Mar 2018 – Apr 2022 · 4 yrs 1 mo

• Product owner with P&L responsibility. Define & deliver product strategy, roadmap for mobile gaming (RMG & Subscription), contests and consumer digital products
• Develop a vision and roadmap for the product based on inputs from consumers, market research & industry & stakeholders
• Define, lead and communicate product portfolio strategy in line with the business goals
• Conceptualise and create winning products that align tightly with market requirements; facilitate this work by translating research-based market needs into compelling product visions and definitions, testing concepts and building smarter experiences
• Synthesize ideas on strategy, planning and execution to identify new market opportunities. Create the next generation of products. Building consensus and driving execution along the way
• Own the product metrics & drive growth initiatives to improve retention, engagement, monetization
• Manage a team of Product Managers, Product Operations, Engineers and UX Designers to drive agile execution of new product launches. Develop a strong understanding of stakeholders to drive decisions
• Ensure ongoing product growth and expansion by gaining and exploiting feedback from users & clients
• Work with technology & development team to design fully scalable products
• Enable product marketing initiatives on positioning, messaging and go-to-market strategy

Apr 2013 – Feb 2018 · 4 yrs 10 mos

• Responsible for the development and directing team on Product Marketing, Consumer Research & Insights, Business analytics & data science, Digital Marketing & Business Intelligence for the global organisation.
• To synthesise market, consumer, product and competitive inputs into driving sales, revenue, market share & market reach.
• Focus on product strategy and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation, product pricing. collaboration role and incorporates some sales enablement activities, for example, creation of sales tools, communication, and training.
• To ensure a successful and integrated product launch for the market, new product features, and product solutions. Post-launch obligation of ensuring that the product constantly grows in the market; and that the product is constantly moving from awareness to adoption in new market segments.
• Developing product marketing initiatives inclusive of pre-sales collaterals, new business pitches, consumer case studies, product videos, online content, and much more.

Apr 2010 – Mar 2013 · 2 yrs 11 mos

• Plan and execute marketing campaigns on offline & digital marketing including social media, display & app advertising campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with ad networks & partners

May 2008 – Apr 2010 · 1 yr 11 mos

• Business Analytics & Business Intelligence

May 2007 – Apr 2008 · 11 mos

Apr 2004 – May 2007 · 3 yrs 1 mo

• Revenue Focus & Customer Life Cycle management
• Driving Usage & revenue enhancement activities for the fixed line & broadband business
• Schemes,Tariff Plan Launches, BTL activities and ATL co-ordination with Marketing Communications
• Conceptualize, developing & execute the Predictive Churn Model to retain subscribers churning out of netword
• Increasing VAS awareness, Driving Penetration & VAS revenues, launch of new services across market segments