Aug 2011 – Aug 2014 · 3 yrs · BKC

May 2009 – Aug 2011 · 2 yrs 3 mos

• Key Responsibilities:
• · Devising and implementing the communications and branding strategy for an INR 40cr division. Includes:
• o Development, continuous assessment & implementation of complete marketing mix: product
• planning, new product development, pricing & communication
• o Brand and Sales Management: Planning, forecasting, budgeting and implementing
• o Handling an annual marketing budget of INR 3cr for PR, media planning and buying, ATL and BTL
• activities
• · Managing business development for CLEAR, an award winning, cloud-based digital content and
• workflow management solution for the Media & Entertainment Industry. Includes:
• o Developing and executing the go-to-market strategy for taking the solution to Brands, Content
• Owners, Advertising Agencies and Production Houses. Major clients comprise BCCI, STAR,
• Unilever, JWT, Kingfisher Airlines, WPP Group companies among others
• o Responsible for client acquisition, spanning business analysis, requirement gathering, pricing
• negotiations, deployment, training, on-going support and relationship management
• Key Achievements:
• · Part of the team to have won the company's biggest deal - A multi crore project with STAR India
• · Converted market leaders among Advertising Agencies (JWT), Ad Production Houses (Nirvana Films,
• Highlight Films) and Advertisers (Procter & Gamble) to clients
• · Successfully handling the development of new businesses for key accounts like BCCI, Star TV and others
• · Became the nodal point for co-ordination of all product and brand related activities within a few months

Sep 2008 – Nov 2008 · 2 mos

• Project scope: Competitive retail analysis for the Chilled Dairy category (Nestle Dahi) to identify key
• issues impacting sales and distribution
• · Capturing and analysis of secondary sales data for over 10,000 kirana stores in Mumbai. Involved
• analysis of metrics such as competition analysis, retailer preferences, SKU management, sell-out
• effects of in-store branding, weighted distribution and throughput per outlet
• · Covered 497 retail counters across Mumbai to validate the above mentioned metrics
• · Identified gaps and provided suggestions to bring about efficiencies in the distribution

Mar 2008 – Apr 2008 · 1 mo

• Project scope: Planning the communication and marketing mix for IMAGE (Indian Mixed Ability
• Group Events), for taking it to a national platform to enable inclusion of the disabled into mainstream
• society through the medium of sports
• · Conducted in-depth interviews and focus group discussions of the physically challenged children,
• professors, parents and other stakeholders in and around Rajasthan
• · Recommended a strategy to take IMAGE to a national level
• · Prepared the marketing plan and executed it in part for IndiAbility '08, the annual flagship event
• of IMAGE

Jun 2006 – May 2007 · 11 mos

• Key Responsibilities:
• · Tracked trends in the media and retail sectors as part of the Institutional Equity Research team
• · Studied business models for different companies, analysed and built financial models and wrote
• updates. Participated in the preparation of Edelweiss' first report on the M&E Sector in India