Rajagopal (Raja) Natarajan

CEO

Philadelphia, Pennsylvania, United States18 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product strategy for an omnichannel commerce platform.
  • Improved gross margin by 65% in six months.
  • Built a product with over 7000 users in a competitive market.
Stackforce AI infers this person is a Product and Technology leader with expertise in E-commerce and Health Tech.

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Skills

Other Skills

Agile MethodologiesAnalyticsCCSSCascading Style Sheets (CSS)Cross-functional Team LeadershipData-driven Decision MakingDistributed SystemsE-commerceEntrepreneurshipHTMLHadoopJavaLeadershipManagement

About

A Product and Technology leader. Applies technology to different industries to change their dynamics. Has experience leading initiatives across software, hardware and IoT. Takes pride in building products that impact the lives of millions of consumers in ways unimaginable without technology, and in building stellar teams where each member scaled up and drove orders of magnitude higher impact eventually.

Experience

Forbes technology council

Official Member

Aug 2023Aug 2024 · 1 yr

Xook

CEO & Co-Founder

Jul 2020Present · 5 yrs 8 mos

  • Building the future of food courts - one robotic fresh food kiosk at a time.

Cure.fit

Co-founder - Cultsport: Head of Product & Engineering | GM for Smart Devices

Mar 2018Jun 2020 · 2 yrs 3 mos

  • CULTSPORT – Commerce Platform & Sports Brand
  • Led Product and Engineering, developing product strategy for an omnichannel commerce platform, management workflows, and brand systems.
  • Planned and managed AOPs and budgets with functional leaders, ensuring adherence within my teams.
  • Identified talent gaps and led cross-functional hiring to build a high-performing team.
  • Scaled engineering bandwidth by integrating consultants for short/mid-term needs, maintaining high hiring standards for long-term growth—a model later adopted by other business units.
  • Shaped brand positioning and refined value propositions as part of the core leadership team.
  • Wearables & Connected Fitness Equipment
  • Developed hardware engagement strategies for health and fitness at Curefit.
  • Evaluated and selected local and Chinese hardware partners.
  • Led GTM strategy and execution for the product line with cross-functional teams.
  • Delivered a wearable product end-to-end with Chinese and Indian partners.
  • Built partnerships in India for rapid prototyping of non-wearable connected devices without multilayered fabrication.

Balbis (acquired by curefit)

Co-Founder

Sep 2017Mar 2018 · 6 mos · Bengaluru Area, India

  • An omnichannel shopping platform for sports gear. Was acquired by cure.fit and became Cultsport.

Livspace.com

Head of Product Management & Designer Marketplace

Jul 2015Jun 2017 · 1 yr 11 mos · Bengaluru Area, India

  • PRODUCT
  • Established the product management function, hiring and managing a team of PMs who led product and cross-functional initiatives.
  • Led development and adoption of products that:
  • o Enabled customers to visualize designs and make informed decisions.
  • o Boosted designer productivity (4–6X faster turnaround, 6–7X more projects per designer).
  • o Made the design-to-manufacturing-to-fulfillment process error-proof and fully trackable.
  • o Equipped management with tools to monitor, analyze, and act on large volumes of leads/projects.
  • o Tracked process and SLA adherence to ensure excellent customer and designer experiences.
  • DESIGNER COMMUNITY
  • Transitioned Livspace to an asset-light, scalable sales model by incubating a cohort of freelance design partners.
  • Validated value proposition, onboarding, and commercial models for freelancer engagement.
  • Built and led a parallel sales org, led by a team of 9 community managers, to refine and scale sourcing, recruiting, onboarding, and activation processes.
  • Successfully transitioned high-performing cohorts to the central sales function; 7 of the 9 community managers progressed to become country or regional sales leaders.

