Aug 2021 – Jan 2022 · 5 mos · Greater London, England, United Kingdom

Aug 2020 – Oct 2021 · 1 yr 2 mos

• ✦ Defined and launched the internal products that can help MiQ make higher Revenue & Gross Profit per trader by easing the key steps in the campaign lifecycle like campaign setup, campaign optimization & automated trading.
• ✦ Collaborated with key internal trading stakeholders at every step of product development for scoping, validation, requirements gathering, prioritization & launch while working externally with individual DSP stakeholders from Appnexus, Google DV360, The Tradedesk to stay on top of market offerings.
• ✦ Launched automated campaign setup which helps the traders save 15% of their day-to-day while ensuring a data driven approach to deliver best performance on campaigns from day 1.
• ✦ Worked with the Data science team at MiQ to enable AI based trading solutions to scale the number of campaigns and their efficiency per trader.

Nov 2017 – Jul 2020 · 2 yrs 8 mos

Jan 2016 – Oct 2017 · 1 yr 9 mos · Bangalore

• ✦ Managing the mobile web platform for makemytrip.com built on the latest google technology PWA (progressive web app) which leverages many features of the mobile app like fast user experience due to caching, notifications, installable webapps while taking the advantages of web world through cheaper acquisition channels like SEO/ SEM
• ✦ Working with the design team to come up with the ideal experience for the mobile web platform which is much lighter and has simpler interactions and supports shorter funnels
• ✦ Achieved 3X conversion rates on the mobile web platform with the lighter website. Also recorded 50% growth Q-o-Q working with the Marketing and Business teams to scale the flights and hotels business on this platform
• ✦ Managed the alternate accommodation product for MakeMyTrip rightstay.com. Was responsible for the initial product strategy, design, user flow, product market fit, launch strategy, product roadmap, analytics and experimentation for the website
• ✦ Aligned the management and teams on the long term/ short term vision for the products. Managed the sprints, tasks prioritisation, assignment and workflow for the products that I had managed

Jul 2014 – Dec 2015 · 1 yr 5 mos · Bangalore

• ✦ Contributed to the Engage Enterprise product which is a data and marketing analytics platform for large enterprises to build the omni-channel marketing and reports & insights capabilities within the product. Was part of the team that works on new initiatives to build exciting products in the ad tech space
• ✦ Responsibilities include defining the roadmap of the product with features gathered through brainstorming exercises/ customer feedback/ market research/ sales inputs. Use task prioritisation techniques like effort-impact analysis, customer delight and other metric movers. Build a go-to-market product or MVP and launch the pilot. Enhance the product based on the customer feedback
• ✦ Work simultaneously with Marketing to prepare the case studies/ success stories, timely product feature updates/ demo to sales, requirement discussion with tech team

Apr 2013 – Jun 2014 · 1 yr 2 mos · Bangalore

• ✦ Achieved ROI targets by efficiently optimising the Inventory mix, segmenting the customers based on their historic behaviour, competitor analysis and regularly refreshing the creatives on display, facebook WCA, RHS and Newsfeed inventory for clients across ecommerce, banking, travel domains
• ✦ Managed multiple clients with an overall portfolio of over $200,000 a month. Awarded the top rating and a promotion in the 2014-15 appraisal
• ✦ Responsible for P&L of marketing campaigns using various optimisation methods like A/B testing, customer segmentation etc
• ✦ Continuously experimented with techniques like A/B testing, programmatic buying to deliver more reach and performance to the clients and also contribute to internal product enhancements

Jul 2011 – Mar 2013 · 1 yr 8 mos · Bangalore, India

• ✦ Worked for a reputed client in the Retail and CPG domain and a Horticulture manufacturing client simultaneously. Shared insights with deep learning techniques like Pricing modelling, demographic analysis etc.
• ✦ Extracted actionable insights through in-depth analysis of various data forms with help of various statistical techniques like Regression Modelling, Factor analysis, Impact analysis, Significance testing. Gained expertise in SAS, SPSS and excel

Oct 2009 – Jun 2011 · 1 yr 8 mos · Greater Chennai Area

• ✦ Provided valuable support and maintained client applications for a US telecom giant. Made enhancements for better performance of the applications using programming languages like rules language, shell and perl scripting
• ✦ Acted as a work flow lead and handled projects individually through complete life cycle from design, development, testing and implementation. Gained working experience in SQL, PL/SQL and basic programming