Oct 2024 – Oct 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

• As Fractional CPO, I help founders and leadership...
• ● Design Product Management org structures that are customized to the business
• ● Hire (interview) Product Management leaders
• ● Implement Product-led Growth processes
• ● Create a framework for OKRs for Product and Engineering teams
• ● Implement a system for Product Qualified Leads (to improve sales conversion)
• ● Empower and train cross-functional leaders on Product Strategy
• ● Leverage Generative AI to deliver compelling features
• All services are based on monthly retainer model (pay-as-you-go).

Oct 2023 – Sep 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

• Uniqode is Product-led B2B MarTech SAAS startup in the QR Code Marketing & Data Analytics space. 30,000 businesses worldwide use Uniqode's QR code and Digital Business Card solutions.
• ● As a member of the leadership team, I led Uniqode's Product Management organization handling all 3 products. I also owned Expansion Revenue (Product led Upgrades and Retention)
• ● Actively coached and mentored a high-performance team of Product Managers. Achieved low attrition and hired top talent within budget.
• ● Drove product-led growth (PLG) initiatives for Expansion ARR by focusing on retention and upgrade strategies
• ● Defined AI strategy & Roadmap for Uniqode. Launched Generative AI features for Data Analytics Insights and Auto Design of QR codes
• ● Launched a new Forms product with usage based pricing that generated $30K ARR within a month of launch
• ● Rejigged the pricing strategy and implemented usage based pricing
• ● Responsible for strategic vision and roadmap development for Uniqode's product portfolio
• ● Extensively incorporated a culture of data-driven decision making in the Product Management team using analytics tools like Amplitude, Metabase, ChartMogul (for SAAS financial metrics), Stripe (for payment metrics)

Sep 2020 – Apr 2023 · 2 yrs 7 mos · India

• As pro-bono Stanford Seed Consultant, I worked with CEOs and founders to develop and implement growth strategies for software products. Stanford Seed companies are based in India and Africa and have annual revenue up to $15 million.
• Seed is a Stanford GSB-led initiative whose mission is to end the cycle of global poverty by helping entrepreneurs build thriving enterprises that transform lives. https://www.gsb.stanford.edu/seed

Jan 2017 – May 2023 · 6 yrs 4 mos · Noida, Uttar Pradesh, India · On-site

• As Group Product Manager for Adobe's $10B Global Creative Cloud business, I led teams that handled multiple global products and platforms: Adobe Content & Collaboration Platform, Adobe Assets Web, Adobe Bridge (Digital Imaging product), Adobe Story (Digital Video & Audio product)
• ● Owned vision, strategy & roadmap for global products & platforms
• ● As India Site Leader for Adobe Assets & Collaboration Product Management in India, I hired and mentored a high-performance Product Management Team
• ● Developed an ML based Image Captioning feature to automatically create file names for 1000s of images on Assets.Adobe.com. Worked with Machine Learning engineers to fine-tune model performance
• ● Developed an AI-powered speech-to-text feature in Adobe Premiere Pro to dramatically improve captioning and dialog editing. This used Automatic Speech Recognition (voice AI) technology.
• ● Built technically complex & scalable collaboration platform that generated highly profitable growth (25% CAGR) for Creative Cloud
• ● Performed user, market & competitor research, presented strategy to C-Level and got budget approvals
• ● Presented at global events Adobe MAX, IBC, NAB and authored product blogs for Adobe website
• ● Developed Enterprise customer relationships across US, Europe and India in Consumer brands, Broadcast, OTT category
• ● Achieved NPS rank of #2 among 20+ Products in Creative Cloud
• ● Promoted 3 times in 6.5 years at Adobe

Feb 2009 – Dec 2016 · 7 yrs 10 mos · Las Vegas, Nevada, United States

• ● General Manager and P&L owner for CoolSign - an Enterprise grade AdTech platform for Display Advertising a.k.a. Digital Signage
• ● In this cross-functional leadership role, I led teams that handled product, software & hardware engineering, sales, marketing, partnerships and customer support
• ● Managed global product teams spread across US, India and Argentina
• ● Increased annual product revenue 30x to $15million in 6 years
• ● Implemented a Computer Vision (Machine Learning) based audience measurement technology for advertising ROI
• ● Pioneered the move to SAAS/Cloud from an on-premise model. Defined the pricing and go-to-market strategy for SAAS.
• ● Responsible for setting product vision, long term strategy, competitive positioning and roadmap
• ● Experience responding to competitive sales RFPs.
• ● Introduced video & GPU based innovations that won 2 industry innovation awards
• ● Experience handling sales and product demonstrations to C-level executives (CTOs & CMOs)
• ● Promoted 4 times in 8 years. Recognized 3 times as CEO’s star performer

Sep 2007 – Feb 2009 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Windows Mobile 6 Application Development, Mobile Multimedia and video transcoding using Microsoft DirectShow Technology

Jul 2005 – Aug 2007 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• ● Development of Windows Mobile 5 application for HandyDVR - one of the world's first hand-held digital broadcast TV receiver (DVB-H). Worked on the video decode pipeline using H.264 and AAC decoders. Decoder optimization using MMX and SSE technologies.
• ● Internationalization of a very large 3D graphics and Special FX product
• ● 3D graphical rendering of Magnetic Resonance Imaging (MRI) data