Shashank Gupta — Product Manager

19+ years of Tech and 14+ years of Product experience. Currently, Currently, Group product manager at Uber leading a team of PMs. Responsible for growing mobility products in India, Fleet management, Valet and ONDC. Globally, incubating all these efforts from 0 to 1. I was responsible for Growth and activation of Twitter users. At Google,I was responsible for commercialisation of Youtube verticals. Paved the way for more compelling, safe and meaningful Brand Ads on Youtube. Powering the next big billion in revenue using 'context' and 'content' a.k.a contextual ads. Ref: https://support.google.com/google-ads/answer/10070012?hl=en Prior to this, I was responsible for 'self serve' video reservation ads. Ref: https://support.google.com/displayvideo/answer/10273315?hl=en https://www.campaignsandelections.com/campaign-insider/how-to-take-advantage-of-youtube-s-instant-reserve In an earlier avatar at Google, I was responsible for establishing the cutting edge standards of enterprise Identity and Access Management. I paved the path for the first pure corporate IDaaS product from Google. I am passionate about scaling out elegant and simple user centric product solutions. Expertise in creating products that showcase machine-learnt Intelligence derived from large volumes of user data and analytics. Before Ads, pricing and cloud, I spent my time on Bing Search relevance, personalisation and Cortana assistant experiences for 5 yrs as a Senior product manager. Loved building intelligent and relevant experience for users worldwide. Key product experience areas : 1- Brand Ads 2- Contextual Signals and Algos 3- Automated pricing and forecasting 4- Brand and account safety 5- Identity Standards and account security 6- Assistant experiences 7- Local experiences 8- Search 9- Growth Project timeline - Contextual Ads, Instant Reserve, Youtube Select, Enterprise Identity (OIDC, SAML,SCIM), Enterprise Directory, Cortana, Search Entity Pane, Bing Search Relevance, Content Ranking, Search Alteration, Bing Speller, Telstra Audit and Reporting Product work with ML Most of my products have used machine learning and NLP. Here are some of the product areas that used machine learning under the hood - Search queries (Speller) Content Understanding for Search ranking (Web document quality) Video Safety and language classification Document classification and disambiguation Language and intent detection

Stackforce AI infers this person is a Product Management expert in MarTech and SaaS industries.

Location: Hyderabad, Telangana, India

Experience: 20 yrs 4 mos