Sep 2024 – Feb 2025 · 5 mos

• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐫𝐢𝐠𝐡𝐭:
• My closest exposure to the beauty space was an unforgettable experience. I loved working on fragrances and consumer launches, and it gave me a front-row seat to how a large beauty brand operates.
• 𝐖𝐡𝐚𝐭 𝐈 𝐰𝐚𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:
• End-to-end execution for Nyveda (liquidated) launches and campaigns across retail and e-commerce.
• End-to-end execution for Nykaa Perfumery launches and campaigns across retail and e-commerce.
• 𝐊𝐞𝐲 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬:
• Directed the launch of new fragrances, generating ₹25L revenue within 1.5 months.
• Spearheaded festive gift sets and freebies to boost consumer engagement.
• Led Nykaaland, creating 5,000+ impressions for private label brands through booth design, gamification, influencer collaborations, and customer engagement: a true highlight of seeing the beauty community come together.
• Conducted consumer interviews to refine positioning and drive growth insights.
• 𝐖𝐡𝐚𝐭 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:
• How large beauty brands plan and execute omnichannel launches at scale.
• That scale brings visibility but also slower execution compared to startups.
• The importance of staying adaptable in a high-change environment.
• 𝐖𝐡𝐚𝐭 𝐈 𝐦𝐢𝐬𝐬:
• The category itself. Beauty and fragrances are inspiring spaces to work in, and this role gave me a glimpse I will always value.
• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐰𝐫𝐨𝐧𝐠:
• In a short span, witnessed strategy shifts from expansion to liquidation to revamp due to leadership changes.

Jan 2022 – Jan 2024 · 2 yrs

• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐫𝐢𝐠𝐡𝐭:
• Mosaic was where I transitioned from Chartered Accountancy to startup operator. A forward-thinking environment where people from all fields came together to build consumer-first businesses. I had the chance to try multiple things with founders who placed complete trust in the team.
• 𝐖𝐡𝐚𝐭 𝐈 𝐰𝐚𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:
• International Expansion: Led the launch of Little Joys in the Middle East, driving 360° brand management, retention campaigns, festive initiatives, and community programs.
• Product & GTM: Launched ‘Trends’, a short-form social commerce format. Produced 200+ reels, created in-app nudges, and a GTM playbook that boosted traffic by 122% and adoption by 5%. The feature was eventually scrapped, but it taught me the value of testing and moving fast.
• 𝐊𝐞𝐲 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬:
• Retention campaigns that achieved 23% month 1 and 20% month 2 retention with NPS 8+.
• Built a 700+ member WhatsApp community with 22% engagement via doctor-led sessions and contests.
• Contributed to successful product launches based on 100+ customer calls and research.
• Festive campaigns across Ramadan, Christmas, and Mother’s Day that drove 15% revenue growth.
• Curated & launched initiatives to boost consumer love, such as the unboxing experience.
• 𝐖𝐡𝐚𝐭 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:
• Build a hypothesis, experiment further, and perfect on the way.
• Brand management, content, retention, ops, and P&L- wore all hats.
• Scrappy execution: In 0 to 1, consumer results matter more than aesthetics.
• Becoming a passionate generalist is powerful but comes with trade-offs.
• 𝐖𝐡𝐚𝐭 𝐈 𝐦𝐢𝐬𝐬:
• The exposure, the culture, and working with like-minded people chasing the same goal. Had the office not shifted 40 km away, I would likely still be here.
• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐰𝐫𝐨𝐧𝐠:
• Could have transitioned into a department with stronger leadership and a greater emphasis on mentorship, which would have helped me develop deeper strategic thinking.

Jan 2020 – Jan 2022 · 2 yrs

• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐫𝐢𝐠𝐡𝐭:
• Switching to a mid-size firm after a year at EY was one of my best career decisions. At KNAV, I found one of the best teams I have ever worked with: no drama, lots of teaching, and no anxiety while working. It was also here that I discovered my interest in startups, which later became my calling.
• 𝐖𝐡𝐚𝐭 𝐈 𝐰𝐚𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:
• Conducted 50+ valuations for mid-cap and large-cap companies in India and North America and small business valuations for U.S. banks. This included purchase price allocation, intangible asset valuation, and ESOP valuation, while ensuring compliance with Ind AS, IFRS, US GAAP, Income Tax Act 1961, FEMA 1999, and the Companies Act 2013.
• 𝐖𝐡𝐚𝐭 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:
• Financial reporting and how numbers tell a story that can make or break a report
• Industry-specific insights across sectors and geographies.
• The single best skill: financial modeling, along with an interest in automation
• How to deep dive into business models beyond numbers, which later made me fall in love with the business side of companies
• Exposure to CFOs and senior stakeholders, where I directly presented valuation models
• Perhaps the most important one: I learned that while I loved what I was doing, finance was not my calling, but the foundation would become invaluable later.
• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐰𝐫𝐨𝐧𝐠:
• Nothing significant. This was a phase where the environment, team, and work all clicked.
• 𝐖𝐡𝐚𝐭 𝐈 𝐦𝐢𝐬𝐬:
• The team, the exposure, and the structured technical learning. It is rare to find such a combination in the finance world.

Jan 2019 – Jan 2020 · 1 yr

• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐫𝐢𝐠𝐡𝐭:
• The perfect place to start my professional career. EY exposed me to far more than audit checklists: multiple trainings, hands-on Excel, audit fundamentals, deep dives into business models, and access to seniors who were expected to teach. As a trainee, I got exposure to large listed companies’ financials and interacted with CFOs early in my career. That foundation made me a professional and sharpened my ability to analyze data and numbers better than any classroom ever could.
• 𝐖𝐡𝐚𝐭 𝐈 𝐰𝐚𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:
• Statutory and tax audits for listed and private companies across renewable energy, adhesives, and real estate. Also, the occasional “post-AGM cleanup” and being the trainee who kept things light, whether it was bringing a chill vibe or ordering food.
• 𝐖𝐡𝐚𝐭 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝: A simple college placement turned out to be a gold mine.
• How to become an analytics expert by digging into raw data.
• How to push Excel until it bends (and become fluent in it).
• Work not documented is work not done.
• How early, real-world exposure to big companies and senior stakeholders can change your career trajectory forever.
• 𝐖𝐡𝐚𝐭 𝐈 𝐠𝐨𝐭 𝐰𝐫𝐨𝐧𝐠:
• I didn’t always ask the deeper questions or push for access to bigger projects. Long hours during COVID added anxiety, and I sometimes focused too much on finishing instead of exploring.
• 𝐖𝐡𝐚𝐭 𝐈 𝐦𝐢𝐬𝐬:
• The pace of learning, training, and exposure at EY was contagious.