Sristi Singh

CEO

Bengaluru, Karnataka, India10 yrs 8 mos experience
Highly StableAI Enabled

Key Highlights

  • Led MBA preparation category at Unacademy.
  • Increased user retention by 25% through engaging events.
  • Improved YouTube channel performance by 40%.
Stackforce AI infers this person is a SaaS professional with expertise in digital marketing and educational technology.

Contact

Skills

Core Skills

Digital MarketingYoutube MarketingGo-to-market StrategyTeam LeadershipProject LeadershipBusiness StrategyEnd-to-end Project ManagementCustomer Engagement

Other Skills

Build Strong RelationshipsBusiness DevelopmentBusiness InnovationBusiness PlanningBusiness ProfitabilityC++Chatgpt and AI Ms excelCross-functional CollaborationsCustomer BaseCustomer Relationship Management (CRM)Customer SatisfactionCustomer ServiceCustomer Service ManagementDefining RequirementsE-commerce

About

I lead the MBA preparation category at Unacademy, one of the largest and most competitive segments in the online education industry. My role involves managing the P&L, the GTM strategy, the YouTube channel, and the key accounts for this category, ensuring scalability, profitability, and quality. With over 8 years of experience in the dynamic startup landscape, I have developed and refined my skills in data analysis, VBA Excel, leadership, and events. I leverage these skills to address complex challenges, design data-driven solutions, and drive innovation and excellence. For example, I increased the user retention rate by 25% by creating and executing engaging online and offline events for the MBA aspirants. I also improved the YouTube channel performance by 40% by analyzing the analytics and optimizing the content and delivery. I hold a BE in Computer Science from CMR Institute of Technology and an MBA in Business Analytics from NMIMS, where I gained valuable knowledge and insights into various educational domains. I am passionate about creating impactful and accessible learning opportunities for millions of students and professionals. I aspire to continue growing and learning in this exciting and rewarding field.

Experience

Bajaj finserv

Senior National Cluster Manager - Digital Platforms

Dec 2024Present · 1 yr 3 mos

Chatgpt and AI Ms excelDigital MarketingYouTube Marketing

Career break

Health and well-being

Feb 2024Nov 2024 · 9 mos · Bengaluru, Karnataka

Unacademy

4 roles

Associate Director

Promoted

Jul 2021Jan 2024 · 2 yrs 6 mos

Operations ManagementYouTubeGo-to-Market StrategyStrategic PlanningKey Account ManagementTeam Leadership+11

Senior Category Manager

Promoted

Apr 2021Nov 2022 · 1 yr 7 mos

Operations ManagementGo-to-Market StrategyBusiness InnovationProject LeadershipBusiness StrategyEnd-to-End Project Management+3

Category leader

Apr 2019Mar 2021 · 1 yr 11 mos

Go-to-Market StrategyBusiness StrategyEnd-to-End Project ManagementCross-functional Collaborations

Associate Category leader

Apr 2018Mar 2019 · 11 mos

Customer EngagementBusiness StrategyBusiness Planning

Cookifi

Manager Strategic Partnerships

May 2017Mar 2018 · 10 mos · Bengaluru Area, India

Flipkart

Return Specialist

Jan 2015Apr 2017 · 2 yrs 3 mos · Bangalore

Education

Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

Master of Business Administration - MBA — Business analystics

Jan 2021Sep 2022

CMR Institute Of Technology

Bachelor of Engineering (BE) — Computer Science

Jan 2010Jan 2014

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