Sristi Singh — CEO
I lead the MBA preparation category at Unacademy, one of the largest and most competitive segments in the online education industry. My role involves managing the P&L, the GTM strategy, the YouTube channel, and the key accounts for this category, ensuring scalability, profitability, and quality. With over 8 years of experience in the dynamic startup landscape, I have developed and refined my skills in data analysis, VBA Excel, leadership, and events. I leverage these skills to address complex challenges, design data-driven solutions, and drive innovation and excellence. For example, I increased the user retention rate by 25% by creating and executing engaging online and offline events for the MBA aspirants. I also improved the YouTube channel performance by 40% by analyzing the analytics and optimizing the content and delivery. I hold a BE in Computer Science from CMR Institute of Technology and an MBA in Business Analytics from NMIMS, where I gained valuable knowledge and insights into various educational domains. I am passionate about creating impactful and accessible learning opportunities for millions of students and professionals. I aspire to continue growing and learning in this exciting and rewarding field.
Stackforce AI infers this person is a SaaS professional with expertise in digital marketing and educational technology.
Location: Bengaluru, Karnataka, India
Experience: 10 yrs 8 mos
Skills
- Digital Marketing
- Youtube Marketing
- Go-to-market Strategy
- Team Leadership
- Project Leadership
- Business Strategy
- End-to-end Project Management
- Customer Engagement
Career Highlights
- Led MBA preparation category at Unacademy.
- Increased user retention by 25% through engaging events.
- Improved YouTube channel performance by 40%.
Work Experience
Bajaj Finserv
Senior National Cluster Manager - Digital Platforms (1 yr 3 mos)
Career Break
Health and well-being (9 mos)
Unacademy
Associate Director (2 yrs 6 mos)
Senior Category Manager (1 yr 7 mos)
Category leader (1 yr 11 mos)
Associate Category leader (11 mos)
Cookifi
Manager Strategic Partnerships (10 mos)
Flipkart
Return Specialist (2 yrs 3 mos)
Education
Master of Business Administration - MBA at Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai
Bachelor of Engineering (BE) at CMR Institute Of Technology