Nov 2021 – Jul 2023 · 1 yr 8 mos · India

• Led multiple initiatives focused on enhancing user retention, engagement, and the active user base. Directed the revamp of the recruiter experience and improved the job posting funnel, ensuring accuracy of inputs for better job-candidate matching.
• Focused on empowering product managers, designers, analytics, and engineering teams to build value across in-app and off-app interfaces. Improved interview turn-up and candidate shortlisting rates through deeper analysis and optimized platform products to maximize user satisfaction and engagement.

Jun 2021 – Nov 2021 · 5 mos

• Owned the product growth and performance marketing verticals. Developed product marketing automations for engagement and conversion, and optimized acquisition strategies with a $1 million monthly budget, resulting in a 150% improvement in ROI.

Dec 2019 – Jun 2021 · 1 yr 6 mos

• Grew ARR by 2x over with 70% contribution coming in exclusively from Martech channel scale up.
• Worked with product, design, analytics and engineering teams to experiment continuously with engagement and retention frameworks, resulting in 100% growth in active user base and a 20% boost in retention over a period.
• Worked closely with platform engineering and marketing automation SAAS tools to architect the product-marketing-tech stack to improve the efficiency of user channels, resulting in a annual savings of + 100k$

Mar 2018 – Mar 2019 · 1 yr · New Delhi, Delhi, India

• Led the development from scratch for a global fitness marketplace, focusing on security and supporting multilingual, multi-currency environments using the MERN stack.

Jul 2017 – Mar 2018 · 8 mos

• Worked closely with acclaimed producer Kartikeya Narayan Singh, managing all aspects of pre-production and production. Ensured smooth execution while adhering to tight budgets and timelines. The film premiered at the 75th Venice International Film Festival, earning critical acclaim and later streaming globally on Netflix.
• Successfully navigated the challenges of an independent film by balancing limited resources and coordinating diverse creative processes. This role enhanced my project management, budget coordination, and cross-functional team collaboration skills. Facilitated communication among various creative departments, maintaining high production standards and streamlined operations in a dynamic environment.

Mar 2015 – Apr 2017 · 2 yrs 1 mo · New Delhi Area, India

• Led the digital marketing strategy and execution for one of India's leading jewelry brands. Managed SEO, social media, and performance marketing teams to enhance brand visibility and drive online sales.

Jul 2011 – Mar 2015 · 3 yrs 8 mos · New Delhi, Delhi, India

• Started in 2011, Bigbite.in was a B2C online food marketplace designed to connect individuals with local restaurants. As the leader of the tech, product, and digital marketing pillars, I guided the company from its inception to significant milestones. We bootstrapped the platform to include over 2,000 restaurants, achieving an ARR of $200k by 2014.
• Operating as first movers in Delhi-NCR, India, during a time when the digital ecosystem was still in its nascent stage, we pioneered efforts to build user engagement and trust. We focused on creating a delightful user experience and establishing a reliable alternative revenue channel for restaurants, reaching customers beyond their immediate neighbourhoods. Despite the early market challenges, we provided groundbreaking solutions that paved the way for future digital advancements in the industry.
• Unfortunately, despite our initial successes, the venture faced challenges due to market conditions and high burn rates, leading to its eventual closure. This experience, though, provided invaluable lessons in startup dynamics, market adaptation, and resource management.

Jun 2010 – Jun 2011 · 1 yr

• Developed a sophisticated patent claims research tool for USPTO datasets using Java, Struts, Spring, JSF, Apache Tomcat, and Hibernate. Enhanced the efficiency and accuracy of the patent filing process, collaborating with cross-functional teams to ensure seamless integration and robust backend performance. This project honed my software development and analytical skills, providing a strong foundation for future technical endeavours.