Ankur Paliwal — Digital Marketing Specialist

Ankur helps organizations to take their businesses online and execute customized digital marketing strategies across search engines and social media platforms. With more than 6.5 years of experience working with early stage startups in HR-Tech and advertising agency , Ankur has focused upon the following :- • B2B lead generation via different digital channels (linkedin, Google ads, Facebook ads) • Website planning • Content creation and scripting (E-mail templates, Video tutorials, product marketing videos, animated presentations etc) • Branding Activities • Competitor analysis with respect to product/services • Customer journey management • E-mail, Whatsapp and SMS chain reminders for every event • E-mail marketing • Drip Marketing • A/B testing • Landing page creation and testing • Agency and vendor management • UX overhaul for product website and dashboard • Feedback and feedforward • Digital team building and management Ankur is proficient in the below skills :- 1. LinkedIn Marketing and campaigns 2. PPC campaigns (Google Ads) 3. Social Media Marketing and Management 4. Display Advertising 5. Re-marketing 6. E-mail Marketing 7. Powerpoint Presentations 8. Whatsapp and SMS marketing If you are a looking for a marketer who can help you with over all Digital Marketing and Product Marketing strategies or any of the above or more, please get in touch - ankurpaliwal1@gmail.com It would be my never ending dedication to maintain the spectrum of integrity and honesty and serve you with ethics.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Location: Gurgaon, Haryana, India

Experience: 9 yrs 6 mos

Skills

Digital Marketing
Campaign Management
Performance Marketing
Product Marketing
B2b Marketing
Advertising Operations

Career Highlights

Achieved 12x–15x ROAS through optimized marketing strategies.
Led successful B2B lead generation campaigns across multiple platforms.
Expert in managing cross-functional teams for seamless execution.

Work Experience

Ascent Outdoors

Marketing Manager (2 yrs 3 mos)

Vasitum

Product Marketing Manager (2 yrs 10 mos)

Korra

Ad Ops Manager (5 mos)

VDOHire

Core Team Member (3 yrs 10 mos)

Synergy Relationship Management Services Pvt. Ltd.

Deputy Manager-Marketing and Strategic Alliances (3 yrs 11 mos)

Education

Master of Business Administration (M.B.A.) at The NorthCap University

Bachelor of Business Administration - BBA at Maharshi Dayanand University

X at Holy Child School Sonipat, South Point Public School,Jankidas kapoor public School Sonipat,NIMS pitampura,NCU/ITM gurgaon

Ankur Paliwal

Digital Marketing Specialist

Gurgaon, Haryana, India9 yrs 6 mos experience

Key Highlights

Achieved 12x–15x ROAS through optimized marketing strategies.
Led successful B2B lead generation campaigns across multiple platforms.
Expert in managing cross-functional teams for seamless execution.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Digital MarketingCampaign ManagementPerformance MarketingProduct MarketingB2b MarketingAdvertising Operations

Other Skills

Advertising CampaignsAffiliate MarketingB2B Marketing StrategyB2B softwareBrand ManagementBusiness Digital TransformationCampaign ExecutionCampaign StrategiesCanvaCompetitive AnalysisContent ManagementContent MarketingDigital StrategyEmail MarketingFacebook Ads

About

Experience

Ascent outdoors

Marketing Manager

Dec 2023 – Present · 2 yrs 3 mos · United States · Remote

Remote Peaks | Ascent Outdoors, Miyar Adventures, Fisherman’s Marine & Outdoors, Tacoma Bike, OMC Gear
Spearheading multi-brand digital marketing operations for 5 leading outdoor gear brands across the U.S. market.
Developing and executed data-driven, multi-channel marketing campaigns across Google Ads, Email, SMS, and Affiliate Marketing.
Directing a cross-functional team of designers, email marketers, and web specialists, ensuring seamless campaign execution and consistent brand identity.
Delivered 12x–15x ROAS through optimized performance marketing and conversion-focused ad strategies.
Adopted AI creative tools to generate high-performing creatives and email content, reducing production time by 40% while improving CTR across campaigns.
Streamlined workflows between U.S. and offshore teams to ensure on-time campaign rollouts and high-quality deliverables.
Managed marketing budgets with a focus on ROI maximization, cost optimization, and KPI-driven growth.
Achieved over 100+ successful seasonal and conversion-led campaigns driving measurable revenue lift and customer retention.

