Nov 2018 – Apr 2019 · 5 mos · Bengaluru Area, India

Jul 2018 – Nov 2018 · 4 mos · Bengaluru Area, India

• Leading the Automation Platforms Projects
• Setting up the M.A Platform from scratch. (includes: Sfdc integration, data flow, creating fields, setting up scoring model, lead management, data cleaning, partition set up, creating tags, creating channel, installing API )
• Mapping of fields between Automation Tool and SFDC CRM.
• Create, manage, and support marketing campaigns.
• Weekly meeting with senior management on new demand generation project. Suggesting the industry best practices.
• Hands on experience in developing Email Programs, Email template, Event Program, Dynamic Content, AB Testing, Data cleaning, Segmentation, List Import, Smart List etc.
• Creating monthly reports (lead creation, form fill out, web page visits, MQLs, PPC campaigns, email performance)
• Helping Designing team with design of email templates and implementing the Nurture Program.
• Create, manage, and support marketing campaigns to drive sales leads and increase prospect engagement.
• Experienced in creating responsive forms, landing pages (guided), email templates for the marketing program.
• Managing a webinar program from creating event over Webex /zoom/Eventbrite, inviting prospects and post-webinar activities

Jan 2018 – Jul 2018 · 6 mos

Dec 2016 – Dec 2017 · 1 yr

• Handling inbound marketing campaign E2E.
• Perform tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Optimize copy and landing pages
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Created multiple campaigns using various marketing automation tools and email outreach for the company clients.
• Creating various plans for the company with the key focus on company's services, budget, and ideologies.
• Managing the in-house operations of the company for smooth function of work.
• Assisting team members in Marketing research, Database building & creating a successful sales process.
• Market Research on Industries like Information Technology Industry, Computer software, Finance & Banking, Healthcare, Manufacturing etc.
• Tools and software-Marketo, Salesforce, Active Campaign, Intacct, Get response, Google Analytics, Google Tag Manager, Google AdWords, Google Keyword Planner, Wordpress, Sem rush, spyfu, Moz,GTM.
• About Digiby
• Digiby is marketing consulting firm, with a team of experienced and certified consultants, who have worked in multiple domains and across multiple technology stacks.Digiby believes ROI to be the key to any business goals and thus guides and assists you through your planning, strategizing, and execution phase to ensure your marketing needs meet the desired goals both functionally and economically. Digiby provides specialized skill from Marketing Automation to CRM with core expertise in Marketo and Salesforce. To know more about how you could partner with Digiby feel free to contact us

May 2016 – Nov 2016 · 6 mos · bangalore

• Working in ICICI bank as deputy manager, responsible for handling privileged customers with their various financial requirements, of daily maintenance of cheque book, account opening, money transfer and MIS.
• Also involved in customer profiling for potential up-selling Investments / Loan based ICICI products.
• Proficient in product knowledge of all major retail banking products of ICICI with hands on experience in presenting and educating the customers about those products. Am also responsible for managing a team of people who are responsible for sales and operations.

Jul 2015 – Sep 2015 · 2 mos · Bengaluru Area, India