Akriti Gupta

CEO

Gurugram, Haryana, India13 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Over 10 years of experience in the baby and children category.
  • Expert in scaling businesses from zero to one.
  • Strong leadership experience in consumer insights and strategic sourcing.
Stackforce AI infers this person is a B2C expert in Kids Lifestyle and Consumer Products.

Contact

Skills

Other Skills

Business StrategyCustomer ServiceLeadershipManufacturingMarket ResearchMarketingMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointRetailTeam Management

About

Baby and children category expert with more than 10 years of experience in the industry. Experienced in scaling businesses from zero to one, Consumer Understanding, PnL management, supply chain, strategic sourcing, deep distribution understanding and Leadership experience. Experienced in manufacturing, designing, consumer insight, distribution and retail across all types of channels in Kids Lifestyle. High Performance Entrepreneur 2.0.

Experience

Loopie

Founder and CEO

Feb 2024Present · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

  • Thoughtfully designed baby gear and much more that fits seamlessly into your life.
  • For the new generation of parents, raising the next generation of kids.

Juno mom

Founder and CEO

Feb 2024Present · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

  • Juno Mom is India 1st postpartum care brand focused only on new mums and their well being.
  • www.junomom.in

Jollee

Founder and CEO

Jan 2022Sep 2024 · 2 yrs 8 mos · Bangalore Urban, Karnataka, India

Udaan.com

Category Manager (Womenswear | Kidswear)

Dec 2018Jan 2022 · 3 yrs 1 mo · Bangalore

  • Responsible for the womens wear category top line, revenue, and cost metrices.
  • Started and scaled the Kidswear category to a respectable business size. Set up the right foundations, defined effective team structures, KPIs and processes. Solved and streamlined the fundamentals of the Kids Clothing business in a holistic manner.
  • Built PAN India supply from the right markets, right supply mix and suitable business models.
  • Unlock PAN India demand suited for the diverse set of Kidswear B2B retail points.

Wealth advisors (india) pvt. ltd

Assistant Vice President

Sep 2017Nov 2018 · 1 yr 2 mos · Chennai

  • Wealth management of Clients (HNIs, UNHIs, Corporates,Trusts, Endowments and Family Offices) in various avenues like Equities, Bonds and other alternate assets. Monitor and advice Clients on their investment portfolios, rebalance their asset allocation basis their goals, threats and opportunities.

Tiny toddler

Entrepreneur

Oct 2015Dec 2017 · 2 yrs 2 mos · Chennai Area, India

  • Tiny Toddler: kids wear brand with in house manufacturing and designing.
  • Sales and Marketing:
  •  Established Tie ups with national brick and mortar chains like Future Group Central (presence in 4 out
  • of 18 cities), Toonz retail stores ( 5 stores in Kerala) and BabyOye Mahindra ( 14 stores across 10 cities).
  • Seller with online market places like Firstcry and Hopscotch.
  •  Devised strategy for market entry, product strategy, replenishment plan and end of season clearance.
  •  Conceptualized and designed the store layout for product placement. Developed official e commerce website, created marketing campaigns on other portals and social media
  • Design:
  •  Designed around 200 dresses and converted around 100 in bulk production.
  •  Launched two seasons of spring summer and one season of autumn winter collection.
  • Manufacturing:
  •  Set up a manufacturing unit of 600 sqft area, with installed capacity of 50 dresses per day.
  •  Hired and led a team of 9 people including production and administrative staff.

Snugons

Co founder

Jul 2014Jun 2015 · 11 mos · Ahmedabad

  •  Created and conceptualized range of Women's and Kids footwear, retailed both on offline and online channels.
  • Developed products including in house slippers – Snugs, hotel amenities – soap, shampoo and in room slippers, lifestyle shoes for women with handcrafted cotton fabric and baby shoes.
  •  Sales for hotel amenities in Ahmedabad, Mumbai and Jodhpur. Supplied to The Residency, The Park and sampling for Oyo Rooms. Participated in international trade fair, Delhi for sales of handicraft shoes

Aditya birla group

Marketing Intern

Apr 2014May 2014 · 1 mo · Kolkata Area, India

  • Devised a strategy for increasing domestic market share of tea by entering with regional brands in select states.
  • Understanding private label packaging and deciding the type of packaging for sale.
  • Understanding supply chain, market share and campaigns of existing national and local brands in three states (MP, Orissa and Chhattisgarh).
  • Analysed & identified opportunities in domestic tea market by primary and secondary research.
  • Travelled to 3 states- Uttar Pradesh, Odisha and Rajasthan comprising 10 rural and 7 urban areas.
  • Secondary research by studying annual reports, research documents, industry data and ORG data
  • Discussion with consumers, local tea companies, national tea companies, dealers, retailers, wholesalers, supermarket/ hypermarkets, hotel industry and traders.

Indian institute of management ahmedabad

SECRETARY, Cultural and Social Affairs Committee

Dec 2013Dec 2014 · 1 yr · Ahmedabad Area, India

  • Elected to highest student body by 450students that acts as an interface with administration & appointed 27 club heads.
  • Revised SAC Constitution which governs activities of students in campus after a span of 9 yrs.
  • Led a team of 26. Member of Sports and Recreation Activities committee.
  • Increased the number of celebrations from 13 to 31 or 140% improvement in the number of activities. Initiateded events like Valentines' Day Party, Kite Festival, Holi, Christmas, Graffiti, Campus Radio, “Food Festival” for the first time in campus.
  • Revamped SPIC MACAY by inviting Padmashree awardee KumadiniLakhia in campus.
  • Organized events like "Welcome the Faccha" week (involving 915 people), Talent nite (for 530 students), Farewell for seniors (for 400 students).
  • Took up the Swaccha Bharat Abhiyan nomination by “Priyanka Chopra”, cleaned “Valmiki nagar”.

Aricent

Software Developer

Nov 2011Jun 2013 · 1 yr 7 mos · Gurgaon, India

  • Best technical Project Award among 15 teams during training period at Aricent
  • Team Excellence Award for ownership towards streamlining automated CI framework
  • Novice techie Award among 40 employees for excellent performance
  • Automation of Continuous Integration process of RNC project and creating deliverable code.
  • Reducing manual effort for increasing efficiency via implementing automated scripts.
  • Implementing quality checks in search of potential bug and taking corrective measures.
  • Involved in the transport resource module for the client Nokia Siemens Network

Education

Indian Institute of Management Ahmedabad

PDGM

Jan 2013Jan 2015

Kalinga Institute of Industrial Technology (KIIT) University, India

Bachelor of Technology (B.Tech.) — Computer Science

Jan 2007Jan 2011

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