Google AdsEmail MarketingSMS MarketingAffiliate MarketingPerformance MarketingCampaign Management+1

Vasitum

Product Marketing Manager

Jan 2021 – Nov 2023 · 2 yrs 10 mos · Noida, Uttar Pradesh, India

Vasitum - A Full Stack Recruitment Automation Platform.
Brings together the broken pieces of recruitment cycle together and automates them, making recruiters life easier in sourcing, screening, scheduled ling, assessments, background checking or document collection.
My work activities revolve around the following:
Strategizing and planning marketing campaigns for B2B and B2C market.
Managing a team of content writers, social media managers, graphics and motion designers.
Executing organic campaigns for B2B lead generation leveraging professional media platform.
Leveraging content marketing for brand awareness and website traffic targeting jobseekers from Tier 1, Tier2 and Tier 3 geographies through different social media platforms.
Enabling smooth execution of Email marketing campaigns focusing lead generation for B2B side and jobseeker signups on the website for B2C side.
Experimenting with different media mediums to generate awareness and consideration among the target group
Managing and collaborating with publishers for performance campaigns.
Executing paid campaigns for different social /professional media and SERP’s.
Brand management and brand building for Vasitum and its parent company Maven Workforce.
Brainstorming ideas related to creatives ranging from carousals, videos, posts banners , Instagram reels, YouTube shorts etc.
Ensuring smooth execution of daily activities related to social media, professional media, email campaigns.
Focusing on Team happiness quotient, culture building among peers, work life balance and good mental health.

B2B MarketingContent MarketingEmail MarketingSocial Media ManagementBrand ManagementProduct Marketing

Korra

Ad Ops Manager

Jul 2020 – Dec 2020 · 5 mos · Gurugram, Haryana, India

Part of Campaign Execution team as Ad Ops Manager
Handled media operations and planning for a renowned Japanese electronic and electrical product manufacturing multinational, International leading shoemaking company and a Japanese electronic product manufacturing MNC.
Worked on different pitches for potential clients from consumer goods industry, Insurance Industry, Apparel industry, Elderly home care services, renewal energy solutions etc with deep research about the brand and their competitors.
Detailed brand research with KPI oriented planning.
Executing various campaigns related to Brand awareness, consideration and performance.
Managing end to end campaign execution along with daily check on campaign performance for optimization.
Reporting campaign data and analysis after campaign execution and presented solutions for better performance.
Managed and collaborated with different publishers for ad space buying and performance campaigns.
Billing co-ordination and closing with the finance team.

Campaign ExecutionMedia PlanningPerformance AnalysisAdvertising Operations

Vdohire

Core Team Member

Jul 2016 – May 2020 · 3 yrs 10 mos · Gurugram, Haryana, India

VDOHire - Artificial intelligence driven Video Interview platform which allows the recruiter to screen candidates from anywhere for anywhere without candidate being physically present.
Responsible for marketing communication and management of the product
Undertook BTL activities in student areas to understand the mindset of a candidate searching for a job and applicability of an only Mobile based video interview platform FirstJob.
Undertook the Rebranding activity to rebrand Firstjob to an AI-driven video interview platform named VDOHire which was available on Mobile, Web and android browser
Responsible for end to end rebranding including brand logo collaterals, client presentations, E-mailer templates, SMS templates, proposal templates etc.
Soft launched VDOHire in UAE market.
Managed vendors for external marketing campaigns viz - E-mailers, marketing collaterals printing.
Undertook unique traditional marketing campaign to generate leads from the Pharma, Insurance, Retail, Banking, Hospitality sectors across the nation.
Executed 2 virtual job fairs for universities in Meerut, Ghaziabad, and Noida with a participation of more than 32 companies and 14 universities.
Responsible for data creation and E-mail marketing campaigns to generate leads and create awareness about the video interview technology.
Undertook more than 400 live product demos to help the client understand the benefits of VDOHire platform and how to harness the power of video interview.
Marketer- Social Media Marketing(FB & LinkedIn) Digital Marketing
Traditional Marketing
User Testing
Vendor Management & Negotiations
BTL activation
Product Demo and Training
Sales Support
Growth Hacking