Bhanu Prakash

Business Development Executive

Bengaluru, Karnataka, India3 yrs 8 mos experience

Highly Stable

Key Highlights

Acquired 4 million customers through innovative coupon strategies.
Expert in product-led growth and data-driven decision making.
Strong foundation in analytics and user-centric product development.

Stackforce AI infers this person is a Growth Product Manager with expertise in E-commerce and data-driven marketing strategies.

Contact

Skills

Core Skills

Growth MarketingProduct ManagementData Analytics

Other Skills

AnalyticsBusiness AnalyticsBusiness Growth StrategiesBusiness StrategyC (Programming Language)C++CouponingCustomer RetentionData ScienceData VisualizationEDAGTM StrategyGoogle AnalyticsGrowth StrategiesLeadership

About

Bhanu is a product-oriented growth professional with a strong foundation in data, experimentation, and user-centric thinking. At Flipkart, he works on scaling customer acquisition and retention through product-led growth initiatives — blending strategy, analytics, and execution to drive meaningful impact. He enjoys working at the intersection of business and product, with a focus on solving ambiguous problems, optimizing experiences, and driving user adoption through iterative improvements. Over time, he has built expertise in designing growth loops, personalizing journeys, and enabling decision-making through robust data systems. An IIT (ISM) Dhanbad alumnus, Bhanu has previously worked across analytics, product, and GTM functions. Outside work, he's passionate about photography, cars, and exploring emerging technologies like EVs and blockchain.

Experience

Porter

Senior Manager : Growth

Sep 2025 – Present · 6 mos · Bengaluru, Karnataka, India · On-site

Growth Marketing Manager focused primarily on launching and growing new verticals across Tier 1 and Tier 2 markets in India.

Flipkart

2 roles

Manager : Customer and Growth

Sep 2024 – Sep 2025 · 1 yr · Bengaluru, Karnataka, India

Driving customer growth and retention for BGM (FMCG and General Merchandise)

Assistant Manager : Growth

Jul 2022 – Sep 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Growing the customer base and retention for Flipkart through incentives (coupons) and product led solves
Acquired ~4Mn incremental customers (MAC) through couponing throughout the year 2023 (<70Cr total spends). Max scale achieved in Dec with 0.7Mn incremental MAC in just 9 days at a spend of 13Cr.
Managed and collaborated on 20+ successful product tracks across Softlines and Hardlines with an annualized impact of 3000Cr+ GMV
Introduced the next level of optimization in couponing, using ML models to decide the TG which led to an increase in efficiency by 25~30%

Growth MarketingCustomer RetentionCouponingMachine LearningProduct Management

Dunzo

Product Manager - Intern

Oct 2021 – Mar 2022 · 5 mos · Bengaluru, Karnataka, India

Worked with senior PMs and collaborated across teams to drive improvements on the user product.
Improved and successfully led the GTM of an internal tool to reduce the number of homepage layouts by 20x - to help scale Dunzo Daily.
Collaborated with both internal and external stakeholders to build a tool for benchmarking SKU prices on Dunzo.
Participated in user research to derive insights about how users perceive the idea of "fresh" in perishable consumables
Generated critical user insights from play store reviews
Optimised search tags for better discovery of items on the app
Derived critical insights by tracking metrics using analytics tools like CleverTap, Tableau and SQL.

User ResearchGTM StrategyData AnalyticsSQLTableauProduct Management

Axxela

Market Analyst Intern

Jun 2021 – Jul 2021 · 1 mo · Kolkata, West Bengal, India

Involved in US Bonds Futures, especially US 10yr bonds in International Markets
Utilized strong risk management skills to maximize returns for the firm analyzed & assimilated data, events, market information to determine market sentiments
Used technical & fundamental analysis to understand market structure for various commodities

Fotofreaks - the photography club of iit - ism

Coordinator

Oct 2018 – Jun 2021 · 2 yrs 8 mos · IIT ISM Dhanbad

Worked as student coordinator of the club.
Successfully covered numerous major events on the campus, hosted various workshops, competed at different levels.
Represented my college in street photography competition at InterIIT Cultural Meet 4.0
Collectively secured 2nd and 3rd position in the photography competition at InterIIT Cultural Meet 4.0
Organised Fotomela, an annual photography exhibition.