Olacabs.com

Product Lead - Profitablity, Data Science Initiatives & Product Analytics

Jan 2015Jul 2015 · 6 mos · Bengaluru, Karnataka, India

  • Led Profitability, which was one of the 3 verticals for Ola, reporting directly to the CEO.
  • Improved gross margin by 65% in 6 months in a highly competitive segment.
  • Led a team of Product Managers, Business analysts, a dedicated team of data scientists to deliver on a variety of outcome-focused projects.
  • My team drove key initiatives related to revenue & growth, such as - Peak Pricing(revenue per ride), Category switching(utilization of supply), allocation logic changes (reducing unpaid time per ride), and data-driven changes to tariffs (revenue per ride).
  • The team of business analysts I led & mentored transitioned to become a CoE for product analytics for the entire product team.

Amazon

Technical Product/Program Manager - Buying Experience

Jan 2014Jan 2015 · 1 yr · Greater Bengaluru Area

  • Managed Product-Detail-Page (the page where you see the product image & Add to cart button) across devices, locales, and categories across the globe.
  • Program managed the migration of tablet product detail pages across all locales to a completely new technology stack with zero downtime.
  • Improved detail page latency by between 10%-70% for web, mobile, and tablet experiences across 12 locales.
  • Enabled my team to bring in an incremental revenue of close to $240MM through these initiatives.
  • Interim engineering manager during times of leadership gaps.

Markupwand

Co Founder & CEO

Jan 2012Dec 2013 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • Built a product to automatically convert photoshop designs to HTML/CSS, aiming to simplify UI engineering.
  • The product found market interest, and had over 7000 users, but failed due to technical limitations.
  • The company was part of YCombinator and was backed by silicon-valley VCs like SV Angels, Yuri Milner,
  • A16Z, General Catalyst.

Myntra designs private limited

Product Manager - Shopping Experience

Nov 2010Jan 2012 · 1 yr 2 mos · Bengaluru, Karnataka, India

  • Was the product manager for Myntra’s overall shopping experience, including payments.
  • Brought in a data-driven culture at Myntra (in 2010, this wasn't table stakes) by making sure that every action performed by the users on the portal got tracked with context, and by training various departments to use data to make decisions.
  • Performed a variety of mutivariate tests to understand the factors that affected conversion in Indian
  • fashion market, and to optimize various parts of the conversion funnel.
  • Increased conversion rate by 130% during my last quarter with the company.

Yahoo!

Full Stack Engineer

Jun 2007Jun 2010 · 3 yrs · Bengaluru, Karnataka, India

  • Product owner & Engineering lead for public transit on Yahoo! Maps
  • Built the entire data layer for a location intelligence platform that powered multiple products, and
  • migrated products along with their data to the new platform with zero downtime
  • Conceived a new product for synchronizing music with lyrics through crowdsourcing, got buy-in from the innovation group, assembled a team of volunteer contributors to build the product, and launched it on Yahoo! Next
  • Initially worked as a Devops engineer (used to be called Systems Engineering) for content-match ad serving platform.

Google

Google Summer of Code Student

May 2006Sep 2006 · 4 mos

  • • Built a semi-automated package creation software as a proof of concept for OpenSuse’s R&D team.

Indian institute of science

Research Intern

May 2005Jul 2005 · 2 mos · Bengaluru, Karnataka, India

  • Built an in-silico model of a biological system (modelled as a network of interconnected CSTRs), to identify the reactions to inhibit or enhance to maximize the synthesis of a particular commercially useful product. This attempt failed due to the unavailability of sufficient enzyme kinetics data.
  • Carried out a topological analysis of the network to identify the key points that could be inhibited without affecting the life sustaining pathways.

Indian institute of chemical biology

Student Research Fellow

May 2004Jun 2004 · 1 mo · Greater Kolkata Area

  • Drug testing (in-vitro), and animal handling for harvesting cells.

Education

Y Combinator

Alumnus

Jan 2012Jan 2012

College of Engineering, Guindy

B.Tech — Information Technology

Jan 2003Jan 2007

Anna University Chennai

B.Tech — Industrial Biotechnology

Jan 2002Jan 2006

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