Oct 2024 – Apr 2025 · 6 mos · Bengaluru, Karnataka, India

• Full time parenting. Part-time exploring

Feb 2023 – Sep 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

• Led end-to-end marketing strategy and execution for a high-growth B2B SaaS startup, scaling ARR from $3.5M to $5M. Managed an 8-member team across content, demand generation, product marketing, and design functions.
• Established product marketing function from ground up, developing competitive intelligence framework and driving successful product launches and website revamp.
• Revamped content marketing, improving blog production from 65% to 120% vs plan and improved organic traffic metrics across the board.
• Optimized paid acquisition through agency partnership, reducing CaC across channels while expanding coverage to new products
• Built comprehensive email marketing automation and and in-product tooltips to address activation rates and churn.
• Launched successful video marketing program including product tutorials and influencer collaborations

Jun 2022 – Nov 2022 · 5 mos · Bengaluru, Karnataka, India · Hybrid

• Curtailed by 2022 layoffs :)
• Drove product marketing strategy for India and ANZ markets at world's leading payments platform. Led strategic initiatives for market expansion and new product launches.
• Developed comprehensive GTM strategy for India market across sales, marketing, and customer success
• Executed accelerated pricing rollout in New Zealand, completing in 1 month vs standard 3-month timeline
• Created product-market fit analysis and ICP definition for key segments of ANZ.
• Led strategic planning for UPI product launch and market expansion

Mar 2020 – Jun 2022 · 2 yrs 3 mos · Mumbai, Maharashtra, India · Hybrid

• Led marketing function for Series A fintech SaaS startup, building marketing engine from scratch and establishing market presence in supply chain financing space.
• Built and scaled complete marketing and sales development infrastructure including lead scoring, qualification, and nurture flows
• Launched and managed successful content marketing program including whitepapers, video content, and industry-first CFO podcast
• Established SME marketing ecosystem using WhatsApp integration, driving significant user acquisition
• Led PR strategy resulting in 6 major feature stories and multiple industry awards
• Improved lead quality and reduced CPL by 20% through optimized LinkedIn campaigns

Feb 2018 – Oct 2019 · 1 yr 8 mos · On-site

• Led marketing operations and growth initiatives for Constant Contact's expansion in APAC region, managing team of 18 across multiple marketing functions.
• Executed acquisition campaigns achieving above-par view rates and CAC metrics vs mature markets
• Developed and executed content strategy for APAC/LATAM markets, producing 30+ high-impact content pieces in < 6 months
• Scaled marketing operations team from 10 to 18 members while improving operational efficiency

May 2017 – Feb 2018 · 9 mos · On-site

• Built cloud hosting from raw product into functioning business, set up entire marketing and brand org. Increased signups by 30x, organic traffic by 4x and paying customers by 5x
• Product strategy, feature roadmap and product-market fit
• Brand competitive strategy, TG segmentation & positioning
• Developed paid and earned marketing plan, scaled up and managed CPC campaigns on Adwords, GDN, social media
• Launched social media presence
• Content marketing strategy, blog and tutorial database
• Drove rapid fixes in product; initiated A/B testing product-wide; implemented email customer lifecycle

May 2015 – May 2017 · 2 yrs

• Led project to map cross-channel customer journeys; planned implementation of big-data customer journey analytics platform
• UI and UX enhancement to 10 Jio digital products - Product evaluation, improvement identification, development, steering through approval process. Averaged a 25% UX improvement across digital products and 100% on-time delivery
• Employee Launch – Managed development print and digital creatives for employee launch
• Management of external design agencies. Consisting of 20+ designers + 3 FTE Project Managers

Jun 2013 – Dec 2014 · 1 yr 6 mos

• Repositioned brand from pure pharma to hybrid FMCG + pharma (OTC) model, driving 34% growth in 2014, highest ever monthly sales, achieving over 102% of target (Jan-Aug ’14).
• Pharma to consumer transitional Brand Strategy
• Digital Marketing – Created website content & designs for Digene + 3 other brands, social media and paid search campaign strategy
• Managed execution of all campaigns in TV, Print, Cinema, Outdoor & Retail POS
• Managed all market research (BRand Track, U&A, link tests).
• Built mobile-based Business Intelligence tool for real-time sales data reporting
• Managed launch of brand line extension from inception to launch in market
• Coordinated manufacturing and supply for 21 SKUs, ensuring sufficient stock at all depots

May 2012 – May 2013 · 1 yr

• Created ‘Smart Mother Smart Baby’ – an umbrella brand for infant and maternal brands to Healthcare Professionals, New and Expectant Mothers and Nurses
• Executed BTL campaign in 250 clinics nationwide under umbrella of ‘Smart Mother Smart Baby’. Met with positive feedback from salesforce, led to increased prescription rate from these clinics over time
• Re-Launched website for infant & maternal brands. Managed pilot paid search campaigns and call based conversions.

Aug 2010 – Mar 2011 · 7 mos · Mumbai

• Led team of 15 for execution of over 30 offshore IT risk assessments for BFSI clients of E&Y US and Europe
• Business Continuity & IT Controls Implementation for an Indian Pvt. Sector Bank

Jul 2007 – Jul 2010 · 3 yrs

• M&A Due Diligence Reviews (DDR): Lead consultant for DDRs on acquisitions in IT, Oil and Gas & Publishing
• APAC Subject matter expert for all Business Continuity Business Development activities
• Built 3 MS-Access based tools for Risk Assessments and M&A IT Due Diligence

Jan 2006 – Jan 2007 · 1 yr

• Lead QA resource for large-scale data migration from archive databases to new financial reporting platform (Hyperion)
• Successfully managed project to ETL all company historical data from Sybase archives onto current Oracle database to feed into Hyperion