Feb 2023 – Oct 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Leading all Marketing, Growth & Product Initiatives

Dec 2021 – Feb 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

• In this role I lead various Digital Marketing initiatives like Creator Partnership, Influencer Marketing, Affiliate Marketing, Content Marketing (online courses creation) for US, Europe markets.
• My role involves working with creators to create branded video content, courses, campaigns which helps InVideo drive traffic, signups (top of the funnel), Activations & Paid Subscriptions while keep the customer acquisition cost (CAC) low & increase ROI (LTV/CAC - 3)
• I use Amplitude, Google Analytics, Tapfiliate, Metabase, Chartmogul, Moengage like tools the user journey and double down on marketing strategies which gives us desired paid subscriptions.
• My KRA involves increasing # of creator partnerships, drive revenue, content creation, funnel analysis, user persona identification, managing churn & retention
• Worked with a global team of 6 professionals to onboard creators & drive marketing initiatives across these markets
• Partnerships team contributes ~25% to the overall business (revenue) & have worked with >500+ creators across the globe

Oct 2020 – Dec 2021 · 1 yr 2 mos · Bengaluru, Karnataka, India

• In this role I started influencer marketing division at Unacademy-Test Prep Business as part of the Go-To-Market strategy
• Scaled the direct attributable revenue to $5M ARR in 12 months, resulting in revenue growth of 10x
• Worked with 1,000+ creators across YouTube, Instagram etc. to promote Unacademy value offerings
• Managed a team of 20+ professionals who worked with me to promote 30+ categories via these creators
• Ran category wise marketing campaigns across various social media channels to drive traffic, revenue for these categories
• Designing marketing campaign with optimal keywords research, driving traffic, app downloads, signups, activations, revenue with low CAC and high LTV were my major KPIs.
• Marketing tools I used for our funnel analysis – Google sheets, Google Analytics, Appsflyer, Tableau, VidIq, SocialBlade
• I was also leading campus ambassadors program for Unacademy, we had ambassadors from 250+ colleges across India and driving $3M revenue from this channel.

Sep 2019 – Oct 2020 · 1 yr 1 mo

• In this role I managed the offline sales for the Luxury & Upscale Hotels of OYO (3,4,5 by OYO).
• Laisoning with Offline Travel Agents, Hotel Sales team, Corporates to deliver the AOP
• Worked on the price prediction model to compete with other premium hotel chains in India
• Forecasting sales, pricing, revenue (rooms & events) were part of my KPI in this role.

Jun 2019 – Aug 2019 · 2 mos

• In this role I launched premium coffee chain brand for the company.
• Idea to implementation in 60 days.
• Worked with cross functional team(Brand, Vendor management, Tech,Transformation) to deliver the brand on time.
• Onboarded PMC contractor, OSK Vendor, branding company to help in launching the brand.
• Market Mapping - Mapping of top coffee chain in India(brand, pricing, menu) to understand India coffee industry.
• Curated Menu, pricing, location for the brand.
• Develop marketing plan to generate sales for the first coffee shop brand.

Mar 2019 – May 2019 · 2 mos

• In this role I worked as a program manager for enterprise business development.
• Closed Hotel deals with top builders in India, mapped builders, wealth managers, IPC, brokers to get high quality leads.
• Worked with on ground business development team to manage end to end supply.
• Set processes for the team which helps in reducing TAT for lead to conversion.
• Helped the team to hire business development managers to deliver the AOP.

Jul 2018 – Oct 2018 · 3 mos · Gurugram, Haryana, India

• In this role, I worked with the Franchise Business team to onboard institutional builders inventory for OYO Townhouse Brand.

Oct 2013 – Jun 2017 · 3 yrs 8 mos · Ahmedabad Area, India

• In this role I created educational games for students of class 2-8th. I worked on Javascript, HTML, CSS languages to create these games

Jul 2012 – May 2013 · 10 mos · Ahmedabad Area, India

• Entrepreneurship Cell of DAIICT