Niranjan Avasthi — VP of Engineering
With over 19 years of experience in the financial services industry, I am a qualified Cost & Management Accountant (ICAI), with a Master of Commerce and a PGDMM—where I was a rank holder from Pune University. Currently, I lead Product, Marketing, PR, and Digital Business at Edelweiss Asset Management. Since joining in 2017, I’ve played a pivotal role in scaling the firm’s AUM from ₹6,000 crore to over ₹1,55,000 crore, propelling Edelweiss AMC from the 26th position to among the top 15 mutual fund houses in India. I led the conceptualization and launch of India’s first Bond ETF—BHARAT Bond ETF—in collaboration with the Government of India, pioneering the Target Maturity Fund category. I also forged India’s first-ever partnership with MSCI to launch innovative Index Funds. As a member of the AMFI ETF Committee and SEBI subgroups, I contribute actively to policy development and industry innovation. I am also the author of Mango Millionaire, a book that simplifies personal finance for everyday Indians, helping them take charge of their financial journeys. A passionate learner and voracious reader, I live by the philosophy: “Good is not enough; excellence is the goal.”
Stackforce AI infers this person is a Fintech leader with expertise in asset management and product innovation.
Location: Mumbai, Maharashtra, India
Experience: 20 yrs
Skills
- Product Management
- Marketing
- Product Communication
- Relationship Management
- Sales
- Financial Analysis
Career Highlights
- Scaled AUM from ₹6,000 crore to ₹1,55,000 crore
- Launched India's first Bond ETF in collaboration with the Government
- Authored 'Mango Millionaire' to simplify personal finance
Work Experience
Edelweiss Asset Management Limited
Sr. VP & Head - Product, Marketing & Digital (3 yrs 10 mos)
Head - Product, Marketing & Digital (5 yrs)
ICICI Prudential AMC Ltd
Head - Product Communication (6 yrs 8 mos)
Reliance Mutual Fund
Sr. Relationship Manager (2 yrs 2 mos)
ICICI SECURITIES
Relationship manager (1 yr 4 mos)
Sharekhan Ltd
Asst. Manager (11 mos)
Education
CFA Level III Candidate at CFA Institute USA
CMA / ICWA at Institute of Cost Accountants of India-ICAI
PGDMM at Savitribai Phule Pune University
M Com at Savitribai Phule Pune University
SSC at Dastur Boys School , Pune