Dolly Kalane

CEO

Bengaluru, Karnataka, India12 yrs 3 mos experience

Key Highlights

Over 13 years in media and entertainment industry.
Expertise in digital media sales and marketing.
Proven track record of revenue generation and brand visibility.

Stackforce AI infers this person is a Digital Media Sales Expert with a strong focus on Branded Content and Marketing Strategies.

Contact

dolly.gayatri@gmail.com LinkedIn

Skills

Core Skills

Digital Media SalesSales & MarketingBranded Content

Other Skills

Account ManagementAdvertisingAdvertising SalesAgency RelationsBrand ManagementBrand SolutionsBrand relationsBusiness DevelopmentCompetitive AnalysisContent CreationContent ManagementConvincing SkillsCorporate Sales ManagementDigital MediaDigital Sales

About

With over 13years of experience in the media and entertainment industry, I have developed a strong expertise in digital media sales and marketing, branded content creation, concept selling, and IP and livestream management. I have worked with leading media companies, such as ZEE5 and Red FM, and delivered innovative and integrated solutions to various clients and agencies, generating incremental revenue and enhancing brand visibility. As the Assistant Vice President - National Enterprise Sales at Signpost India, I was responsible for launching and scaling the DOOH (digital out-of-home) business, leveraging the ZEE5 OTT platform and social networks. I created tailor-made long and short content in 9 languages, using Zee's best influencers, and partnered with various video content platforms to increase the reach and engagement of the content. I also handled special projects, such as content platform transactions and social amplification for all ZEE properties. My mission is to create impactful and engaging content for the digital audience, and to help brands connect with their target customers through DOOH and OTT channels.

Experience

12 yrs 3 mos

Total Experience

1 yr 9 mos

Average Tenure

Current Experience

Asiaville

National Sales Head

Jul 2024 – Oct 2024 · 3 mos · Bangalore Urban, Karnataka, India · On-site

Spearheading a strategic initiative to increase revenue by 100% from s to 10x level through effective sales techniques and leadership of the national sales team.
Leveraging content creation, social media management, and immersive gaming experiences in video in interactive gamified experiences.
content Implemented personalized content recommendations to deliver interactive solutions, enhancing engagement.

Brand SolutionsBranded ContentBrand ManagementDigital MediaDigital StrategyInnovation+3

Signpost india

Assistant Vice President - National Enterprise Sales

Sep 2023 – Feb 2024 · 5 mos · India

It's time for DOOH.

Zee5

Zee5 OTT_Zee Social & Zeelive - Asscociate Director - Sales

Sep 2021 – Aug 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India

Zee5OTT & Zee Social- May 2022 onwards.
Responsible for revenue generation from ZEE5 Digital sales and brand content creation on all ZEE5 and ZEE TV social networks.
Launch a content platform transaction to share current Zee network content with various video content platforms to increase the scope and engagement of the forum.
Create tailor-made long and short content in 9 languages using Zee's best influencers.
Personalizing social amplification for all properties affecting television to generate additional revenue.
Zeelive - Sept 2021 - July 2022
Management of IP and Livestream addresses, brand content, special projects, concept sales and digital ad sales.
Generated content-driven solutions and ideas from the brand perspective and offered customers all of Zee's media.
Led the South sales team upfront to generate sales with a 100% return on investment (ROI) to the sponsors.
Upgrade the depth of relationships that sponsors would have with Zee Live by ensuring all live event-based marketing requirements are serviced by Zee Live via the other ancillary divisions (Zee Studio, Zee theatre and Zee5).

Digital Media SalesStorytellingAgency RelationsBrand relationsAdvertising SalesSales & Marketing+3

Red fm

2 roles

Deputy Sales Manager

Promoted

Apr 2019 – Aug 2021 · 2 yrs 4 mos · Bengaluru, Karnataka, India

Managing Revenue generation through advertisement by providing a 360-degree solution to a brand like creating conceptualized ideas, integration, digital led ideated solutions, activations and sponsorships for IP.
Acted as creative advertising solution provider.

Assistant Sales Manager

Jul 2017 – Apr 2019 · 1 yr 9 mos · Bengaluru, Karnataka, India

92.7 bigfm

Corporate Sales Client Partner

Feb 2015 – Jun 2017 · 2 yrs 4 mos · Bengaluru Area, India

Led revenue generation through advertisement radio sales by concept selling and space selling.
Created effective promotions, FCT, Non-FCT campaign, Integration Plans, On ground Activations, Sponsorships, eg. for IPL and World cup campaign.

Ht media ltd.

Corporate Sales Account Manager

Sep 2013 – Jan 2015 · 1 yr 4 mos · Bangalore

Worked on Online Digital Media Business.
Inventory Management on social assets.
Managed Facebook content as the core product for HT media, similar to Linkedin, Twitter, YouTube.
Handled sponsors for HR Summit and HR conclave(PAN India)

Diligent media corporation ltd.

Corporate Sales Manager

Oct 2011 – Sep 2013 · 1 yr 11 mos · Bangalore

Organised Brand Building activity & handled Institutional Sales, conducting sponsorship activity, conducting events.
Directed Loyalty program towards DNA channel partners,
Effectively coordinated marketing and advertising campaign for radio and different sectors.