Present · 4 yrs 7 mos · Bangalore Urban, Karnataka, India

Rupeek

2 roles

Category

Jan 2020Jul 2021 · 1 yr 6 mos

  • Leading Category at Rupeek, India's leading and fastest growing B2C fintech Start-up.
Business StrategyStart-ups

Operations

Feb 2017Jan 2020 · 2 yrs 11 mos

  • Leading Operations at Rupeek, India's leading and fastest growing B2C fintech Start-up.
Operations ManagementBusiness Development

Xrt fitness pvt ltd

Co-Founder

Feb 2016Jan 2017 · 11 mos · Bengaluru Area, India

EntrepreneurshipBusiness Strategy

Nike

4 roles

Sales & Operations Lead

Aug 2015Jan 2016 · 5 mos

  • Deliver Forecast Accuracy & Net Ship through integration of market capacity, order book and partner capability to maintain an integrated pull market through x-functional collaboration to drive growth & profitability for Nike India
Sales ManagementOperations

Senior Head - Multi Brand

Jun 2014Jul 2015 · 1 yr 1 mo

  • Lead a team of 9 members responsible for managing 30 partners (largest partner base for Nike India) across national multi brand and regional distribution
  • Responsibilities:
  • channel P&L
  • channel performance (sell-in basis market capacity, sell-thru and partner health)
  • channel strategy with a focus on accelerated growth through transformation & expansion
  • team development
  • Delivered:
  • strong double digit growth across the channel
  • partner inventory health and sell-thru growth
  • incubation & scale of new concepts introduced for the 1st time in the market
  • retail productivity and same store growth through assortment focus, retail elevation and strong service standards
  • grew scale with one of the partners to evolve in to the 2nd largest brick & mortar partner for Nike India with a focus on same store productivity (no new stores added with partner in FY15)
Team LeadershipChannel Strategy

CSM - Football, Cricket, Basketball & Men's Training

Promoted

Jun 2013May 2014 · 11 mos

  • Category Sales Manager (CSM)
  • Responsibilities:
  • category P&L
  • channel strategy for each category basis assortments & global direction to drive Nike & partner productivity/profitability
  • category performance across all Nike channel incl. Nike only stores, e-commerce & multi brand (sell-in and sell-thru management)
  • concept stores incubation with category focus
  • x-functional collaboration with merchandising & marketing to bring the category vision to life
  • Delivered:
  • fastest growth categories for Nike India in FY14 & FY15
  • 5 new concept spaces which consistently outperformed the rest of the fleet of stores
  • football business execution in lead up to WC'14
  • reset of men's training
  • 1. Awarded Nike India Maxim in recognition for work on football in e-commerce (first ever shop-in-shop executions in the e-commerce space across players/brands in India)
  • 2. Awarded Nike India Maxim in recognition for work on men's training
Category ManagementSales Strategy

Head - Speacialty Channels

Jun 2012May 2013 · 11 mos

  • Delivered:
  • Lead a team of 3 with a focus on reset of all 'alternate' business channels for Nike India including CSD (Canteen Stores Dept.), team sales, schools, exports & closeout to significantly improve profitability.
Channel ManagementProfitability Improvement

Sequoia capital

Investment analyst

Apr 2010Apr 2012 · 2 yrs · Bangalore

  • Research & recommendation on potential investment opportunities
  • Collaboration with portfolio companies on high priority areas in partnership with CXOs
  • Sector research
  • Business Development & identification of early stage potential investment opportunities
Investment AnalysisBusiness Development

Mckinsey & co

Business Analyst

Jul 2008Apr 2010 · 1 yr 9 mos · Mumbai Area, India

  • Management consulting with a focus on Consumer Goods, Retail & Telecom
Management ConsultingBusiness Strategy

Education

Indian Institute of Technology, Madras

Bachelor’s Degree — Naval Architecture & Ocean Engineering

Jan 2004Jan 2008

Padma Seshadri Bala Bhavan (PSBB), Chennai

High School

Jan 2002Jan 2004

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