Yogesh Soniwal

Director of Engineering

Bengaluru, Karnataka, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

11+ years of experience in data science.
Led significant ad revenue optimization projects.
Expertise in machine learning and predictive modeling.

Stackforce AI infers this person is a Data Science expert specializing in Ad Tech and Fintech industries.

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Skills

Core Skills

Data ScienceMachine LearningPredictive ModelingAd TechCredit Risk ModelingImage Processing

Other Skills

AlgorithmsCC++CUDACommunication SystemsComputer VisionData AnalysisData EngineeringData StructuresDjangoGPU ProgrammingITKLaTeXMITKMathematica

About

Data scientist with 11+ years of experience designing and deploying large-scale ML systems at Target, Walmart, Paytm, and Samsung. Expertise includes search ads monetization, synthetic control for campaign lift, budget allocation via optimization, and multi-objective reinforcement learning. Applied ML across domains including programmatic advertising, credit risk modeling, customer behavior analytics, and medical image processing. Skilled in translating complex business objectives into production-grade models. Currently working as a Director of Data Science at Target’s Roundel (Ad Tech), leading measurement and forecasting data science efforts.

Experience

Target

2 roles

Director Data Science (Ad Tech)

Promoted

Oct 2025 – Present · 5 mos

Leading measurement, forecasting and insights workstream of Target's Ad tech (Roundel)

Data ScienceMachine Learning

Lead Data Scientist

Sep 2022 – Oct 2025 · 3 yrs 1 mo

Enhanced campaign effectiveness measurement algorithm
Optimized ad campaign performance through in-campaign optimization using LP formulation and contributed to an incremental sales of 1B$ annually

Machine LearningPredictive Modeling

Career break

Health and well-being

Jun 2022 – Aug 2022 · 2 mos · Jaipur, Rajasthan

Walmart global tech india

2 roles

Staff data scientist

Dec 2021 – May 2022 · 5 mos

Mentored a team of 4-5 data scientists

Data Science

Senior Data Scientist

Oct 2019 – Nov 2021 · 2 yrs 1 mo

Worked on ad placement and ad revenue optimization for Walmart search in-grid ads
Helped team achieve an incremental annual ad revenue of 80M$ using identified optimal ad slots

Ad TechData Science

Paytm

Senior Data Scientist

Feb 2018 – Sep 2019 · 1 yr 7 mos · Bangalore

Built pre-acquisition, post-acquisition and post-delinquency scorecards for Paytm Postpaid and helped scale the business from 0 to 7.5M in less than a year and reduce the DPD-90 loss rate by 15%
Built data engineering pipeline for analysis and productionisation of models

Data ScienceCredit Risk Modeling

Ovid capital llc (pervazive/thunkworx)

R&D Head (Data Science) - Consultant

Jun 2016 – Feb 2018 · 1 yr 8 mos · Bengaluru Area, India

Built hotel rooms demand forecasting model for the US market using Google Trends search index as a leading indicator
Built a supervised image classifier for traveller uploaded photos on TripAdvisor
Invented a dimensionality reduction algorithm for any high dimensional non-negative digital data

Data ScienceMachine Learning

Finomena

Data Scientist

Dec 2015 – Apr 2016 · 4 mos · Bengaluru Area, India

Built delinquency model for consumer durable loans product

Data Science

Samsung electronics

Senior Software Engineer

Aug 2014 – Dec 2015 · 1 yr 4 mos · Bengaluru Area, India

Worked in Visualization team in Healthcare and Medical Equipments department and developed algorithms for clinical applications
Contributed to 2 conference papers (IEEE-EMBS and MICCAI-IMIC) in Medical Imaging domain
Optimized performance of clinical applications with GPU porting of image processing algorithms (Registration, Warping, Morphological Methods)
Won team level jury award in Samsung's annual TechFair

Machine LearningImage Processing