Vanya Khare

Co-Founder

South Delhi, Delhi, India6 yrs 11 mos experience

Key Highlights

Built thriving creator communities across India
Achieved 10x growth in creator retention
Implemented impactful engagement strategies

Stackforce AI infers this person is a Social Commerce and Community Engagement expert.

Contact

Skills

Core Skills

Community BuildingGrowth StrategiesBusiness StrategyTrust And SafetyCommunity EngagementMarketingCommunicationBusiness Development

Other Skills

BloggingCampaignsCustomer Relationship Management (CRM)Customer ServiceEngagement ManagementEscalations ManagementFacebookInfluencer MarketingInternal CommunicationsInternal and External CommunicationsLeadershipManagementMarket ResearchMarketing StrategyMedia Trends

About

With over 8 years of experience working with various video-led and social e-commerce platforms in various dynamic roles spanning across startups' and global tech giants, Vanya has successfully built thriving creator communities across India, spearheaded various user growth campaigns and developed multiple communication strategies. She is an expert in community-led growth, user engagement & retention, content strategy and communications. A growth-hack mindset has enabled her to build products with measurable impacts.

Experience

Google

Strategic Partnerships Development Manager

Aug 2021 – May 2023 · 1 yr 9 mos · Gurugram, Haryana, India

Spearheaded and grew a strong community of micro and macro creators who specialised in creating shoppable content and ensured a steady content throughput. Implemented various engagement and retention strategies and effectively maintained the retention above 90%. Conducted various creator round tables (online & offline) to get the pulse of the creator community and comprehend the voice of the creator.
Led an intensive market research to get a deep understanding of monetization strategies across various short-form video hosting platforms in the US & APAC region and helped build a new incentive model for the simsim creators.
Owned communications for the creator community for simsim’s Multiply app. Collaborated with various teams like YouTube Live & Shorts to help design communication strategies and engagement campaigns. Created and managed engaging content across multiple channels, including social media, email, and community forums.
Spearheaded multiple platform initiatives in the Trust & Safety domain and saved the platform 10% of the $2.4 million/yr creator cost. Helped protect another $500k downside due to a watchtime fraud by implementing a quick response strategy to tackle the breach.
Led multiple video-first content experiments and successfully documented an increase in PDP clicks through video landing pages vs traditional product landing pages. Delved deep into YouTube’s content classification & taxonomy logic to understand how YT recommends good content and then applied these learnings at simsim which led to a 8% increase in conversion.

Community BuildingCustomer ServiceInternal and External CommunicationsMarketing StrategyStrategic CommunicationsSocial Media Communications+8

Simsim

Community Development Manager

Sep 2020 – May 2023 · 2 yrs 8 mos · Delhi, India

Led a thriving community of shoppy creators and delivered a 10x growth of the creator base, increased creator retention from 40% to 90% and considerably increased the overall content throughput.
Built a comprehensive CLM plan to drive the entire creator funnel from onboarding to retention. Owned creator engagement by running multiple contests based on current content trends. This helped increase retention and generated high quality shoppy content for the platform.
Owned creator upskilling by launching a video led learning program (simsim ki Pathshaala) helping creators understand the best practices of content creation. Ideated and launched a performance dashboard and leaderboard to deliver important insights to creators and help optimize their performance.
Developed and executed end to end communication solutions to drive the creator community and support the launch of new features for simsim Multiply across multiple channels, including the app, social media and email.

CommunicationCommunity EngagementMarketingSocial CommerceStrategic CommunicationsManagement+2

Marsplay

Community Growth Lead

Oct 2019 – Sep 2020 · 11 mos

Led a team of community managers and overlooked growth and acquisition of micro and macro creators across India. Successfully built a creator network of over 8,000 content creators in the fashion and beauty domain.
Specialized in zero-budget growth campaigns - E-Magazine, Brand Collaborations, Contests, etc and conducted offline and online community events, panel discussions, bloggers meet, and focus groups.
Managed the entire non-technical team of Marsplay.

Dance with madhuri

Social Media Strategist

Sep 2018 – Sep 2019 · 1 yr

Solely responsible for social media promotions and user acquisition for dancewithmadhuri.com. Ideated and executed social media campaigns pertaining to user acquisition, subscriptions, and UGC creation.
Owned content & communications for the platform which included copywriting for posts, email campaigns, PR copies, weekly blog posts around dance which were narrative and engaging.

CommunicationInternal CommunicationsLeadership

Hike messenger

Associate - Growth

Feb 2017 – Aug 2018 · 1 yr 6 mos · New Delhi Area, India

Spearheaded the “Hike Ninja Program” and activated 5k Hike Ninjas in 500+ colleges across India, leveraging their online and offline networks to promote hyperlocal stickers customized for every college.
Built and managed “Hike Squad”, a ThinkTank consisting of over 500 college influencers for product validations and new product ideas.
Conducted on-ground research and focus groups in 6 major cities of India focusing on behavior of users aged 16-25 across different social media platforms with the intent of finding a new market opportunity.

CommunicationInternal Communications

Instalively

Project Manager- Business Development

Dec 2015 – Feb 2017 · 1 yr 2 mos · New Delhi Area, India

The InstaLively platform helps broadcast any event LIVE in just a single click, and directly link it up to your Youtube Channel.
Our focus is on Instant Video/ Audio Digitization on low 3G bandwidths using just a Mobile app - Making it as simple and cost-effective as possible for the everyday enterprise to create/ broadcast content from any location, thereby democratizing Online Video.
Collaborated with the founders to help pivot the product into a Hyperlocal College Social Network, working on GTM and growth hacking, scaling the product zero to one. The product (MyPulse App) led to the successful acquisition of Instalively by Hike Messenger.
Strategized and spearheaded a zero cost Campus Ambassador Program in 400 colleges for MyPulse App. Helped create a one of a kind School Ambassador Program across schools in Delhi NCR.

Communication

My pulse

Project Manager - Business Development

Dec 2015 – Feb 2017 · 1 yr 2 mos · New Delhi Area, India

Pulse is a hyperlocal social networking app, centered around colleges. It utilizes the new-age UX and a full-screen visual experience to help consumers (primarily millennials) create & consume engaging localized content relevant to them, around them.

Communication

Frankly.me

Business Development Associate

Mar 2015 – Nov 2015 · 8 mos · Noida Area, India

Frankly me is an android and ios based application which is going to revolutionize social networking. A platform which enables people to ask questions to celebrities, brands and other users and get answered in the form of video selfies.
Headed corporate alliances with brands, bloggers, artists, celebrities, and public figures. Developed business strategies to increase Frankly.me's reach amongst the target audiences across several industry verticals as an upcoming and trending social media app and web platform.
Designed and drove the user engagement program, building a community of creators, ensuring a flow of regular content for the platform.

CommunicationBusiness DevelopmentMarketing