Apr 2022 – May 2024 · 2 yrs 1 mo · Chennai, Tamil Nadu, India

• + Worked on a new product that enabled users from 18 countries across Latin American and Asian regions to add local banks to their PayPal wallets and withdraw funds directly without an intermediary that has driven withdrawal amounts of $172M annually
• + Handled the project end-to-end throughout its launch and experimentation phases by delivering presentations on objectives, key results and product performance readouts that guided product and engineering teams
• + Provided end-to-end analytics support on the launch of new product enabling users to raise money for themselves or a chosen charity through crowdfunding driving over $60M transaction volume and 25K activations
• + Built fundraiser creation funnel that tracks user drop-offs across device types and markets identifying friction points in creation flow and provided recommendations on product enhancements delivering a better user experience
• + Spearheaded in collaborating with product owners on roadmap and guided them take strategic decisions on launch, ramp and global expansion

Feb 2019 – Mar 2022 · 3 yrs 1 mo · Chennai, Tamil Nadu, India

• + Created and built portfolio level self -serve dashboards with transactional, receiver and sender engagement metrics and trends to enable global product, marketing and finance teams understand performance of the portfolio
• + Led performance ops reviews and delivered presentations to senior leadership and product directors regularly to identify focus areas and worked on multiple deep -dives to cater to business needs
• + Worked on analysing spending patterns of recipients including withdrawals, checkout and P2P transactions after they receive funds from nonprofits through mass disbursements
• + Worked on A/B testing experimentations aimed at intelligently showcasing super-app capabilities, determining size of cards, type of modules that improved end conversion rates by 10%

Jun 2017 – Dec 2018 · 1 yr 6 mos

• + Worked with world's largest software company in the search advertising division to analyse the performance of voice search across different markets
• + Created business and client friendly data visualizations which were consumed by higher management for making strategic decisions and also for setting priorities for the following fiscal year
• + Helped to analyse advertiser accounts/campaigns in order to provide highly accurate recommendations employing best practices to find new keywords, improve their ad qualities and adopt new features

Jun 2016 – Jun 2017 · 1 yr

• + For a major Australian retailer, worked on customer segmentation based on their purchase patterns and stratification based on some attributes to get a final target list of customers who get various offers depending upon the type and other specifications of the loyalty program
• + Helped a major Australian retailer to measure the performance of the campaign using test and control methodology
• + Improved efficiency of the ecosystem by 20% by automating the existing reporting processes and by creating bandwidth to solve new business problems
• + Also, worked on allocation of Bonus points to customers based on their qualified purchases during the campaign period