Sourya Varanasi

Product Designer

Irving, Texas, United States4 yrs 10 mos experience

Key Highlights

  • Expert in designing user-centric digital experiences.
  • Led multiple successful AI-driven product initiatives.
  • Proven track record in improving user engagement and adoption.
Stackforce AI infers this person is a UX and Product Designer with expertise in Fintech and SaaS industries.

Contact

Skills

Core Skills

User Experience (ux)Product Design

Other Skills

A/B TestingAdobe XDCascading Style Sheets (CSS)Data VisualizationDesign SystemDesign ThinkingFigma (Software)GitGraphic Design PrinciplesHTMLHTML5Information ArchitectureInteraction DesignJavaScriptMarket Research

About

I am a UX and Product Designer with design expertise combining design thinking, user research, and business strategy to create impactful digital experiences. I analyze patterns and use cases, facilitate design thinking sessions, and transform insights into actionable assets. I'm proficient in user research, wireframing, prototyping, project management and adept at solving complex problems and promoting a human-centric approach to UX, ready to catalyze your business.

Experience

4 yrs 10 mos
Total Experience
1 yr
Average Tenure
7 mos
Current Experience

Stealth ai

Senior Product Designer

Oct 2025Present · 7 mos

U.s. bank

UX Designer

Mar 2025Aug 2025 · 5 mos

  • Led design for US Bank’s AI Studio, leveraging Gen AI to automate high-friction business processes. Partnered with product and business teams to shape solutions from discovery to delivery, driving alignment through interactive demos and continuous feedback. Secured stakeholder buy-in through product demoes.
  • Designed intuitive interaction models for Generative-AI powered enterprise products, prioritizing clarity, transparency, control, usability and overall end-user experience across natural language interfaces, conversational UIs, AI-assisted workflows.
  • Created high-fidelity wireframes and interactive prototypes that visualize end-to-end user journeys for Generative AI features, driving clarity in product vision and user value, while leading design critiques and providing feedback to elevate the quality of AI-driven experiences across teams.
  • Collaborated cross-functionally with designers, product managers, engineers, and GenAI experts to translate technical capabilities into user-friendly features—effectively communicating design intent across both technical and business-facing stakeholders.
User ResearchPrototypingWireframingDesign ThinkingUsabilityInteraction Design+2

Citi

UX Designer

Apr 2024Mar 2025 · 11 mos · Irving, Texas, United States · On-site

  • Conducted user research with customer-service agents to uncover pain points; designed a Generative AI-powered Agent Assist tool to streamline business processes, improve first-call resolution (FCR), and reduce agent training time—resulting in measurable cost savings and operational efficiency.
  • Standardized fragmented straight-through processing (STP) experiences across multiple business lines by partnering with product owners, business stakeholders—refined user flows that increased agent compliance with policy, and driving product adoption across teams.
  • Facilitated user demos and feedback sessions with frontline agents and stakeholders; translated insights into actionable design improvements that helped top-tier leadership in securing stakeholder buy-in.
  • Prototyped Agentic-AI workflows and internal KYC portal for customer service agents, Collaborated with developers to scope effort, define technical feasibility, and ensure stakeholder alignment.
User ResearchPrototypingWireframingInformation ArchitectureUser InterviewsUser Experience (UX)+1

Ushur

UX Designer

Jul 2023Oct 2023 · 3 mos · California, United States · Hybrid

  • O Led the conceptual design of generative AI writing assistant for an enterprise AI SaaS product with Fortune100 customers by collaborating with cross-functional agile teams like AI, engineering, marketing, product to determine feasibility, user journeys and future scope of project
  • O Focused on problem statements related to user workflows, addressed usability issues, created user flows, redesigned core product features of no-code app resulting in 3 times faster completion of workflows. Contributed over 20 components to the design system and handed-off design specs
  • O Crafted a comprehensive in-app notification center using a holistic systems thinking approach. Collaborated with a team of 5 designers, coordinated with product managers, engineers and other stakeholders implementing a cohesive and intuitive user interface
  • O Championed the design of a delightful product onboarding experience, simplifying the platform's learning curve and saving valuable hours of training; a pre-cursor for kicking off the product-led growth (PLG) sales pipeline for sales and customer acquisition.
Figma (Software)Usability TestingPrototypingWireframingVisual DesignUser Experience (UX)+1

Rich products corporation

UX Designer - Enterprise Data Analytics

Jun 2022Dec 2022 · 6 mos · Buffalo, New York, United States · Remote

  • Led the design of sales trend analytics dashboard by conducting 10+ user interviews with Rich’s
  • sales associates and conceptualized data-driven sales insights. Created personas, user journey
  • maps through qualitative and quantitative research insights and presented these to stakeholders to
  • inform strategy.
Figma (Software)Information ArchitectureUser InterviewsData VisualizationUser Experience (UX)Product Design

Indiana university bloomington

UX Designer / UI Developer- Enterprise Student Systems

Jan 2022Jan 2023 · 1 yr · Bloomington, Indiana, United States · Hybrid

  • Automated a manual course review process between students and academic advisors. Designed ‘Course Planner’ feature that helped 1500+ students get their courses reviewed from advisors in first month of launch saving 100+ hours of manual effort.
  • Took charge of the redesign of legacy website with low adoption among 40k+ students. Collaborated with business stakeholders to map key user flows, conducted surveys and designed mobile responsive user flows that improved adoption rate.
  • Prototyped 30+ screens in Figma, planned and evaluated remote usability tests, surveys with users. Data analysis of these responses resulted in design improvements that increased user engagement by 20%.
Figma (Software)Information ArchitectureUser InterviewsPrototypingWireframingUser Experience (UX)+1

Sensehawk

UX/UI Designer & Developer

Apr 2020Jul 2021 · 1 yr 3 mos · Bangalore Urban, Karnataka, India · Remote

  • Spearheaded the interaction design of ML app, identified critical pain points causing drop-off by conducting heuristic analysis, usability testing and iteratively redesigned the app with user interview feedback leading to 40% increase in task completion time.
  • Established component library with 30+ scalable components referenced across 10+ applications by 20+ developers resulting in 60% faster implementation of projects.
Information ArchitectureDesign ThinkingUser StoriesPrototypingHTMLUser Experience (UX)+1

Streamanity

Product Designer & Developer

Feb 2019Feb 2020 · 1 yr · Bengaluru, Karnataka, India · Hybrid

  • Orchestrated the product design vision and helped set product direction by assessing market fit,
  • acquiring 1000+ users within 6 months of launch. Designed new features and overhauled the
  • experience decreasing the churn rate by 45% and helped onboard new users to the video
  • streaming app increasing the revenue by 110%.
Design ThinkingUser StoriesUI designWireframingVisual DesignUser Experience (UX)+1

Ibm

UX Designer & UI Developer

Jan 2018Jan 2019 · 1 yr · Bangalore Urban, Karnataka, India · On-site

  • Worked on high exposure projects creating, innovative, market-driven solutions for worldwide clients like Bell Canada, Virgin Mobile (both Web and Mobile applications UI) in mobility vertical
  • Develop scenarios, navigational structure, user flows, screen designs, interaction models, then assist the project team with the creation of visual design and content artifacts
  • Shepherd the project through usability testing, with an eye toward translating user feedback into intuitive and functional user experiences.
Information ArchitectureDesign ThinkingUI designPrototypingHTMLUser Experience (UX)+1

Education

Indiana University Bloomington

Master of Science - MS — Human Computer Interaction

Jan 2021Jan 2023

Anil Neerukonda Institute Of Technology & Sciences

Bachelor of Technology - BTech — Computer Science

Jan 2013Jan 2017

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