Jan 2021 – Apr 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• I joined apna very early in its journey, leading Business, Growth & Strategy for the start-up. Led significant scaling of the business and customer base, set up and led multiple functions, drove the 0-1 monetization journey and was instrumental in key fundraises for the company.
• Growth & Business
• Geographical & market share expansion: catapulted from 7 to 75 cities, 2x market share
• Customer acquisition & engagement: scaled 10x customers, 15x transactions
• Monetization: spearheaded 0-1 revenue journey for apna and grew it from 0 to $xM ARR in ~6 months
• Profitability: drove company-wide monthly burn reduction of 50% while growing revenue
• Org building & People
• Org development: built and led multiple functions from scratch; Sales (Enterprise, SMB), Marketing (Digital, Brand, PR), Revenue operations & Strategy, FP&A, HR & Talent
• Talent acquisition: hired key senior talent from top tier firms (eg. BCG, Uber, Myntra, Urban Company), and premier institutes (eg. IIT, IIM, Ivy Leagues); grew the Business org from 10 to 200 FTEs
• Investor Relations & Finance
• Fundraising: jointly led all capital raise efforts with the Founder post Series A, helping raise over $180M from Tier 1 VCs such as Tiger, Sequoia, Insight, Lightspeed

Jan 2020 – Oct 2020 · 9 mos

• Led teams, alongside senior client stakeholders across corporate strategy, M&A, marketing and operational management topics. Executed engagements across multiple geographies, living and working in US, UK, China, Italy. Deeply involved in “citizenship” activities related to people development, employee wellness, recruiting
• Focus on Corporate strategy (growth, M&A)
• Led turn-around growth strategy for China business of $10B global firm; focused on eCommerce and geographical expansion
• Developed new market entry and 5-year growth strategy into the US for an Italian firm; developed a comprehensive consumer/ competition/ technology trends landscape
• Supported new CEO of a public firm to prepare and present 3-year corporate strategy to the Board
• Developed strategic roadmap for a Japanese equipment manufacturer serving high-tech industries
• Developed business unit strategy for a US consumer electronics manufacturer, using game theory
• Led demand centric growth strategy and integrated brand planning for China business of a $25bn global firm; extensive qualitative and quantitative consumer research
• Led several projects across multiple mergers to identify synergies, develop plans to capture, identify resources & enablers and maintain business continuity
• Also experienced in Operational and Sales management
• Led the operations network optimization for US manufacturer in the process of an acquisition
• Led effort to increase responsiveness to customer orders by 60%, optimize inventory levels, and revamp demand planning for a $5bn manufacturer
• Drove transportation operating model re-design for a high-growth $5bn distributor
• Led route to market, sales & distribution strategy development for consumer goods firm

Sep 2015 – Dec 2019 · 4 yrs 3 mos

Sep 2013 – Aug 2015 · 1 yr 11 mos

Jun 2012 – Aug 2012 · 2 mos · Greater Chicago Area

• Developed growth strategy for a $10B global manufacturer of industrial products. Analyzed attractiveness of a new market by examining barriers to entry and competitive landscape.

Nov 2009 – Aug 2011 · 1 yr 9 mos · Mumbai, Maharashtra, India

• India's largest Cash Management and Payment Solutions firm, and the world's fifth largest ATM Cash Management company. Majority-owned by The Blackstone Group (2009-2015), presently owned by Baring PE Asia.
• I was hired into the role by Blackstone to support the new CEO (ex-Microsoft India Head) as his Business Manager to help turn around the firm, and drive high growth. Role included:
• Developing strategic recommendations, on-boarding cross-functional leaders for proposed change, and liaison with investor group
• Devising, scoping and executing high-impact projects for the CEO, including due-diligence, mergers and acquisitions, customer acquisition, sales incentive re-design, vertical integration
• Spearheading creation of strategic alliances and partnerships
• Institutionalizing new "ways of working" across key functions (finance, business development, sales)
• Collaborating cross-functionally to drive process re-engineering
• Driving FP&A (financial planning and analysis) for several business units

Oct 2008 – Nov 2009 · 1 yr 1 mo · Mumbai, Maharashtra, India

• One of the founding members of the Analytics team at Barclays during the launch of their credit cards (payments) business in India.
• Responsible for supporting Head of Business Intelligence, in building and scaling all aspects of the Analytics and Risk Management function, and developing strategic recommendations to minimize portfolio credit loss, and maximize consumer spends and revenue.
• Drove hiring, training and mentoring ~10 new team members
• Established back-end and front-end data management tools, analytical engines and management reporting dashboards
• Led the team to conduct complex financial modelling, and big-data analysis to meet goals

Oct 2007 – Sep 2008 · 11 mos · Mumbai, Maharashtra, India

Jun 2006 – Sep 2007 · 1 yr 3 mos · Bengaluru, Karnataka, India

• One of India's largest diversified multi-national conglomerate. Featured as Asia's Fab 50 by Forbes, India's most admired company by Fortune
• I was responsible for designing and implementing automation and engineering projects for tobacco division.